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Starbucks: The next battle in the coffee war
MarketWatch ^ | March 9, 2012, 1:23 p.m. EST | By MarketWatch

Posted on 03/09/2012 1:24:23 PM PST by Ernest_at_the_Beach

Edited on 03/09/2012 3:29:36 PM PST by Admin Moderator. [history]

NEW YORK (MarketWatch) ó First, the battle was selling customers on the idea that they really cared about what kind of coffee they were drinking.

Then, get them hooked on a brand, or even a type of drink. People suddenly had a strong opinion about whether they were getting a latte instead of a cappuccino.


(Excerpt) Read more at marketwatch.com ...


TOPICS: Business/Economy; Society
KEYWORDS: coffee
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1 posted on 03/09/2012 1:24:25 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

I like really strong-tasting coffee, but I need to limit my caffeine intake. For years, I have bought Starbucks Caffe Verona decaf; and when that was out of stock, House Blend decaf. Starbucks has discontinued both. They are as dead to me now.


2 posted on 03/09/2012 1:28:24 PM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: All

See the website for any implied links in the body of the above article...marketwatch absolutely wants your click....


3 posted on 03/09/2012 1:28:52 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

The next leap-frog is an iPhone that can subliminally stimulate your ear with the iCaffeine ring-tone equivalent to a double - whateverthehellthoseposerscalltheir drinks.


4 posted on 03/09/2012 1:30:28 PM PST by Gaffer
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To: Sans-Culotte

Good grief just get Pike decaff or a decaff Americano.


5 posted on 03/09/2012 1:31:30 PM PST by svcw (CLEAN WATER http://www.longlostsis.com/PI/MayanHelp2012.html)
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To: Sans-Culotte
I love the Starbuck latte...... but can only handle one....

Had my own Expresso machine for awhile...but finally had to give all that up.

Bit I have (Christmas gift from son) ...a Mr Coffee K-Cup machine that helps me limit my intake....but i miss the latte taste.

Mr Daughter gave me an embossed mug to keep it warm....

6 posted on 03/09/2012 1:36:42 PM PST by Ernest_at_the_Beach
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To: Gaffer

LOL!


7 posted on 03/09/2012 1:38:14 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach
I actually managed to give up coffee for Lent.
And I'm the guy who puts the first pot on in the morning at work.

It was a week before anyone noticed that I was drinking decaf tea.

8 posted on 03/09/2012 1:39:13 PM PST by Tanniker Smith (I didn't know she was a liberal when I married her.)
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To: All
Starbucks Announcement
9 posted on 03/09/2012 1:40:01 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

Man, I have $50+ bux on a Starbuxx gift card. Can’t bring myself to use it. *ptui*


10 posted on 03/09/2012 1:40:59 PM PST by martin_fierro (< |:)~)
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To: All

But the Verismo® system is something new – it will use convenient, no-mess espresso and milk pods to let you enjoy lattes.


11 posted on 03/09/2012 1:41:26 PM PST by Ernest_at_the_Beach
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To: martin_fierro

Save it for a down payment on the new machine.....


12 posted on 03/09/2012 1:43:01 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach
Forget expensive Starbuck's equipment. This new coffee maker is taking over the gourmet single cup world! It makes the best coffee you can imagine (take it from a former Indy Coffee Shop Owner), and it is only about $25 bucks!

Aerobie AeroPress

It is easily to use, clean and wow!

13 posted on 03/09/2012 1:46:45 PM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: martin_fierro

Mail it to me. I’ll take care of it for you.


14 posted on 03/09/2012 1:50:58 PM PST by SandyInSeattle (Smith & Wesson: The original point and click interface)
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To: svcw

I’m talking about buying bags of beans at the stores. I’ve never seen the two you mentioned.


15 posted on 03/09/2012 1:51:33 PM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: FreeAtlanta

Starbucks coffee tastes like crap. Will never use a product by Starbucks even if it becomes the only coffee product or maker in the world. Bunch of queer bastards.


16 posted on 03/09/2012 1:54:03 PM PST by Jukeman (God help us for we are deep in trouble.)
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To: Sans-Culotte

You wont believe this but I am using vintage clear corning glass perolators with 8oclock coffee and it is GOOD!


17 posted on 03/09/2012 1:54:06 PM PST by Chickensoup (In the 20th century 200 million people were killed by their own governments.)
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To: Sans-Culotte

I love Starbucks also but unfortunately where I live there is nothing but Dunkin which tastes like hot water to me so I have espresso like coffee in am. and I’m good to go....


18 posted on 03/09/2012 1:56:37 PM PST by geege
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To: TigerLikesRooster; landsbaum; Signalman; NormsRevenge; steelyourfaith; Lancey Howard; ...

