Skip to comments.Apple's iPad owns 88% of the Global Tablet Web Traffic
Posted on 11/18/2011 9:33:20 AM PST by Swordmaker
There should be no doubt in anyone’s mind that Apple’s iPad is the biggest seller in the tablet space, but we have seen many iPad competitors come out over recent months, including Samsung Galaxy Tab 10.1, Blackberry PlayBook, Amazon Kindle Fire, and many more.
However, despite all these Android tablets, according to comScore in October 2011, 95.5% of all tablet web traffic in the U.S. comes from iPad.
That is a stunning number. So, is anyone really buying all these shipping Android tablets, and what do people do with them after they buy them? Because they don’t seem to be surfing the Web.
Numbers for how much web traffic that tablets account for are still not readily available. Here are a few examples of figures for web traffic related to iPads:
We used the StatCounter data to calculate how the tablet market is divided today. This is the result:
In this analysis iPad accounts for almost 88% of tablet web traffic, Android for about 11% and the others trail far behind. Out of these operating systems, the only one that exists purely on tablets is iOS, but we strongly suspect that this is a good reflection of reality.
For example, there are some tablets running Windows 7 in the market, as well as some netbooks that run Android, so there’s a real mix.
Based on this it would seem that comScore’s finding that iPad accounts for 95.5% of tablet web traffic is a bit optimistic. But its number is for the U.S. market only and perhaps the very fact that we’ve reported StatCounter’s global figures explains at least some of the difference.
To put things in perspective, iPad currently accounts for 1.2% of worldwide web usage for desktops and tablets according to StatCounter. This is obviously not a lot compared to desktop operating systems like Windows 7 or even Mac OS X, but as we have seen, it’s far ahead of Android on tablets.
The obvious follow-up question is to ask how this relates to each platform’s market share. John Gruber of Daring Fireball has done a good job of highlighting the complexities of comparing numbers of shipping units versus sold units. Basically, Apple reports actual sales but many companies and analysts show only numbers for shipments.
Some of the market share numbers for iPad we could find include:
If we disregard the obvious issues of how comparable these numbers really are for the sake of this exercise, iPads average market share is 75% and the median is 80%.
This means iPads market share is far lower than its share of global tablet web traffic.
There’s no doubt that consumers around the world are buying Android tablets but the market share is still way behind iPad, regardless of which source you look at. In our analysis this is also reflected in Android’s and iPad’s share of tablet web traffic.
But whats really interesting is that iPad accounts for so much more of the global web traffic than its reported market share would indicate.
Do Android tablet users browse the web less than iPad users?
If you want on or off the Mac Ping List, Freepmail me.
I’d suggest you look at the B&N Nook... but you can get all that with an refurbed iPad 1 with add ons. . . for the same pricing.
Apple legitimized the tablet market. I think the iPad is a more significant product than the iPhone. They should hold the lead, while Android makes inroads slowly.
thank you very much.
I’ve been looking in to the Acer Iconia which apparently allows you to use portable hard drives and flash memory. It’s heavier than the iPad and Samsung but it’s also less expensive.
The iPad can have USB drives, however it will only suck documents INTO the device - you can’t export documents to the drive through USB.
However, you can upload these documents to iCloud.com (Apple’s web service), or email them from your iPad. For what you are looking for, you may want to go with Android’s Tablets.
Deserves it's own post.
Let us know which stores you find. ;/)
Major PC makers plan to concede tablet market to Apple, Amazon in 2012
By Sam Oliver
Published: 08:51 AM EST (05:51 AM PST)
Traditional PC makers like Dell and HP believe they have no advantages in the tablet market, and plan to phase out from competing with Apple’s iPad, along with low-end tablets from content providers like Amazon and Barnes & Noble, in 2012.
Along with Hewlett-Packard and Dell, other “pure” PC makers like Acer and Asus plan to gradually exit the tablet market next year, industry sources told DigiTimes. The main reason is said to be that they cannot provide content like Apple, Amazon and Barnes & Noble.
So far Apple’s iPad has dominated the market, representing nearly all of tablets sold, and hooking in users with its vast App Store selection. But new devices from Amazon and Barnes & Noble aim to take the lower end of the market with prices less than half that of Apple’s $499 iPad, and make up the difference through sales of content like books, music and movies.
With tablet hardware prices that low, companies like Dell and HP that don’t sell content are unlikely to make a profit, as they can’t sell the hardware at a loss like Amazon is rumored to be doing with its new Kindle Fire. Industry sources reportedly said they expect devices from Amazon and Barnes & Noble will eventually be offered for free, serving as content platforms for the companies.
And even with their low prices, sales of newly launched touchscreen tablets from Amazon and Barnes & Noble were not as high as Apple’s iPad, which industry insiders see as an indication that “strong enthusiasm for tablet PCs has already disappeared.”
Great story. We all should need to go back to Merry Christmas and quit being so PC.
Yes, kind of hard to browse when shipped Android tablets are sitting in warehouses or store stockrooms, unsold. Which is why Apple's figures of sold units is more honest.
Have a great weekend and a very Merry Christmas to you and your family.
You can’t use Adobe Flash! What the hell good is it! Apple pricks!
> Yes, kind of hard to browse when shipped Android tablets are sitting in warehouses or store stockrooms, unsold. Which is why Apple's figures of sold units is more honest.
"Sold" or even better, "activated", is the only honest measure of actual sales.
But ultimately, the only way to also account for the units that got bought, then put on a shelf and not used much or at all because they don't do what the buyer wanted, is.... the web stats. Imperfect, sure, but they take ACTUAL USAGE OF THE DEVICE, not just "bought it and took it home".
Strange... the Puffin, Skyline, and Terra and a host of other browsers all display Adobe Flash! on iOS devices, if you just have to have it. It's just not officially supported. Now, you were saying again?
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