We want Krispy Kreme... We want Krispy Kreme...
Posted on 04/01/2002 5:04:03 PM PST by SamAdams76
I never had a Krispy Kreme donut. Until last week. But more on that later.
I am a Dunkin' Donuts fanatic. For not so much the donuts but for the coffee. I have stopped at Dunkin' Donuts virtually every morning for the past 15 years of my life, the only very few exceptions being on several Christmas mornings and when I am on business trips. In fact, I remember a Christmas morning when I drove around for an hour and a half looking for a Dunkin' Donuts that was open. I finally found one, but man, was my wife pissed when I got home!
There is nothing better than a Dunkin' Donuts coffee. I've tried brewing it at home and I just can't get it to taste the same. I've even bought the most expensive coffee makers I could buy and used the Dunkin' Donuts coffee beans. I can get it close but it's just not the same as store-bought. I turn my nose up at just about every type of coffee. So I am a diehard Dunkin' Donuts fan - oh yeah, the donuts are pretty good too.
So you can imagine my surprise reading all these articles last summer about this Krispy Kreme that was about to invade the New England market and how Dunkin' Donuts was being thrown into a panic over it. I found that kind of humorous given the fact that Krispy Kreme is a puny chain, with only about 150 stores nationwide. By contrast, Dunkin Donuts has over 5,000 stores worldwide. Being a lifelong New Englander, I have never even seen a Krispy Kreme store. So I was looking forward to seeing one open up in my area so that I could see what all the fuss was about.
Well, one hasn't opened around here yet. But when I went to Orlando last week, in the restaurant area of my hotel was Krispy Kreme donuts! Not a store, but apparently the hotel had some kind of deal worked out where they would get a few dozen shipped in every morning for their guests. So I grabbed three donuts and snuck them to my room (no way am I going to eat donuts with other people around). I got a regular (classic) Krispy Kreme, a chocolate frosted and a blackberry filled. Well, now I know why Dunkin' Donuts is so worried. I practically inhaled them. Dunkin' Donuts isn't even in the same ballpark with these donuts. I wasn't able to try to Krispy Kreme's coffee, but if it is close to being as good as Dunkin' Donuts, I will have to reroute my commute every morning!
No, Sam, I'm afraid you still don't understand.
You have not really had Krispy Kreme doughnuts until you have experienced the Hot Doughnuts Now sign. For that you must go directly to Krispy Kreme, not anywhere where they are "shipped in."
Oh man....are you in for a treat!
I guess the best description for the difference in "store bought" vs. "hot & fresh" is cold pizza out of the fridge the next day.
Yeah....its good....but different.
BTW....the ONLY KK doughnut is the glazed.
All that "jelly filled" crap is strickly to keep the Yankees (begging your pardon) happy.
Be sure to get extra napkins 'cause licking your fingers just won't get all the CLEAR, runny sugar (it hasn't turn into a milky white 'crust' yet as the boxed ones do) from getting all over your hands and drooling down the sides of your mouth.
They are also so light that chewing is optional.
Grandma's gums work just as well.
Once you've had them, you'll never go back. Don't get me wrong, I like Dunkin' Donuts too, and their coffee is great. But Krispy Kreme is the fine dining of doughnuts.
The last time I bought a hot dozen of Krispy Kremes, by the time I got home the kids had to settle for licking the box.
Krispy Kremes will always signify Clintoon food to me.
I won't touch the stuff. Gimme Dunkin' Domnuts anytime.
Oh i agree with this! i stop every single morning for DD coffee. it is better than any starbucks or foofy coffee on the planet. But there we part ways, sam. i don't like KK donuts! they are quite easy to come by in suburban DC, people bring them to staff meetings, as if they are serving a delicacy. i do not see the attraction. i am DD through and through!
Now, I know, there is a Krispy Kreme doughnut shop in Issaquah Washington, which is closer to Seattle than where we live in Olympia
But in a few weeks we are going up to Seattle for three days, and I am sure, we will then be much closer to Issaquah, and one of our goals is to venture over to the new Krispy Kreme and finally know what everyone is talking about....of course, we will have to get them hot, to begin with, but am sure we will be taking a few dozen home with us...
I can hardly wait for this new taste adventure...
Well, Sam, if you live in Providence RI, you will have a chance to try Hot Doughnuts Now.
The Jan companies, that have numerous Burger Kings, Newport Cremery, and others penned a deal with Krispy last year to attack DD on their home turf as a strategic alliance.
The Jan Co. has purchased a site near the intersection of Rt. 95 and Rt 37, to convert into an ice cream/Krispy Kreme plant, operational sometime in late 2002.
This is the first time that KK has formed a strategic alliance with a franchiser. Up until now, KK has sold off area development rights -So. California was sold for $25k, with the understanding that the franchiser build out the area with x number of factories over a number of years, (I think it was six.) Compare that to DD, in which your franchise fee covers a street corner. Each plant costs about $400k after the build-out.
Each doughnut machine spits out 300 dozen doughnuts an hour, so KK thrives on both walk-in retail business, but most importantly back door deliveries to the surrounding retail outlets.
Actually, the dough is not the same after all these years. About five years ago, they changed the formula which expanded the shelf life from one day to two days, dramatically expanding the back door business possibilities.
Great product, but lackluster profits based on the cult status of the product
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