The other item was the fried-clam belly roll. Basically it a clump of delicious fried clam bellies (without the strips) jammed into a toasted, buttered roll.
I think I remember reading in Ray Krok's autobiography that he axed the clam thing himself. It was too outside of what to him McD's was all about.
posted on 10/13/2010 7:42:30 PM PDT
(We need the spirit of '76, not the spirit of '87)
Well they must have at least done a trial at some selected restaurants because I remember it clearly. It was only available for a short time, probably the summer of 1978 as I remember Jim Rice was hitting a lot of home runs for the Boston Red Sox that year and they were playing a lot of Bee Gees on the radio.
It was the restaurant in Revere, Massachusetts, not too far from Kelly's Roast Beef (which also has great fried clams) and they definitely called it the "clam belly roll."
I don't know what they did with the clam strips, but the belly is the best part of the clam anyhow. I used to order the roll with no tartar sauce because I don't like tartar sauce. The roll was a bit messy to eat because those clam bellies were so juicy and like I mentioned before, they really jammed those clams into that toasted bun. Then all of a sudden, it disappeared off the menu, never to return.
posted on 10/13/2010 7:52:31 PM PDT
(I am 47 days away from outliving Curly Howard)
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