The only direct experience with that type of lib ‘social engineering’ was minimal in effect. in the late 90s/early 2000s I was involved with an off-road motorsports publication that was regularly attacked by the greenies and threatened (to ZERO effect) with boycotts and threats to advertizes. But that was SOP for green groups then and now.
The thing you are getting at is only counterable IMO, by a clean split. ‘Our side’ has to do business all but exclusively with our side, and that goes for hiring/employment as well as other economic decisions. Not all businesses would survive that, but the left will ‘end them’ eventually anyway. The recent Rush flap is proof positive.
As for FB/Social Media, same thing. we either unite and work together with each other and blacklist the left/leftists from all aspects of our lives or we lose. And yes I understand the deeper implications that has on friends/family. But it’s more obvious by the day that there’s no compromise with evil people and evil philosophy. It simply cannot happen and to accommodate it in business or personal issues is to give in to that evil.
I agree that back in the 90’s and early 2000’s it was ineffective.
But the advent of social media I believe is changing that. If you read the link in post 34 at the bottom it discusses things to do when your brand goes “viral.”
Carbonite and the other companies that pulled their ads, they did so based on the ‘viral’ response to Rush. When advertising your business brand and image go hand-in-hand with demographics.