Amazon Kindle. No question.
Same for me, Kindle. As a matter of fact this is being posted from a 3rd generation kindle keyboard.
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My wife loves her Nook. It was one of the best presents I got her, and reasonably priced.
Kindle PaperWhite has probably been my most used ‘tablet’ ever. The two biggest gripes I’ve had about it is having to constantly change the lighting (if I’m in a dark room, or a moderately lit one) and I missed the bezel page turning. Both of those are fixed in the new version, but wow, $199 price tag for with ads? I think I’ll suffer along with what I have.
Were I just now jumping into the market for one? I’d probably choose the Nook, even with B&N on the ropes. A real big advantage is pretty much being able to read almost any book in store for free, very helpful when you’re stuck trying to find something new to read.
The article linked doesn’t mention it, but of course the Kindle is also compatible with Adobe Editions, pretty much a requirement for reading eBooks from the library. And sort of surprised that little mention was made of their subscription book service at $10 a month, something that could be well worth it for a prolific reader.
Have to admit, however, that the one thing that is making me itch to pull the trigger on getting the new Kindle is the addition of the origami case; that’s probably the best case I’ve ever purchased for a tablet (my... err, my WIFE’s Kindle HDX has one, whereas I’m always propping up my paperwhite on the sugar packet holder on restaurant tables...)