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Tomato juice tastes ‘plane’ better at high altitude, says scientist
The Local ^ | 11 Nov 11 12:16 CET

Posted on 11/11/2011 11:58:49 AM PST by Olog-hai

Nearly a quarter of people who drink tomato juice while flying say they only like it while sitting in a plane. Why? A German scientist has discovered the red stuff actually does taste different at high altitudes.

A survey conducted for the www.lastminute.de holiday booking website showed that 23 percent of those who order tomato juice during a flight told pollsters it was, “because I suddenly like the taste when in a plane”, but that they would never drink it on the ground. …

Andrea Burdack-Freitag, an aroma chemist at the Fraunhofer Institute for Building Physics in Holzkirchen, Bavaria, has conducted experiments for Lufthansa to help them develop in-flight menus. “In the air, food and drink tastes as it does when we have a cold,” she said in a statement. The reduced pressure in a plane cabin when it is in the air affects the way in which tastes are experienced, she said. Her work takes place in a low-pressure chamber containing a section of a plane where test subjects eat experimental recipes under simulated flying conditions.

Burdack-Freitag has already confirmed that salt is much less effective at altitude—up to 30 percent, according to her tests. Sugar is also less intensely perceived—to the tune of 30 percent. Yet fruity aromas and acidic tastes remain pretty stable at reduced pressure. …

(Excerpt) Read more at thelocal.de ...


TOPICS: Business/Economy; Food; Miscellaneous; Travel
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1 posted on 11/11/2011 11:58:50 AM PST by Olog-hai
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To: Olog-hai

It’s the vodka.


2 posted on 11/11/2011 12:00:46 PM PST by bkepley
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To: Olog-hai

I totally agree. I always get tomato juice while flying and enjoy it so much!


3 posted on 11/11/2011 12:01:05 PM PST by alisasny
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To: Olog-hai

I’d rather have a V8


4 posted on 11/11/2011 12:01:24 PM PST by nuconvert ( Khomeini promised change too // Hail, Chairman O)
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To: Olog-hai

I hear the sex is better, too.


5 posted on 11/11/2011 12:05:13 PM PST by fieldmarshaldj (Rick Perry has more red flags than a May Day Parade)
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To: Olog-hai
And a self-conscious one percent said they drank tomato juice because they thought it made them look like experienced air travellers.

Hmmm!!

6 posted on 11/11/2011 12:06:22 PM PST by parisa
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To: Olog-hai

I always request Bloody Mary mix, no vodka. I’ve even had kind flight attendants make it from scratch. It really perks me up.


7 posted on 11/11/2011 12:06:40 PM PST by Bernard Marx
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To: nuconvert
Here you go . . . .

Hey, I coulda had a V-8!

8 posted on 11/11/2011 12:07:36 PM PST by colorado tanker
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To: Olog-hai

The only time I drink tomato juice is on an airplane.


9 posted on 11/11/2011 12:09:24 PM PST by Retired Greyhound (.)
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To: Olog-hai

I only drink tomato juice while on a plane, never anywhere else. I don’t like the taste of it normally. It does taste different, and it seems like it helps with the stale air and the close quarters, somehow. I have it over ice with a lemon wedge.


10 posted on 11/11/2011 12:14:16 PM PST by RegulatorCountry
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To: Olog-hai

It’s twue!


11 posted on 11/11/2011 12:14:48 PM PST by Revolting cat! (Let us prey!)
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To: Olog-hai

Tomato juice on the plane and V8 or grapefruit juice on the ground. I don’t think they have V8 on the plane.


12 posted on 11/11/2011 12:16:54 PM PST by Irenic
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To: Irenic

I only see Mrs T’s Bloody Mary mix, works for me.


13 posted on 11/11/2011 12:27:27 PM PST by doorgunner69
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To: Olog-hai
Nearly a quarter of people who drink tomato juice while flying say they only like it while sitting in a plane.

Yes, I only drink tomato juice while flying; it's the only time I have a yearning for it. Had no idea anyone else felt that way

14 posted on 11/11/2011 12:32:06 PM PST by Theodore R.
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To: Olog-hai; All
Great, true story..

It's June, I think it was 1988..I'm in Bermuda for a conference, and the wife and I go down to the hotel dining room.. (think it was the Ocean reef club?) they have a satellite set up to receive the Wimbledon finals during brunch. It's 8am..and ahead of us in the line are these two young ladies..early 20s, who looked like they've been out, and up all night..partying hard..they get to the bar, the bartender, a very dark-skinned black man, with a DEEP voice..( imagine Mr. Clean) asks them what they want. One asks for a Virgin Mary. The bartender, obviously recognizing the hangover symptoms, and having a little fun in front of an audience, tells them that he doesn't know what that is. So one of them, while holding her head, explains that it is a Bloody Mary WITHOUT the vodka.

Sorry ma'am..the bartender explains, but here we call that a BLOODY SHAME!!

15 posted on 11/11/2011 12:36:38 PM PST by ken5050 (Cain/Gingrich 2012!!! because sharing a couch with Pelosi is NOT the same as sharing a bed with her)
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To: Olog-hai
23 percent of those who order tomato juice during a flight told pollsters it was, “because I suddenly like the taste when in a plane”, but that they would never drink it on the ground. …

How do they suddenly like the taste before they even order it?

That being said, I think this phenomenon affects me too. But maybe there's more to it than taste. Perhaps craving for something that is in tomato juice and not in other drinks.

16 posted on 11/11/2011 12:50:34 PM PST by wideminded
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To: Olog-hai

Tomato juice makes the mile high club?


17 posted on 11/11/2011 12:54:45 PM PST by bgill (The Obama administration is staging a coup. Wake up, America, before it's too late.)
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To: Olog-hai
I have an Irish Cream on the rocks prior to liftoff. Three hours later I wake up when the engine reverse brakes kick in upon landing. Do not even mind the lack of peanuts or pretzels.
18 posted on 11/11/2011 1:01:47 PM PST by CHEE (if I ever vote for another unconstitutional law I wish I may be shot. - Congressman Davy Crockett)
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To: Bernard Marx

How ‘bout Snap-E-Tom? Makes a Bloody Mary that’ll clear the sinuses muy de prisa.


19 posted on 11/11/2011 1:38:46 PM PST by elcid1970 ("Deport all Muslims. Nuke Mecca now. Death to Islam means freedom for all mankind.")
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To: wideminded

Seems like I can breathe better after drinking it. No idea why, but tomato juice has that effect on a plane, for me at least.


20 posted on 11/11/2011 1:40:03 PM PST by RegulatorCountry
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