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Netflix CEO: Broadcast TV Will Be Dead By 2030
Beat Beat ^ | 11/28/14 | Jack Smith IV

Posted on 11/28/2014 9:18:30 AM PST by Enlightened1

Nielsen Ratings are going to finally factor in Netflix traffic. Reed Hastings thinks it's too little, too late.

(Excerpt) Read more at betabeat.com ...


TOPICS: TV/Movies
KEYWORDS: broadcast; netflix; nielsen; trends; tv
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That's only 15 years from now.

Do you remember where you were 15 years ago?

I do and it certainlly was not that long ago.

Netflix Streamining (watch movies like youtube) for $8 a month is crushing everyone.

Ditto Amazon's prime account with the streaming.

1 posted on 11/28/2014 9:18:30 AM PST by Enlightened1
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To: Enlightened1

“If you checked Nielsen Ratings, you’d think that the only people watching TV were age 54 and older (and you’d be right), and that Millennials are a black hole of immeasurable Internet content consumption—that is, until Nielsen starts measuring Netflix traffic next month.

But what does Netflix CEO Reed Hastings think about Nielsen’s bold step forward? Meh. Earlier this week, in Mexico City, he said that it’s “not very relevant” either way, according to The Hollywood Reporter.

For Nielsen, this might look like modernization, but for those of us ready to enter 2015, it’s more like a move from the Mesozoic to the Paleozoic Era.

“It’s kind of like the horse, you know, the horse was good until we had the car,” Mr. Hastings said. “The age of broadcast TV will probably last until 2030.””


2 posted on 11/28/2014 9:19:36 AM PST by Enlightened1
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To: Enlightened1

PBS will still be broadcasting for several more decades after that.


3 posted on 11/28/2014 9:21:49 AM PST by Hillarys Gate Cult (Liberals make unrealistic demands on reality and reality doesn't oblige them.)
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To: Enlightened1

death to the networks..!

this is a wonderful Christmas present.

I hope all of them end up in grimy, tattered clothes, banging dented tin cups on the sidewalks of Detoit and Barstow.


4 posted on 11/28/2014 9:21:58 AM PST by gaijin
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To: Enlightened1
“If you checked Nielsen Ratings, you’d think that the only people watching TV were age 54 and older (and you’d be right), and that Millennials are a black hole of immeasurable Internet content consumption—that is, until Nielsen starts measuring Netflix traffic next month."

Should we start another Dinosaur Media Deathwatch pinglist?

5 posted on 11/28/2014 9:25:50 AM PST by Alex Murphy ("the defacto Leader of the FR Calvinist Protestant Brigades")
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To: Enlightened1

Cable will go the way of the dodo once more channels allow direct streaming of their feeds. It will be more profitable for them to do so.


6 posted on 11/28/2014 9:25:55 AM PST by Thunder90 (All posts soley represent my own opinion.)
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To: Enlightened1

Its already dead in this household.


7 posted on 11/28/2014 9:27:25 AM PST by Rebelbase
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To: Enlightened1

I’m over 54 and I haven’t watched network tv in years. I watch what I want when I want on my ipad or computer. If I actually want to watch it on the tv I have digital a/v adapters to plug them in to the tv to mirror what is running on them.
Hubby who is 3 yrs older than me is still glued to the tv set and doesn’t understand why I don’t care when he tells me _____ is on tonight. lol


8 posted on 11/28/2014 9:28:09 AM PST by sheana
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To: Enlightened1

They did this to themselves. Force fed left-wing, homosexual, and promiscuous storylines over and over again. Democrat plots, such as “Madam Secretary” designed solely for the purpose of Hillary propaganda.

Who, in their right mind, wants to watch this crap?

As soon as there was a choice everyone abandoned the DNC networks. Remember when CNN was THE cable news authority? Then they went all in for Clinton and the Democrats and FOXNews exploded.

See a pattern here?


9 posted on 11/28/2014 9:29:21 AM PST by Obadiah (I'm supporting Martha Coakley for the Democratic nomination in 2016.)
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To: sheana

Watched a great old Bob Hope classic move last night on YouTube. Who needs these stinkin’ left-wing propaganda networks?


10 posted on 11/28/2014 9:31:31 AM PST by Obadiah (I'm supporting Martha Coakley for the Democratic nomination in 2016.)
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To: Enlightened1

The only saving feature of TV per se was live coverage. Then Ferguson exploded this week, and the only live coverage I could easily find was the NBC app on Apple TV.


