Skip to comments.How Sam's treat loyal customers
Posted on 01/30/2012 8:04:53 AM PST by RWGinger
Sam's club is running a promo to get new customers by giving them a $20.00 gift card if they open an account. I have belonged for 20 years so i called to get my $20.00
They said this was ONLY for new customers. I asked how they could treat customers they've never had better than loyal customers who have given them money for years. I got nowhere doesn't seem right call customer service 1-888-746-7726 and keep pressing Zero until you get a live person
This was news to me and I consider this activism of the highest order. To demand Equal treatment for all. thank you
Give it up.
Look.....take it from a marketing professional. You’re confusing customer retention/loyalty programs with new customer acquisition. NOT the same. Try getting your cable or satellite provider’s “latest deal” for new customers if you’re an existing customer. Ain’t happenin’.
umm....you’re kidding, right?
I’m a Sam’s club member. I would not expect to participate in a “new member discount” program since I am not a new member.
If I belong to a bank that offers a new toaster with the opening of a new account, I would not expect to show up, as an existing customer, and get a toaster.
You are not being reasonable here.
I’m suspecting that your thread is actually an exercise in sarcasm.
What’s the big deal? Many businesses try to attract new customers this way, and have done this for years. I remember banks in the ‘70s gave small appliances to new depositors.
As a Sam’s Club member for 20 years, don’t you think you’ve saved considerably more than $20 by taking advantage of the discounts they offer?
Sam’s gave me a $20 GC if I renewed last year. I did.
Marketing 101. There’s nothing to complain about. You have been getting good deals for the duration of your membership.
Sam’s just named a new President. I suggest you call her office in Bentonville, Arkansas to express your point of view.
My wife and I have experienced great success in taking complaints about service or products from large companies directly to the CEO’s office. Typically if you look her/his name on the internet and call the headquarters asking for the CEO by name you will be connected directly with someone on his/her administrative staff. You likely won’t get to speak directly to the CEO (there are rare exceptions such as Costco where the CEO actually takes calls from customers). However, the person you are connected with will either be empowered to take action on the spot or will directly connect you with someone who can take action.
I do believe you are confusing loyalty programs with new customer prospecting. Some companies devote marketing dollars to prospecting (i.e. $20 off for new customers), some to loyalty (airline frequent flyer programs for example) and some to both. Companies try multiple approaches and typically continue spending against the programs that work for them. If Sam’s has a high retention rate for existing customers it is likely more beneficial for them to spend on prospecting for new members than rewarding existing members. Given their low everyday price business strategy Sam’s likely perceives it is rewarding its existing customers everyday.
Costco gives only $10, but it’s a pretty reliable enticement after the card has been lapsed a couple months.
The New Customer water fountains and bathrooms are much nicer.
It happens. Tell them you're dropping them for the competition, and it's amazing the deals they come up with. Worked with Dish and DirecTV.
It may not have been the same incentives as for new customers, but it was better than full price, and nearly matched the new customer incentives for the competing company.
With cable Time Warner is does happen to an extent. Call and ask for their retention department to complain and threaten to cancel service. It’s good for 10 dollars or so a month credit.
With the Milwaukee Journal-Sentinal we did not renew our 2 day a week Wednesday/Sunday subscription. Within a month we received a renewal offer at half of what we were paying previously.
It doesn’t always work but it usually pays to at least try.
Yep. I left DirecTV when I moved. I also told them I was tired of advertising offering new subscribers 50% off what I had been paying for years (which kept going up). Now they are offering me $200 to return. Ain't happinin'.
I’ve been saying this for years about cell phones.
But thanks for the tip. I may look into becoming a Sam’s Club member now if only for the cheaper gas. Around here it seems to be about .10gal cheaper. Great for a Jeep driver :)
Sounds exactly like the "fairness" that Obama is so focused on these days...
Then the new customers would say that isn’t a deal, you’re giving it to everybody. Then Sam’s would have to offer them more. Then the loyal customers would want that. Then.............
Smart companies also reward loyalty. I was a Verizon customer for years and years when I lived in San Diego.
