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The Recession Has Changed How People Walk Through A Grocery Store
Business Insider ^ | March 13, 2012 | Gus Lubin

Posted on 03/14/2012 9:09:16 AM PDT by Altariel

Supermarkets are designed to promote impulse buying by leading shoppers through a maze of aisles.

But something incredible has happened since the recession. Shoppers are going only to select aisles. And this is killing store margins.

UBS cites research from Kantar Retail:

Consumers are not going down most aisles at the frequency they used to. Today, the more common way to shop is to only go down select aisles. 50% of consumers shop this way, which is a 6% increase since 2008. Consumers are highly focused on specific sales and specific coupons when shopping conventional supermarkets. This strongly suggests consumers are cherry picking grocery stores.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Miscellaneous
KEYWORDS: 2012; bhoeconomy; economy; finances; groceries; groceryshopping; money; recession
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1 posted on 03/14/2012 9:09:25 AM PDT by Altariel
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So, in tough times, people are more selective about their buying choices? Gee, what a revelation.


2 posted on 03/14/2012 9:10:43 AM PDT by Arkansas Toothpick
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So, in tough times, people are more selective about their buying choices? Gee, what a revelation.


3 posted on 03/14/2012 9:10:54 AM PDT by Arkansas Toothpick
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To: Altariel

I found I do that now. I don’t do it for financial reasons but because the stores have gotten so big that only a few aisles actually have anything I need to buy. Most contain crap I simply don’t ever want.


4 posted on 03/14/2012 9:11:25 AM PDT by CodeToad (I'm so right-wing if I lifted my left leg I'd go into a spin.)
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To: Arkansas Toothpick

Our local Kroger store is under going a complete make over and finding anything is more like a treasure hunt. Beer is where the bread used to be and bread is already in its second location in a month. Clerks in the store don’t even know where things are!


5 posted on 03/14/2012 9:13:51 AM PDT by grame (May you know more of the love of God Almighty this day!)
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To: CodeToad

I have done this for years. When I go into a store, any store, be it for food or clothes or a hammer......I go for what I need and get out. I don’t like shopping anyway so I stay out of the other stuff.


6 posted on 03/14/2012 9:14:26 AM PDT by RC2
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To: CodeToad

More people go in with a pretty specific shopping list in mind if not in hand, and don’t do a lot of shelf browsing.


7 posted on 03/14/2012 9:14:35 AM PDT by raccoonnookkeeper (I keep raccoons in a nook!)
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To: Altariel

We go around the edges of the store and get the used food. The stuff with the orange Manager Special sticker.

We hit the used bread, swing to the used veggies, grab the dented cans of veggies in back, grab the used milk, and then clean up on the used meat.

We grabbed about 20 cans of deodorant, usually $2.89, a buck apiece, used.

Save 1/3 to 1/2 buying used.


8 posted on 03/14/2012 9:15:09 AM PDT by lurk
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To: CodeToad
Most contain crap I simply don’t ever want.

"Mountains of crap" points to another problem. Some stores around here (I'm look at you, Kroger) have started putting more and more and more displays in the aisles and just leaving piles of boxes on pallets as a "display" in the middle of a wide aisle. It is getting tougher and tougher to shop, so I just skip aisles which don't have what's on my shopping list.

My term for the situation is K-Marty, from the original "just pile it up and customers will trip over it and buy it" store.

9 posted on 03/14/2012 9:16:58 AM PDT by KarlInOhio (You only have three billion heartbeats in a lifetime.How many does the government claim as its own?)
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To: grame

Smaller stores have done this for years. They change things around so you will look at other things and possibly purchase something that you really weren’t looking for.


10 posted on 03/14/2012 9:17:38 AM PDT by RC2
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To: Altariel

Go with a list. Eat before you go.

I remember a public service announcement on Armed Forces TV in Panama, a little cartoon of groceries bopping through the aisles of the Commissary singing, “Don’t shop when you’re hungry! No, no, no!”

I hate it that that still sticks with me...

Colonel, USAFR


11 posted on 03/14/2012 9:17:48 AM PDT by jagusafr ("Write in Palin and prepare for war...")
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To: KarlInOhio

I’ve accidentially knocked over some of those aisle obstacles. I just leave them scattered on the floor. They are annoying and a hazard. Kroger is the worst for it. They also have hanging advertising everywhere every few feet. It’s like shopping a flea market anymore. I go to Safeway now and they store near us is new, clean, and much better. They don’t have very many aisle obstacles and no haning ads.


