Skip to comments.Apple - Holiday - TV Ad - Misunderstood
Posted on 12/25/2013 8:59:59 AM PST by Excellence
Guaranteed to make you cry, but in a good way.
(Excerpt) Read more at youtube.com ...
I feel sorry for you.
How do you get through a day?
Incredibly presumptuous Newb. I drive a “White Forester” and would not make it in winter up to my home in the hills of western pa without it. Oh, I also use an iPhone. I am surprised that light is able to escape your presence.
Apple has buyers from every religion. It’s also the Jewish holiday, which more or less coincides with Christmas every year.
I see nothing wrong with the ad. They covered all their groups.
Personally, I would never buy a computer that is not an Apple.
To each his own, I suppose.
That’s really not the entire point. While I understand that Subaru is a great car, the stereotype is very liberal and environmentalist.
The most important point is that they say Happy Holidays and not Merry Christmas.
At the very least the commercial is secular and just adds to our culture’s abandonment of the true meaning of Christmas.
By the way, I have many Apple products and like what they produce, but there liberalism bothers me.
My oldest makes those every once in a while. Made one for us for Christmas this year. It looks like a super hero movie trailer, except it’s our family. Love it!
I am about as conservative as its possible to be and I drive a Subaru. Not because I’m a liberal environmentalist out to stop the Keystone Pipeline but because I did months of research on the best 4 wheel drive vehicle out there. I live in the hollers of TN and its a must-have in the winter months.
I am amused at times at the shocked looks I sometimes get from people who see my bumper sticker..”Less Government, More Freedom; More Government, Less Freedom”. Maybe not what many would expect to find on a Subaru.
Apple is no more or less progressive than Microsoft.
Please. You have it all wrong. It is LESBIANS that drive Subarus, not just liberals in general! Get your facts straight!
I drove around for a year and a half in the People's Republic of Massachusetts with this on the back window of my Subaru Forester spanning the 2004 election:
While my car didn't get vandalized, I did get flipped the bird by a little old lady with a gray bun...(actually, she was probably only in her fifties, but LOOKED a lot older)
The song in the ad says “Merry Christmas” twice.
Pretty bold, considering many of their customers are Jewish, atheist, Muslim, etc.
In marketing, the reality is less important than the perception.
When one hears Volvo, they think safety.
When one hears Subaru, they think liberalism and environmentalism.
Some Subaru ads even mention their commitment to environmentalism.
That Subaru was not randomly selected for that commercial, but placed there to send a message.
How many Christian families do you know that call today a holiday celebration?
I never did. I always just thought Japanese rice burner. My wife bought one because she wanted the all-time 4WD. It was a pretty damn good car, IMHO. Now she has a KIA, a Korean rice burner. But it's a really nice car too with lots of great features.
I don't see anything liberal or environmental about either.
The version here in The UK which was just on, showed ‘Merry Christmas from....’ in the snow at the beginning, and the closing title was ‘Merry Christmas.... Apple’
For a country accused of being anti-christian, the UK ad sounds more Christian than the one in the states.
When you hear Subaru, you think liberalism and environmentalism.
When I hear Subaru, I think durable, ultra-reliable, gets me to work in snow.
When you hear Apple, you think liberal promoter, computers for people who can’t understand technology, expensive and closed to independent development.
When I hear Apple, I think elegant, reliable, comprehensible, cost effective and efficient. And I say efficient because I am an IT professional whose skill set isn’t tied down to any one platform or technology. I think for myself, and chose the tools that suit the job best. Sometimes that tool may be Microsoft, when it comes to working a domain issue, and sometimes that tool may be an Apple product as I put together a tutorial sheet.
I don’t watch television except for one thing, and one thing only: NFL football. That is my last vice of the media. I don’t watch television, I don’t read papers or MSM magazines. I don’t view advertising as anything more than entertainment and and a commentary on current pop culture of which I am mercifully ignorant.
I don’t do Facebook. I don’t do Twitter. I am not a habitual cell phone talker or a texter, though I do use those technologies when they suit my needs.
I am not a consumer of advertising, and am not susceptible to it.