11 posted on 11/28/2014 9:31:35 AM PST by ctdonath2 (You know what, just do it.)
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To: Enlightened1

I’m starting to move away from cable. Bought myself a tablet last weekend. Just have to get everything hooked up.

I had a cable bundle costing me almost $200 a month. Got rid of the Internet and phone, but still am paying $90 plus a month. Once I get the tablet set up, I might keep a couple of local channels just for local news. If they stream their news, I might not even keep those channels either.


12 posted on 11/28/2014 9:31:59 AM PST by fatnotlazy
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To: Hillarys Gate Cult
PBS will still be broadcasting for several more decades after that.

If PBS was down to one 90 year old hippie watching two shows a week they'd still be in every market - and ripping off taxpayers for billions

Liberal elite parasites forcing Americans to support them.

13 posted on 11/28/2014 9:32:15 AM PST by GOPJ (Stephanopoulos is a snake in the grass and a dem operative. Wilson should never have trusted him.)
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To: Rebelbase

Proudly cable free since 2006.


14 posted on 11/28/2014 9:32:29 AM PST by americas.best.days... ( I think we can now say that they are behind us.)
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To: Enlightened1

I’m not a hi-tech person, but broadcast TV has been obsolete to me for years. They’ll always have low-information clients that want someone to digest current events for them and provide bread & circuses, but many people simply have more valuable ways to spend their time.


15 posted on 11/28/2014 9:35:39 AM PST by kearnyirish2 (Affirmative action is economic warfare against white males (and therefore white families).)
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To: Enlightened1

Hoping it comes sooner than that. Between Netflix, a Roku box, MLB.TV and NHL Gamecenter Live, I have had no need for cable for years. And even with the two sports subscriptions and Netflix, it all averages out to about $33 per month. Still a hell of a lot less than cable.


16 posted on 11/28/2014 9:36:20 AM PST by richmwill
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To: Enlightened1

My wife and I don’t have any TV because the signal is not available where we live. We do have both Netflix and Amazon Prime streaming. Once a month we travel on business and stay several nights at a condo that has TV and so we usually flip it on to see what’s on. I can’t stand to watch it because of the constant harangue of advertising. We don’t miss it at all except maybe TCM.


17 posted on 11/28/2014 9:39:27 AM PST by Justice
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To: Enlightened1

I’ve been divorced from broadcast tv of over four years, that’s when I started with Netflix, it seems NF is preparing for the death of Broadcast by producing their own shows.

What I like is no commercials, also you can pick and choose what you want according to your own preferences, now the shows they produce are mostly adult oriented but they are branching out to family oriented shows, and their is already lots of stuff for kids, but parents still need to be engaged choosing what their kids watch, no electronic device is an acceptable baby sitter.


18 posted on 11/28/2014 9:40:53 AM PST by PoloSec ( Believe the Gospel: how that Christ died for our sins, was buried and rose again)
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To: Enlightened1

Networks have been trying to figure out a model for generating revenue via Internet for a while now. Many different methods have been tried.

Currently, CBS is starting to offer next-day and previous (including classics) episodes for the low monthly cost of $5.99. [What does that do to the Full Episodes website and to cable On Demand?]

Hulu and Crackle (and probably others) have tried to insert commercials into their streams. The problem I find with that has been for the stream to quit after a series of commercials. And there is no way to restart it at the point of the disruption and I don’t care to sit through a restart from the beginning. I haven’t watched either in several years.

Netflix is still a success story. They even have original series now. Those series have short seasons, but when a new season starts, all episodes are available at the same time.

Several decades ago, a TV series or special could get 25 million viewers or more. Now, they are lucky to get 8 or 10 million. Many of the current ‘hits’ manage only around 5-6 million. But, many of those networks have a dozen cable channels, so they are getting revenue from those additional channels.


19 posted on 11/28/2014 9:42:11 AM PST by TomGuy ( n)
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To: Enlightened1
That's only 15 years from now.
Fifteen long years is how I would put it.
Always provided that talk radio can increase penetration of the younger age group.

20 posted on 11/28/2014 9:49:25 AM PST by conservatism_IS_compassion ("Liberalism” is a conspiracy against the public by wire-service journalism.)
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