12 posted on 03/14/2012 9:20:03 AM PDT by CodeToad (I'm so right-wing if I lifted my left leg I'd go into a spin.)
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To: lurk

We go around the edges of the store and get the used food. The stuff with the orange Manager Special sticker.

We hit the used bread, swing to the used veggies, grab the dented cans of veggies in back, grab the used milk, and then clean up on the used meat.

We grabbed about 20 cans of deodorant, usually $2.89, a buck apiece, used.

Save 1/3 to 1/2 buying used.


USED food? USED deodorant? I think you might mean “stale” or “distressed” - but USED?

Just a thought.


13 posted on 03/14/2012 9:20:23 AM PDT by freedomlover (Make sure you're in love - before you move in the heavy stuff)
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To: lurk

Usually stores are set up with what’s fresh and edible in the shape of a U..I’ve always shopped the U formation mainly because everything in between is mostly processed foods.


14 posted on 03/14/2012 9:20:29 AM PDT by hope
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To: Altariel

$5.16 for a jar of mayonnaise last week! Yep, it’s the change I was hoping for! :^( Every time I go to the grocery store I’m flabbergasted at the price increases.


15 posted on 03/14/2012 9:20:36 AM PDT by pepperdog (Why are Democrats Afraid of a Voter ID Law?)
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To: Arkansas Toothpick

Oh, just wait. On this morning’s radio news, they revealed how people are coping with the higher gas prices. Are you ready? They’re DRIVING LESS. I kid you not.


16 posted on 03/14/2012 9:22:08 AM PDT by Trust but Verify (I am Andrew Breitbart)
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To: Arkansas Toothpick

Oh, just wait. On this morning’s radio news, they revealed how people are coping with the higher gas prices. Are you ready? They’re DRIVING LESS. I kid you not.


17 posted on 03/14/2012 9:22:18 AM PDT by Trust but Verify (I am Andrew Breitbart)
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To: lurk

Forgot my smiley in prev post just in case you missed my kiddin” ;)


18 posted on 03/14/2012 9:22:35 AM PDT by freedomlover (Make sure you're in love - before you move in the heavy stuff)
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To: lurk

Good for you. We have the same sense of humor I see. Damn! I thought I was unique with that “used” bit. I could never call a loaf of bread “day old”. Was always “used bread”, or “used cake”. Anything on the “blowout” table was always “used stuff”.

Mrs. RQSR, and myself are the type that have specific purchases, and that’s what we go in, buy, and get out. Always have. Browsing the stores is NOT entertaining to us. Shopping for groceries is a job neither of us relish.


19 posted on 03/14/2012 9:22:39 AM PDT by rockinqsranch (Dems, Libs, Socialists, call 'em what you will, they ALL have fairies livin' in their trees.)
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To: Altariel
They are going out specific aisles BECAUSE they are all broke. They are much more careful, they make shopping lists, use coupons, and leave the children at home when possible. All aspects make it easier to get in and out with only what is needed.

They are also shopping ONLY sale items and stocking up when items are on loss leader status.

FACE IT, We are in a massive Depression caused by a Democrat housing bubble and perpetuated and sustained by Obama and his economic illiteracy.

There are 2 million FEWER workers than when Obama took office, yet more than five million net people should be in the work force. The real unemployment number if the labor force was the SAME as 2009 would be 11.3%. If the labor force added the additional five million new additions it would be close to 14%. THESE ARE U-3. U-6 is actually close to 25%. For men it is far worse than at ANY TIME since 1933.

If not for government welfare programs, there would be riots in the streets and possibly outright revolution.

20 posted on 03/14/2012 9:23:32 AM PDT by Jim from C-Town (The government is rarely benevolent, often malevolent and never benign!)
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To: Arkansas Toothpick

I now walk through with tears.


21 posted on 03/14/2012 9:25:35 AM PDT by angcat
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To: grame

HEB here in Houston is constantly moving things around. They’ve been doing this for a while. From week to week the bread may move from the middle of the store to the end.


22 posted on 03/14/2012 9:25:54 AM PDT by Terry Mross ( "It happened. And we let it happen. - Peter Griffin, Family Guy)
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To: jagusafr

Make a list and eat before you go will win every time.


23 posted on 03/14/2012 9:26:10 AM PDT by Trust but Verify (I am Andrew Breitbart)
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To: pepperdog

My husband won’t eat anything buy Hellman’s light mayo. It pains me to pay that much for it, but he makes 6 figures, so how can I refuse? We CAN afford it, but it just gags me to spend that much for it.


24 posted on 03/14/2012 9:28:05 AM PDT by Trust but Verify (I am Andrew Breitbart)
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To: Altariel

In other news, the sun rose in the East this morning.


25 posted on 03/14/2012 9:28:14 AM PDT by Cyber Liberty ("If the past sits in judgment on the present, the future will be lost." --Winston Churchill)
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To: Altariel

The easiest way to save money grocery shopping is to make sure you go AFTER you eat.


26 posted on 03/14/2012 9:29:14 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: rockinqsranch

I occasionally join the words “used” and “food” together in a phrase, but I usually put the word “dog” in-between and it describes what I shovel up in the back yard. ;-P


27 posted on 03/14/2012 9:31:20 AM PDT by DuncanWaring (The Lord uses the good ones; the bad ones use the Lord.)
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To: Altariel

Weirdest damn Recovery I’ve every seen!


28 posted on 03/14/2012 9:35:12 AM PDT by ClearCase_guy ("And the public gets what the public wants" -- The Jam)
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To: Jim from C-Town

“If not for government welfare programs, there would be riots in the streets and possibly outright revolution.”

I have an awful feeling that those are coming this Summer & Fall. Hope I’m wrong, but I’ve been stockpiling water/food/tp/ammo etc for a long time. Not, not a prepper; just wary of things under corrupt, criminal Obummer & Co.


29 posted on 03/14/2012 9:35:22 AM PDT by carriage_hill (I'll "vote for an orange juice can", over Barry Obummer and another 4yrs of Hell, anyday!)
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To: CodeToad
I do it too. Not so much for financial reasons but because I have changed my diet. I pass by the chips, soda, cookies, candy section, and most canned/processed stuff.

Lost almost 20 pounds in 4 months.

30 posted on 03/14/2012 9:35:56 AM PDT by GSWarrior
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To: freedomlover

uh........this thread has gotten so disgusting, I’ve got to move on. “Used Meat”; really?


31 posted on 03/14/2012 9:40:32 AM PDT by Rich21IE
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To: lurk

Did you say “Used food??” I am sorry, but there are some things I just can’t buy second-hand....


32 posted on 03/14/2012 9:42:16 AM PDT by Cyber Liberty ("If the past sits in judgment on the present, the future will be lost." --Winston Churchill)
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To: Trust but Verify
My husband won’t eat anything but Hellman’s light mayo.

I think that's OK.
Buy good quality food as long as you can afford it.
You don't save much by buying 'cheap' stuff, if you have to cut down, don't buy that product at all.

33 posted on 03/14/2012 9:42:56 AM PDT by BitWielder1 (Corporate Profits are better than Government Waste)
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To: RC2

Same here. I don’t shop; I buy. And I have no problem with leaving a store empty-handed if they don’t have what I’m looking for.


34 posted on 03/14/2012 9:45:05 AM PDT by ZirconEncrustedTweezers (Common sense isn't a blessing. It's a curse because you have to deal with those who don't have it.)
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To: Altariel
Cutting down on food and stealing Tide detergent.

This is only a preview of 0bamas future American utopia.

35 posted on 03/14/2012 9:46:03 AM PDT by BitWielder1 (Corporate Profits are better than Government Waste)
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To: lurk

What the hell is used food? Used food is a turd.


36 posted on 03/14/2012 9:47:15 AM PDT by goseminoles
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To: Altariel

37 posted on 03/14/2012 9:47:28 AM PDT by Altariel ("Curse your sudden but inevitable betrayal!")
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To: Altariel

It’s not new to me I’ve always shopped like this.I use a list and the only time I do go down other isles is to comparison shop.The more tie you are in the store the more likely you are to impulse buy which is where met people bust their budget.


38 posted on 03/14/2012 9:48:55 AM PDT by chris_bdba
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To: Altariel

It’s not new to me I’ve always shopped like this.I use a list and the only time I do go down other isles is to comparison shop.The more tie you are in the store the more likely you are to impulse buy which is where most people bust their budget.


39 posted on 03/14/2012 9:49:09 AM PDT by chris_bdba
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To: All

I am finding the stores are now limiting variety of brands and going to smaller and smaller sizes.

I am noticing more lists and there is one truth they are skipping.

who wants to waste time in a grocery store? grocery shopping is not a fun event. it is akin to cutting the grass or taking out the garbage. Also smaller families, singles in particular eat out more at about the same price if you factor in the absence of any clean up.


40 posted on 03/14/2012 9:49:36 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Altariel

THat’s the way my wife always shops. She plans our meals about 5-6 weeks ahead and buys for a month. Fill ins for milk etc are done when needed. SHe has a defined list and woe unto the poor husband who happens to be in sight when some ice cream “accidentally” falls into the cart.


