Bud Light Finally Finally Drops the Hammer on Executives Behind the Dylan Mulvaney Controversy

Red State ^ | 06/27/2023 | Bonchie

[dragnet2]

They waited till they thought nobody was looking. Fail.

[PGR88]

Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,”

I bet they both got a huge severance package, albeit with a very strong non-disclosure agreement that they say nothing at all about their work In Bev or Bud Light.

[rktman]

More here:

https://freerepublic.com/focus/f-news/4163841/posts

😂👍

[nickcarraway]

People are so gullible. These two are on to bugger and better things.

[Republican Wildcat]

...and what about the executives behind the other debacles they have engaged in?

[Republican Wildcat]

Bud Light sponsors Toronto Pride parade attended by naked men, children

Did these executives also get the hammer dropped on them?

[Secret Agent Man]

Finally. Well overdue. She was a huge lib feminist woke piece of garbage. She thought she was the smartest person ever to work at that place.

She cost that company tens of billions of dollars and permanent loss of market share. She should have been gone in a few days and they should have done a full 180 to stop the catastrophe she started.

[Secret Agent Man]

To compare any other things to this is an anthill to a mountain for what she single handedly took credit for doing as “the first female vp of marketing at Anhauser Busch”.

[logi_cal869]

All they care about is the stock price, which was half what it was in 2016 before the DM fiasco and now recovering from its May 31 low.

The lagging indicator of sales won’t hit their financials officially until their annual report (no idea when that comes out). As it stands right now, the word from the stock world is that the worst is behind them, and AB now has a ‘buy’ rating. They probably believe cleaning house will help the stock recover (and sales).

I don’t think that their former customers are so stupid and they can’t buy back that volume of sales without spending billions over the next decade in advertising. IMHO, it’s a double hit which ought to drive the stock down by half again until it recovers somewhat, but in this world woke billionaires control the stock market, so it remains to be seen if they can continue to prop it up in the face of dismal sales.

In any other business, such a sales drop would have been met with decisive and immediate executive action; a 90-day delay is absolutely pathetic and demonstrative of a corporation going ‘all in.’

If I miss it, I hope someone posts the AB annual report story when it comes out; I always like reading good news and I do hope it’s dismal for them.

[windsorknot]

There’s always CNN, MSNBC,….

[logi_cal869]

For the record, here’s the list of AB brands & partners again (note #15):

The Michelob brands
Natural Light and Natty Daddy
Cass
Castle
Corona
Harbin
Estrella Jalisco
Aguila
Beck’s
Stella Artois
Jupiler
Kona
Leffe
Landshark Lager
Modelo
Presidente
Hoegaarden
Labatt
Hurricane
Rolling Rock
Skol
Johnny Appleseed
Shock Top
Quilmes
Other brands that partner with Anheuser-Busch include:

10 Barrel Brewing
Appalachian Mountain
Blue Point
Breckenridge Brewery
Cisco Brewers
Devils Backbone
Elysian
Four Peaks
Golden Road
Goose Island
Karbach Brewing
Omission Balanced Brewing
Platform Beer Company
Red Hook
Square Mile Cider Company
Veza Sur Brewing
Nirture Cider
Wicked Weed Brewing
Widmer Brothers Brewing
Wynwood Brewing
Hi Ball Energy
Babe
Nutrl
Cutwater Spirits
Ritas

[Berlin_Freeper]

Yesterday I was resting on a park bench from riding my bicycle. There was a unique looking empty beer bottle next to me. I took it home to show and explain to my wife. I guess now I have a bottle collection.

Best beer to get tanked: Ukrainian Tractor

Might turn out to be a legitimate collector item!

[HamiltonJay]

Once her contractual lay low period or lose your severance ends she’ll get employed but some leftist NGO or Trans rights org

[ArcadeQuarters]

From best selling beer company to a bad joke. They’ll need to do a lot more if they have any hope of recovering.

[13foxtrot]

Bud Light has always been a Pride brand. A gay beer so to speak. (Seattle native here...Bud Light sponsors all the gay events since forever)

It used to be fine, because pride events and pride sponsorships were always kept on the down-low — noticed only in those communities.

AB screwed the pooch by sponsoring the tick-tok trans that had wide ranging notoriety.

Also, BL is a fungible beer with no distinguishing qualities outside of its branding so it was easy to replace/substitute with other beers.

All it took was one Ivy league elite to crash the brand.

[Salamander]

Bugger?

Freudian slip or clever jest?

;D

[alexander_busek]

Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing.

"There was nuttin' we could do."

Regards,

[martin_fierro]

You’d think Bud Light would’ve learned its lesson by now.

And yet….

Bud Light sponsors Toronto Pride parade attended by naked men, children

[lepton]

The lagging indicator of sales

---

And a lot of the ‘sales’ is contrived: Heavily discounted or even given away, it still counts as ‘sales’, but not income.