Out of the blue, I would receive items, just as a thank you for being a customer. I never forgot that. When I moved to Bullhead City I was told Verizon did not have service, but they arranged a deal with my roaming so I could use any tower for no cost. again, wonderful customer service, but not great reception. It was with a heavy heart that I switched carriers.
Cancel your old account. Then open a new one to get the discount.
Actually, I have coworkers who regularly get the newest deal from their cable/dish providers. They call and say they’ve seen the ads for the price, and this is higher than what they’re paying. If they don’t get the lower price, they’ll have to consider taking their business elsewhere.
I feel similar toward the Cable Company.
They are always advertising all kinds of cut-rate specials — for new customers.
For us loyal customers, who ha’ve been subscribers for years? Periodic and systematic rate INCREASES.
Really? Highest order?
It was not easy to convince them. I was on the phone for over 90 minutes. I was passed up the 'chain of command' through 4 or 5 different individuals, but I finally convinced some managerial-level person to provide me the same "free equipment" deal which was then being offered "Only to New DirecTV Customers".
Throughout the ordeal I remained polite and persistent. I refused to take "no" for an answer and, after sensing that I had exhausted all arguments with a particular individual, I asked to be connected to the person's supervisor, until I finally spoke with someone who had both the authority and the willingnedd to waive the "upgrade" charges. The guy even ended up throwing in 3 months of free HBO and Encore movie channels without me even asking.
***I remember banks in the 70s gave small appliances to new depositors.***
Back in 1970, the bank I did business with had a promo in which they would give you a REAL SILVER dollar if you opened a savings account of $50.00 or more.
I took $50 down and opened an account and got my silver dollar.
Payday, I took $400.00 down expecting to get a silver dollar for each fifty.
Nope. It was for opening a new account. I had opened one the week before.
I still have that silver dollar and it is REAL SILVER like my dad used to get paid in back in the 1950s Utah.
Yep, it's available, just not for you.
and I give up
It irritated me but others make good points.
Get a life. People are homeless and dying, and you’re worried about your gift card? You are selfish and pathetic
little person, aren’t you?
Another “Fairness Whore”?
One of the greatest things my parents taught me was that life isn’t fair. As soon as I grasped that and moved past it, life got much sweeter in so many ways.
If you’re calling 888-746-7726 then pressing 0 won’t get you there the fastest. You can choose 1->1->3 to speak to someone as well.
Are you referring to a $20 gift card to renew membership or the $20 statement credit you get for opening a Sam’s credit card?
i’ve been doing business with teh same bank since 1960. last summer they offered a toaster to all new accounts. I didn’t get any. wah!
What Sam’s needs to give away to loyal customers is a chest freezer.
They’re sales on frozen food would skyrocket.
they’re = their.
Try getting your cable or satellite providers latest deal for new customers if youre an existing customer. Aint happenin.”
Sometimes calling does help. Seems like every company is increasing rates and when I received notice from Direct TV that their rates were increasing, I called. Used the “you need to reward your long-time customers” argument and was able to get my monthly rate reduced by $10. Although it is only for six months, it was something. I was pleased and surprised and had prepared myself to either term or downgrade service.
“I remember banks in the 70s gave small appliances to new depositors.”
I keep my single place setting of Rogers silverplate (that I got for opening a new savings account in 1973) here in my desk at work. I just used the fork to eat my lunch.
I can get a toaster??
Not to brag, but I already own one (though mine sits a lot lower than this one:
—The New Customer water fountains and bathrooms are much nicer.—
So true. I hate the “older customers” facilities.
Separate but equal my butt.
Oh, puleeeeeeeeze. Wahhhhhhhhh!
Be very careful when shopping at Sam’s Club. Lately I’ve been noticing they’re screwing the customer here and there.
Example: Used to sell one litre bottles of Baileys for $18.99/19.99. Then they replaced those with 3/4 litre bottles of Baileys for $19.99.
I’ve found they generally, not always but generally have higher prices than Costco. However, their steaks are better than Costco but their hamburger is seriously inferior.
There are other examples but I can’t think of them now. Oh, there for a while their produce was horrible, practically rotting when purchased; however, they’ve gotten back on track with that, I think.
Suffice it to say I’ve been being very careful when shopping at Sam’s.
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