41 posted on 03/14/2012 9:50:10 AM PDT by cyclotic (People who live within their means are increasingly being forced to pay for people who didn't.)
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To: Altariel

The higer fuel prices go, the more expensive food becomes. People that pay for their own food are cherry picking and not impulse buying.

Those who use taxpayers to buy their food don’t worry about it. Two cartloads at one time tells the tale. Eventually, even these leeches will notice the taxpayer funded free food card will run out sooner.

Then they will whine and get behind the marxists and scream for higher taxes on anybody but them, because they don’t pay any.


42 posted on 03/14/2012 9:53:00 AM PDT by dforest
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To: Altariel

Meat, potatos, salt and butter; the staples, are never in the same aisle so I always have to run the entire gauntlet.


43 posted on 03/14/2012 9:56:11 AM PDT by WinMod70
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To: goseminoles

i use the phrase used food all the time. it’s just priced down for quick sale because of the sell by date (or sell buy date). since i do most of the cooking and can walk to the grocery store i do a lot of same day or next day buying and cooking. i also have a large pantry for dry goods. if i don’t have a specific meal in mind i hit the used meat first and see what’s available and decide what to have with what looks good.
i tend to run the outside of KING SOOPERS instead of the middle isles unless i am looking for something specific. sometimes i have a new recipe in my hand. when they get the store finished it will be nice. thety did our store last year and, like road widening, it was annoying until they were finished.
i drive less too and plan trips a bit more UNLESS i need something for a model i am working on and it’s off to Colpar LHS (local hobby shop)


44 posted on 03/14/2012 9:57:49 AM PDT by bravo whiskey (If the little things really bother you, maybe it's because the big things are going well.)
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To: Trust but Verify; pepperdog

I quit buying Kraft, Best Foods, etc. years ago (unless it’s on sale cheap) and now buy the store brand. There is NO difference in the taste, especially in pasta salads and dressings where other flavorings take over. The Fred Meyer brand was $1.50 for years and now it’s gone up to $2.19, which is still a bargain compared to the name brands. Give it a try—trust me, you won’t notice a difference.


45 posted on 03/14/2012 9:59:49 AM PDT by dupree
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To: grame

I’ve noticed anytime they move things around (at my local stores.) the price increases, is that happening at Kroger’s?


46 posted on 03/14/2012 9:59:51 AM PDT by ConservativeChris (I feel like Marvin Boggs!)
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To: Altariel

$5.16 for a jar of mayonnaise last week! Yep, it’s the change I was hoping for! :^( Every time I go to the grocery store I’m flabbergasted at the price increases.


47 posted on 03/14/2012 10:00:55 AM PDT by pepperdog (Why are Democrats Afraid of a Voter ID Law?)
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To: CodeToad

I spoke to a Kroger manager about the cluttered aisles, and he said that it was a corporate decision. They had done studies and that when they put out lots of displays, people bought more on impulse. So the notion is they increase revenues from the same consumer base. I told him that if he was ever in one of those meetings, to tell them that a customer had asked “how much do you make when I start shopping at Walmart?” I’m about ready to start putting packs of chicken and fish in those wire displays that clog the aisles. One lady told me she knocks them over on purpose.


48 posted on 03/14/2012 10:03:48 AM PDT by jdub (A patriot must always be ready to defend his country against his government.)
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To: jagusafr

Those AFRTS public service ads were hilarious!

When I was deployed to Uzbekistan we received Armed Forces TV by satellite from Germany. The PSAs included:

How to impress the local restaurant staff by ordering in German.

Use extreme caution when granting general power of attorney to your best buddy (who in the PSA is gambling away all your assets)

The dancing heart candies with both suggestive and abstinence messages.

You can smoke Cuban cigars in Germany but you can’t bring them back.

Body language & gestures differ from one culture to another.

Photograph your high value possessions prior to shipment of household goods.

Don’t mess with the German Polizei. They are death when it comes to DUI and you will receive a field grade Article 15.

(Back to topic) In the grocery store or commissary, I go in with a list, and it’s loot & scoot.


49 posted on 03/14/2012 10:04:00 AM PDT by elcid1970 ("Deport all Muslims. Nuke Mecca now. Death to Islam means freedom for all mankind.")
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To: rockinqsranch

“Damn! I thought I was unique with that “used” bit.”

Well, I thought it was funny. But I’ve never been known for the orthodoxy of my sense of humor—so take it for what it’s worth.


50 posted on 03/14/2012 10:07:26 AM PDT by ModelBreaker
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