Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

Skip to comments.

Bud Light Finally Finally Drops the Hammer on Executives Behind the Dylan Mulvaney Controversy
Red State ^ | 06/27/2023 | Bonchie

Posted on 06/27/2023 9:48:35 PM PDT by SeekAndFind

click here to read article


Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last
To: Secret Agent Man

The audacity of this ilk - to slur something working Americans loved by calling it ‘fratty’ and thinking SHE was destined to make it better by pushing this sicko on everyone like he was better than Americans.

IT WAS BEER - NOT A GATEWAY FOR THAT FREAK. Then AB execs claimed they knew nothing about it and frantically tried to distance themselves from everything instead of APOLOGIZING.

Screw them. I hope they ALL get fired.


21 posted on 06/28/2023 12:32:10 AM PDT by Cowgirl of Justice
[ Post Reply | Private Reply | To 8 | View Replies]

To: nickcarraway
nickcarraway " These two are on to bugger and better things."

b=(^u^)=d

22 posted on 06/28/2023 12:32:23 AM PDT by Cronos
[ Post Reply | Private Reply | To 5 | View Replies]

To: logi_cal869
All they care about is the stock price

Which is what they should care about

As a generic beer, they should have focused their marketing on being politics neutral

23 posted on 06/28/2023 12:33:47 AM PDT by Cronos
[ Post Reply | Private Reply | To 10 | View Replies]

To: logi_cal869

modelo in the USA is owned by Constellation brands.

Only outside the USA is it owned by AB InBev


24 posted on 06/28/2023 12:34:31 AM PDT by Cronos
[ Post Reply | Private Reply | To 12 | View Replies]

To: 13foxtrot

What’s your opinion - did their sponsorship of the Pride shows actually help with their sales among those people?


25 posted on 06/28/2023 12:36:20 AM PDT by Cronos
[ Post Reply | Private Reply | To 16 | View Replies]

To: dragnet2

Keep destroying woke companies like Ambev, folks.


26 posted on 06/28/2023 2:19:05 AM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: HamiltonJay

I don’t know. That woman is so radioactive that just employing her is a huge risk. She will be a B-School case book study for the next 50 years.


27 posted on 06/28/2023 2:26:47 AM PDT by Jimmy Valentine (DemocRATS - when they speak, they lie; when they are silent, they are stealing the American Dreams)
[ Post Reply | Private Reply | To 14 | View Replies]

To: SeekAndFind

Yet they sponsored a fat-naked-men “pride” march over the weekend. These firings are window dressing that’ll fool no one.


28 posted on 06/28/2023 2:32:56 AM PDT by ScottinVA
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind; All

https://www.dailymail.co.uk/news/article-12240443/Anheuser-Busch-DENIES-report-fired-two-marketing-executives.html

A-B denying they were fired, saying it’s a leave of
absence

*>Heinerscheid, meanwhile, touted her strategy to ditch Bud Light’s ‘fratty’ reputation and embrace inclusivity to attract a young generation of drinkers in an interview just days before the Dylan Mulvaney ad was released.

‘I’m a businesswoman. I had a really clear job to do when I took over Bud Light, and it was this brand is in decline,’ she said.

‘It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

‘So I had this super clear mandate. It’s like we need to evolve and elevate this incredibly iconic brand.

‘What does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. “

[Women? Dylan is a man.How about ads showing real
women of genius, to play on a previous jingle—
real women, biological women]


29 posted on 06/28/2023 2:50:48 AM PDT by raccoonradio
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Bud Light - Queer Beer.


30 posted on 06/28/2023 2:53:25 AM PDT by GOPJ (Black dem thugs, white liberal 'elites', & sexual weirdos - democrat's team against the rest of us)
[ Post Reply | Private Reply | To 1 | View Replies]

To: joma89

from your mouth to God’s ears - but Ambev is nowhere near being destroyed.


31 posted on 06/28/2023 3:02:36 AM PDT by Palio di Siena
[ Post Reply | Private Reply | To 26 | View Replies]

To: SeekAndFind

Then they sponsored an event in Toronto in which a bunch of sickos paraded around butt nekkid in front of kids.

No, at this point, Tranheuser Busch is stuck with the image they created.


32 posted on 06/28/2023 3:36:56 AM PDT by FLT-bird
[ Post Reply | Private Reply | To 1 | View Replies]

To: raccoonradio

” It means inclusivity. It means shifting the tone.”
This is her problem, in a nutshell.
“Inclusivity” to them means them, their way, and only their way. They are the most exclusive group around, and still touting it as inclusive. Thinking people are not buying it.


33 posted on 06/28/2023 4:20:01 AM PDT by Fireone (Proud idiot 2023)
[ Post Reply | Private Reply | To 29 | View Replies]

To: SeekAndFind

Pffft…sorta like putting your life jacket on when you’re already a 1,000 ft under water.


34 posted on 06/28/2023 4:32:43 AM PDT by WKUHilltopper
[ Post Reply | Private Reply | To 1 | View Replies]

To: Jimmy Valentine

Nah, you are thinking like someone who believes in merit and ability, not like a zealot.

The “cause” must be protected, and she will be viewed as being fired because she supported the “cause”, not because she’s inept. So because of that they will indeed protect her. She will likely either wind up hired by some NGO or Trans/gay Rights organization or something along those lines or she will become some advocate/speaker paid to continue furthering the cause etc.

She will be considered a “warrior” for their cause, and they will take care of her one way or another


35 posted on 06/28/2023 4:35:57 AM PDT by HamiltonJay
[ Post Reply | Private Reply | To 27 | View Replies]

To: Palio di Siena
...but Ambev is nowhere near being destroyed.

That's the job of their competitors. Boycotting the products helps to that end.

Ambev was created in 2000 with the merger of two breweries, Brahma and Antarctica.
In 2004, Ambev merged with Belgian company Interbrew to form InBev.
In 2008, InBev acquired the American company Anheuser-Busch to form Anheuser-Busch InBev.

These companies merged in order to survive. Give it time and we'll hear about more mergers as their value keeps dropping.

36 posted on 06/28/2023 4:56:53 AM PDT by T.B. Yoits
[ Post Reply | Private Reply | To 31 | View Replies]

To: SeekAndFind

Liberal white woman, gone. Woke cuck who hired the liberal white woman, also gone.


37 posted on 06/28/2023 5:13:36 AM PDT by nonliberal (Z.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Cronos

Tomato / tomahto.

Like disney, there is no excuse to give them support. There are plenty of brands to substitute, though in my state I am somewhat spoiled by all the microbrews.

I can’t drink anymore regardless; every time this comes up I desire a nice IPA.


38 posted on 06/28/2023 5:49:59 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
[ Post Reply | Private Reply | To 24 | View Replies]

To: HamiltonJay

... and show up in countless sympathetic media interviews while pushing her major-market book that paints herself as heroic.


39 posted on 06/28/2023 5:52:56 AM PDT by Demiurge2 (Define your terms!)
[ Post Reply | Private Reply | To 14 | View Replies]

To: HamiltonJay

... and show up in countless sympathetic media interviews while pushing her major-market book that paints herself as heroic.


40 posted on 06/28/2023 5:53:08 AM PDT by Demiurge2 (Define your terms!)
[ Post Reply | Private Reply | To 14 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson