Skip to comments.Rush Limbaugh: Loss of ads amounts to 'a couple of French fries'
Posted on 03/07/2012 7:10:52 PM PST by 2ndDivisionVet
The flight of advertisers from The Rush Limbaugh Show continued Wednesday, with a total of 45 national and local companies pulling their spots, according to the liberal activist groups angered by the talk radio host for calling Georgetown law student Sandra Fluke a slut and a prostitute.
But Limbaugh told his audience that the reports of advertiser defections had been greatly exaggerated by his opponents, and that the companies that pulled ads accounted for a small minority of the overall ad inventory on the 600 affiliates that carry his show.
That's like losing a couple of French fries in the container when it's delivered to you at the drive-through, Limbaugh said. You dont even notice it.
An industry expert at the trade magazine Talkers said that the system for buying radio advertising is extremely complex and it would be hard to assess Limbaughs ad losses in the short run.
The liberal advocacy group Media Matters said it had recorded a list of 45 sponsors mostly national, but including a dozen that aired spots on WABC in New York, which the group monitors that had abandoned Limbaugh by Wednesday afternoon. They included big companies like J.C. Penney and Capital One and also local advertisers like Norway Savings Bank.
Several different activist groups chronicled, and encouraged, the advertiser defections, with much of the news about their decisions delivered on Facebook and Twitter. The individual social media missives revealed a complicated situation, including instances in which advertisers said they had maintained a no run policy for the Limbaugh show, even before the Fluke controversy....
(Excerpt) Read more at latimesblogs.latimes.com ...
” ...according to the liberal activist groups angered by the talk radio host...”
“Angered”?! They were thoroughly and unequivocally delighted!
Figures. DOesn’t surprise me in the least. Fluke them.
Excuse me but never heard of it and as to J. C. Penny's, around here, two have closed.
Keep us updated on who is boycotting Rush. I’ll make a point of not visiting them. Goodbye J C Penny.
I haven’t been in a JC Penney since they sold Pioneer stereos under their own brand name. Does that tell you how long it’s been?
I heard Sears pulled out. Anyone know for sure? I’m gonna hate boycotting them, but if I have to, then what the hey.....
Is Rush gonna go begging to congress to buy him berf control, now that he has no income?
That is a relief. I am glad to see these companies are not affecting the bottom line for Rush. These companies are cowards.
They have branches in Bugtussle, Hooterville, Pixley, Crabwell Corners, and Stankwell Falls.
Rush has been making well North of $100 million dollars a year for many moons now. I’d bet he is easily a billionaire several times over. He paid Elton John a million dollars to sing at his wedding because that’s what his bride wanted.
I do recall reading that Sears pulled out in a previous news story.
Boy are you old. I’m sure your friend Thomas Edison was apalled at your boycott.
I bet those advertisers that quit his show feel it. His show was a good spot to place an ad. The whole point is sales!
Duh. Wouldn’t be surprised if after a while of lost revenue somebody will lose their job for that decision.
I havent been in a JC Penney since they sold to pioneers.
Somebody ought to ask Fluk for the definition of a slut.
Not a prostitute unless she did business on the side.
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