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Starbucks: The next battle in the coffee war
MarketWatch ^ | March 9, 2012, 1:23 p.m. EST | By MarketWatch

Posted on 03/09/2012 1:24:23 PM PST by Ernest_at_the_Beach

Edited on 03/09/2012 3:29:36 PM PST by Admin Moderator. [history]

NEW YORK (MarketWatch) First, the battle was selling customers on the idea that they really cared about what kind of coffee they were drinking.

Then, get them hooked on a brand, or even a type of drink. People suddenly had a strong opinion about whether they were getting a latte instead of a cappuccino.


(Excerpt) Read more at marketwatch.com ...


TOPICS: Business/Economy; Society
KEYWORDS: coffee
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1 posted on 03/09/2012 1:24:25 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

I like really strong-tasting coffee, but I need to limit my caffeine intake. For years, I have bought Starbucks Caffe Verona decaf; and when that was out of stock, House Blend decaf. Starbucks has discontinued both. They are as dead to me now.


2 posted on 03/09/2012 1:28:24 PM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: All

See the website for any implied links in the body of the above article...marketwatch absolutely wants your click....


3 posted on 03/09/2012 1:28:52 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

The next leap-frog is an iPhone that can subliminally stimulate your ear with the iCaffeine ring-tone equivalent to a double - whateverthehellthoseposerscalltheir drinks.


4 posted on 03/09/2012 1:30:28 PM PST by Gaffer
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To: Sans-Culotte

Good grief just get Pike decaff or a decaff Americano.


5 posted on 03/09/2012 1:31:30 PM PST by svcw (CLEAN WATER http://www.longlostsis.com/PI/MayanHelp2012.html)
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To: Sans-Culotte
I love the Starbuck latte...... but can only handle one....

Had my own Expresso machine for awhile...but finally had to give all that up.

Bit I have (Christmas gift from son) ...a Mr Coffee K-Cup machine that helps me limit my intake....but i miss the latte taste.

Mr Daughter gave me an embossed mug to keep it warm....

6 posted on 03/09/2012 1:36:42 PM PST by Ernest_at_the_Beach
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To: Gaffer

LOL!


7 posted on 03/09/2012 1:38:14 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach
I actually managed to give up coffee for Lent.
And I'm the guy who puts the first pot on in the morning at work.

It was a week before anyone noticed that I was drinking decaf tea.

8 posted on 03/09/2012 1:39:13 PM PST by Tanniker Smith (I didn't know she was a liberal when I married her.)
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To: All
Starbucks Announcement
9 posted on 03/09/2012 1:40:01 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

Man, I have $50+ bux on a Starbuxx gift card. Can’t bring myself to use it. *ptui*


10 posted on 03/09/2012 1:40:59 PM PST by martin_fierro (< |:)~)
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To: All

But the Verismo® system is something new – it will use convenient, no-mess espresso and milk pods to let you enjoy lattes.


11 posted on 03/09/2012 1:41:26 PM PST by Ernest_at_the_Beach
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To: martin_fierro

Save it for a down payment on the new machine.....


12 posted on 03/09/2012 1:43:01 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach
Forget expensive Starbuck's equipment. This new coffee maker is taking over the gourmet single cup world! It makes the best coffee you can imagine (take it from a former Indy Coffee Shop Owner), and it is only about $25 bucks!

Aerobie AeroPress

It is easily to use, clean and wow!

13 posted on 03/09/2012 1:46:45 PM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: martin_fierro

Mail it to me. I’ll take care of it for you.


14 posted on 03/09/2012 1:50:58 PM PST by SandyInSeattle (Smith & Wesson: The original point and click interface)
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To: svcw

I’m talking about buying bags of beans at the stores. I’ve never seen the two you mentioned.


15 posted on 03/09/2012 1:51:33 PM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: FreeAtlanta

Starbucks coffee tastes like crap. Will never use a product by Starbucks even if it becomes the only coffee product or maker in the world. Bunch of queer bastards.


16 posted on 03/09/2012 1:54:03 PM PST by Jukeman (God help us for we are deep in trouble.)
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To: Sans-Culotte

You wont believe this but I am using vintage clear corning glass perolators with 8oclock coffee and it is GOOD!


17 posted on 03/09/2012 1:54:06 PM PST by Chickensoup (In the 20th century 200 million people were killed by their own governments.)
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To: Sans-Culotte

I love Starbucks also but unfortunately where I live there is nothing but Dunkin which tastes like hot water to me so I have espresso like coffee in am. and I’m good to go....


18 posted on 03/09/2012 1:56:37 PM PST by geege
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To: TigerLikesRooster; landsbaum; Signalman; NormsRevenge; steelyourfaith; Lancey Howard; ...

If the Globe is cooling.....we need good coffee.


19 posted on 03/09/2012 1:58:14 PM PST by Ernest_at_the_Beach
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To: Chickensoup
You wont believe this but I am using vintage clear corning glass perolators with 8oclock coffee and it is GOOD!

I lile really strong flavor from dark roasted beans which I grind with a mill. Since Starbucks discontinued Decaf Verona, I have switched to Cost Plus World Market Italian roast. I can get a pound and a half of their beans for less than a pound of StarSucks. I just have to drive out of my way and stock up.

20 posted on 03/09/2012 1:58:23 PM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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