If the Globe is cooling.....we need good coffee.


19 posted on 03/09/2012 1:58:14 PM PST by Ernest_at_the_Beach
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To: Chickensoup
You wont believe this but I am using vintage clear corning glass perolators with 8oclock coffee and it is GOOD!

I lile really strong flavor from dark roasted beans which I grind with a mill. Since Starbucks discontinued Decaf Verona, I have switched to Cost Plus World Market Italian roast. I can get a pound and a half of their beans for less than a pound of StarSucks. I just have to drive out of my way and stock up.

20 posted on 03/09/2012 1:58:23 PM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: FreeAtlanta

Who makes it?


21 posted on 03/09/2012 2:00:44 PM PST by Yardstick
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To: Sans-Culotte

Ok, the Pike is the default coffee at STBX, every store should have it.
The Americao is something they make, basically its an espresso with hot or cold water added.
Every store should have Pike caffeinated and decaf.
Also the manager of the store, gets new roasts as they come out but will order the other coffees based on customer buying patterns, they can order whatever you want. STBX hasn’t stopped making your favorite, you can order it on line.
Just tell the manager you want them to order the coffee you want and how much.
Good drinking.


22 posted on 03/09/2012 2:01:00 PM PST by svcw (CLEAN WATER http://www.longlostsis.com/PI/MayanHelp2012.html)
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To: Ernest_at_the_Beach

A few years back there was a blinded taste test on coffee—McDonalds won. A coffee for #1 dollar, and it ain’t bad.


23 posted on 03/09/2012 2:03:40 PM PST by Neoliberalnot (Marxism works well only with the uneducated and the unarmed.)
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To: FreeAtlanta

I love that press. We use ours when we go camping.


24 posted on 03/09/2012 2:05:35 PM PST by svcw (CLEAN WATER http://www.longlostsis.com/PI/MayanHelp2012.html)
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To: Yardstick

Aerobie AeroPress Coffee and Espresso Maker


25 posted on 03/09/2012 2:08:10 PM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: Ernest_at_the_Beach
I've had one, and only one, cup of Starbucks coffee in my life...I took two sips, and poured it out.

Their coffee tastes like coffee that has been made two days ago, and has been sitting on the heat all that time from a 1960's Mr. Coffee machine. Yuk!
26 posted on 03/09/2012 2:10:34 PM PST by FrankR
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To: svcw
I hardly use any of my other coffee equipment. I bought a hot water heater and just make a single cup whenever I want it. My kids love it too. It is actually fun to use, and I have taken it to friends, parties and to work. I always get a crowd around to watch me make coffee. It is kind of funny. :-) I am featuring it on my website DougsMugs.com
27 posted on 03/09/2012 2:10:47 PM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: Neoliberalnot

It depends on how fresh their coffee is. They use those glass pot brewers and often the coffee has sat for a while.

Most coffee I have gotten at McDonald’s isn’t fit for consumption. QuickTrip and RaceTrack are not too bad for coffee on the road.


28 posted on 03/09/2012 2:23:40 PM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: Ernest_at_the_Beach

I use a $15 Mr Coffee...does that mean I’m not groovy any more?


29 posted on 03/09/2012 2:29:30 PM PST by Mr Rogers ("they found themselves made strangers in their own country")
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To: martin_fierro

Do you feel like.... sharing?

;)


30 posted on 03/09/2012 2:42:19 PM PST by Bradís Gramma (PRAY for this country like your life depends on it....)
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To: Mr Rogers
Ha...based on some of the replys here...someone is go to show up and say the best coffee is make from river water after getting oit of the sleeping bag and leaving the tent....

And it is pretty good as I recall.

31 posted on 03/09/2012 2:42:46 PM PST by Ernest_at_the_Beach
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To: Mr Rogers

No worries for you, the only coffee maker I have ever used is a French Press.


32 posted on 03/09/2012 2:43:26 PM PST by Mountain Bike Vomit Carnage (I wonder why lions are so afraid of chairs.)
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To: Ernest_at_the_Beach
"If the Globe is cooling.....we need good coffee."
As the global cooling cycle sets in, we will find less coffee available.
33 posted on 03/09/2012 2:44:51 PM PST by Marine_Uncle
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To: Marine_Uncle
Well that sounds damn ominous.
34 posted on 03/09/2012 2:47:07 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

I’ll stick to my Folger’s Black Silk. I do try and limit it to one pot per day, ok, two on Saturday and Sunday.


35 posted on 03/09/2012 2:51:31 PM PST by SouthTexas (You cannot bargain with the devil, shut the government down.)
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To: Mr Rogers
I am thinking about one of those 5 cup mr. Coffee makers to adjust my intake.

