Sure, he calls a big raise with a 3-9 off, and then the next hand calls again with a 4-7 off and the announcers go crazy and WHAM! He hits on both and takes down monster pots.
Problem is, because of editing for TV, there could have been several hundred hands between those two that no one saw.
When the WSOP first start airing on ESPN they would have a "Hand # XXXXX" counter in the upper corner.
It would rise wildly and at an exponential rate with every hand.
When viewership and interest started building, they dropped the counter. The reason is obvious.