This ad being discussed that I saw while watching a football game was of interest to me, simply because the use of technology in the fashion is was being displayed is something I see as a corrosive part of technology. It is isolating and narrow in that sense. And I found it interesting that a company creating and promoting products that encourage those corrosive effects would try to be clever enough to attempt to turn that meme on its head, and largely succeed.
I am not a Luddite, and I tell people who I am educating about technology that there is a duality inherent in any technology. Technology can be used for good or ill, it can have positive and/or negative effects. When a kid isn’t interacting with people and learning social skills, that is bad. But if that same kid finds a video on YouTube that can explain covalent bonding in a way none of his teachers have been able to, that is good.
Advertising is largely pap that preys on the weak-minded, and if used for anything more than a cultural barometer or pure entertainment, is only going to have the effect of segregating common-sense from judgement.
But utilizing marketing to avoid a product is just as nonsensical as buying a product because of it. I buy a car not because of what I see on television, but because I have talked to people who have owned them, taken them out for test drives myself, compared them to their competition, drawn on my experience as a mechanic, and taken into account their business practices.
Making a choice on buying a product based on a commercial is silly.
And if that is true, the obverse of it must also be true (barring a moral or ideological reservation) that it is silly to NOT buy a product based on a commercial. Because barring a moral or ideological reservation, would you not buy a product because their ad did not describe a feature that is important? Of course not, you would research more to see if it was an oversight, or if the product did have what you were looking for.
If one decides not to patronize an advertised product based on someone pitching the product, the portrayal of culture that is counter to what you believe in (such as a commercial involving God vaporizing a competitor’s product for a perceived shortcoming) or whatever, that it the business of the person making the decision. It is all in what is important to you.
Case in point: I will not purchase any products from General Mills, due to their conscious, and OVERT courting of the homosexual community. I did not make this choice because I thought the leprechaun on Lucky Charms kind of “looked” like a homosexual. I never even thought of it. But the fact that they overtly used a product as a celebration of “diversity” and “inclusion” and advertised it in exactly that way, DOES make a huge difference to me. So I don’t patronize them. That is my choice.
If you hear Volvo and think Safety, you are most likely succumbing to advertising because that is exactly what they want you to hear. When I hear Volvo, I think performs well on safety tests, unattractive, overpriced, difficult to maintain, scarcity of parts, and expensive parts. Everything outweighs safety to me in that context. Sure, they may have done well on standardized safety tests, but there are other vehicles that probably perform just as well.
I was going to a football game, and met up with a large group of people to tailgate. One of the guys just likes to bust people's balls (because he likes it) and when I walked into the tent, I saw him with a large group of guys (who I didn't know, all younger in their twenties) there and we had the following exchange in front of this group of guys:
HIM: "Hey! I saw your car. Did you really buy a Subaru?"
ME: "Sure. Is there something wrong with that?"
HIM: "Yeah. It is a lesbian car. Why would you buy a lesbian car?"
ME: "What's wrong with that? I got no problems with a couple of hot lesbians! (turning to a group of the young guys) Do you guys see any problem with that?"
He had nothing to say, and all the young guys were shaking their heads side to side in the negative, that they didn't see any problem there...that was the end of that discussion!
(Note: This is just using a tool to turn the tables on him...this doesn't mean I endorse lesbians or anything like that!)
“I think durable, ultra-reliable, gets me to work in snow.”
I met a guy that worked on a logging crew. He turned in his big truck and got a Subaru to get to and from the main office because of those points, and the gas mileage.
But he said it took a LONG time for the guys to stop bringing in all of the liberal bumper stickers which they would leave by his locker!
There are two drawbacks for me, though: First, it isn’t American made, but when I bought it there was nothing of comparable capability, form and value. Secondly, it gets crappy gas mileage. Only about 26 or 27 at the absolute best driving long distance highway, and most of the time otherwise, 22-23 mpg.
I will be looking at a Ford next time, if they offer an AWD version that gets better gas mileage. If I was in the market for a sedan, I would definitely purchase a Fusion. I do like those.
What was misunderstood?
I want a diesel Subaru like is sold in Europe. I am driving a Golf turbodiesel in the meantime.
>”Sometimes a cigar is just a cigar”<
Said Bill Clinton to Monica Lewinsky...
See post 11.
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