Someone on CNBC figured that the Green Mountain K-Cups were really about $50 a lb.

36 posted on 03/09/2012 2:54:45 PM PST by Ernest_at_the_Beach
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To: FrankR

Starbucks is an acquired taste....the Latte with artificial sweetener’s suits me pretty good....


37 posted on 03/09/2012 2:57:18 PM PST by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

Starsucks? Meh. I go to McD’s for a large iced sugar-free vanilla coffee, easy on the ice. Half the price, much better flavor.


38 posted on 03/09/2012 3:16:50 PM PST by Fast Moving Angel (Newt's not a perfect candidate but Jesus isn't running this year. - shoff)
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To: FreeAtlanta

Lots of good reviews and only 25 bucks at Amazon:

http://www.amazon.com/Aerobie-AeroPress-Coffee-Espresso-Maker/dp/B0047BIWSK

I’m not a big coffee drinker but I’ll bet it would make a great gift for someone who is.


39 posted on 03/09/2012 3:46:00 PM PST by Yardstick
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To: Sans-Culotte

http://www.starbucks.com/coffee/dark/decaf-caffe-verona


40 posted on 03/09/2012 3:55:13 PM PST by Excellence (9/11 was an act of faith.)
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To: Tanniker Smith

I gave up caffeine once for Lent. After about a week, I was getting dizzy spells - it sure is a drug. I survived, though, and really enjoyed a cup of coffee with a sausage omelette when it was all over.


41 posted on 03/09/2012 4:01:21 PM PST by P.O.E. (Pray for America)
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To: Ernest_at_the_Beach

Marked for later reading.


42 posted on 03/09/2012 4:04:22 PM PST by My hearts in London - Everett (Gingrich or bust!)
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To: Sans-Culotte

I grind my own beans too. I will have to try yours. I find I can mix darker beans in with the 8 oclock and have very tastey and strong brew. and I am a decaf drinker.


43 posted on 03/09/2012 4:08:54 PM PST by Chickensoup (In the 20th century 200 million people were killed by their own governments.)
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To: Jukeman
Starbucks coffee tastes like crap. Will never use a product by Starbucks even if it becomes the only coffee product or maker in the world. Bunch of queer bastards.

I think the coffee's pretty good. Can you expand a bit about the "queer bastards" you seem fixated on?

44 posted on 03/09/2012 4:09:19 PM PST by Doe Eyes
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To: martin_fierro

Wait at the door of a Starbucks and sell your card for a discount. You’ll find a buyer.

Take the money and run to Verve coffee roasters. Never look at Starbucks again.


45 posted on 03/09/2012 4:09:36 PM PST by hedgetrimmer
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To: FreeAtlanta

Great for traveling.


46 posted on 03/09/2012 4:10:18 PM PST by hedgetrimmer
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To: geege
"I love Starbucks also but unfortunately where I live there is nothing but Dunkin which tastes like hot water to me so I have espresso like coffee in am. and I’m good to go....

Oh, my. Someone isn't making Dunkin Donuts right. I personally have never liked Starbucks coffee, but not because it's strong---because it's bitter and burnt tasting. Two different things. My husband makes the coffee, and he brews up Dunkin that is so strong it can almost walk out the door on its own. Pure coffee heaven. :)

47 posted on 03/09/2012 5:05:02 PM PST by CatherineofAragon (I can haz Romney's defeat?)
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To: Neoliberalnot
"A few years back there was a blinded taste test on coffee—McDonalds won. A coffee for #1 dollar, and it ain’t bad."

I heard about that, and it made me want to try McDonald's coffee, which I did. But they make it so weak, you can't tell what it tastes like!

48 posted on 03/09/2012 5:06:49 PM PST by CatherineofAragon (I can haz Romney's defeat?)
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To: P.O.E.
If Lent hadn't happened during midwinter recess, I wouldn't have attempted it. I gave up caffeine in college once, back when I only drank tea, and mocked "decaf tea" as "why bother?". I was stumbling around for two days, but I remember waking up the third morning (maybe the fourth) feeling totally different.

I didn't get the same results the following year when I succumbed to decaf, because it isn't totally caffeine-free. Actually, this year I've had only one cup of decaf coffee and I woke up the following morning with such a headache the following morning. I wonder if actually was decaf.

49 posted on 03/09/2012 5:34:05 PM PST by Tanniker Smith (I didn't know she was a liberal when I married her.)
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To: Chickensoup
First you brew your own. Then you grind your own.The next step in your coffee addiction.
50 posted on 03/09/2012 6:50:56 PM PST by hedgetrimmer
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