The 101 Dumbest Moments in Business By: Tim Carvell, Adam Horowitz, Thomas Mucha Issue: April 2002 Print Article | Email This Article In a perfect world, a list like this would not exist. In a perfect world, businesses would be run with the utmost integrity and competence. But ours is, alas, an imperfect world, and if we must live in one where Enron, Geraldo Rivera, and Cottonelle Fresh Rollwipes exist, the least we can do is catalog the absurdities. 1. Houston, We Have a Problem, Part 1: Enron states billions of dollars in extra revenue through aggressive accounting and complicated off-the-books partnerships managed by its own executives,...