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Weekend box office: 'Fifty Shades' punished with 73% drop in ticket sales
LA Biz ^ | 2/23/15 | Annlee Ellingson

Posted on 02/28/2015 8:55:59 PM PST by bigtoona

Melanie Griffith wasn't the only moviegoer who failed to check out "Fifty Shades of Grey" this weekend. Dakota Johnson's mom admitted in an awkward red-carpet interview at the Oscars that she hadn't seen her daughter's film. Plenty saw it over Valentine's Day, as the kinky romance grossed a record $93 million for the four-day Presidents Day frame. But the Universal release plunged 73 percent in its second weekend to an estimated $23.2 million.

The fall-off wasn't unexpected for the femme-friendly drama, what with its unpopularity among critics (25 percent on Rotten Tomatoes) and ticket holders (a C+ grade from CinemaScore) alike. And it still tied up enough ticket sales to secure the top spot for the second weekend in a row.

Meanwhile, "Fifty Shades," which cost $40 million to make, is whipping up big business overseas, adding $280.5 million from 58 foreign markets for more than $400 million worldwide. Johnson will make out fine, even if her mom never does see it.

"Kingsman: The Secret Service" was runner-up again, dropping 52 percent in its follow-up frame to an estimated $17.5 million, followed by "The SpongeBob Movie: Sponge out of Water" with $15.5 million.

Rounding out the top five were newcomers "McFarland, USA" and "The DUFF" with better-than-expected debuts of around $11 million each. Based on a true story, the Walt Disney Co.'s sports drama starring Kevin Costner appealed to men and women in equal measure, skewing older with 60 percent of ticket holders over age 25. And Lionsgate's teen comedy drew mostly young women, with 75 percent of its moviegoers female and 68 percent under age 25. Both were well-liked by their audiences, earning an A and A- from CinemaScore, respectively.


TOPICS: Music/Entertainment; TV/Movies
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To: bigtoona

At times like this I am soooo happy that my wife doesn’t like chickflicks very much. I’m never forced to go to this crap.


21 posted on 02/28/2015 10:17:40 PM PST by Seruzawa (All those memories will be lost,in time, like tears in rain.)
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To: bigtoona
Oh, what a pity! A POS movie about a British lesbian's S&M fantasies goes down in flames over movie ticket sales? Boo hoo. I guess I'll have to do something important now...like organizing my sock drawer.
22 posted on 02/28/2015 10:23:50 PM PST by MasterGunner01
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To: cherry
oh, I know, you're "conservative" and you're a "patriot" and undoubtedly a "Christian"....oh, and I should throw in that you're a "family" man...

You're handing out judgments far above your paygrade.

23 posted on 02/28/2015 10:24:16 PM PST by A_perfect_lady
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To: bigtoona

Wait, There’s a SpongeBob Movie??!!???

Woo Hoo!

:^D

Love, O2


24 posted on 02/28/2015 10:38:28 PM PST by omegatoo (You know you'll get your money's worth...become a monthly donor!)
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To: jobim

Say what? I’m confused!


25 posted on 02/28/2015 10:39:00 PM PST by billys kid (My beloved is mine and I am thine...)
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To: bigtoona

Why would anyone want to watch their daughter in porn?


26 posted on 02/28/2015 10:47:46 PM PST by GeronL
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To: cherry

bump!


27 posted on 02/28/2015 10:50:25 PM PST by GeronL
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To: A_perfect_lady

so terrible that some people have standards


28 posted on 02/28/2015 10:52:33 PM PST by GeronL
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To: Drew68

As they say in the industry—Its got no legs—It will be on DVD in a few weeks. Ever remember that Swedish film “I am Curious, Yellow?” Another sex driven flash in the pan. A mistake from the get go.


29 posted on 02/28/2015 11:48:20 PM PST by Forward the Light Brigade (Into the Jaws of H*ll Onward! Ride to the sound of the guns!)
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To: GeronL
so terrible that some people have standards

Indeed, but there's ways to object w/o being offensive...or pointing out how ridiculous it is.

30 posted on 03/01/2015 12:00:29 AM PST by OneWingedShark (Q: Why am I here? A: To do Justly, to love mercy, and to walk humbly with my God.)
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To: cherry

‘__________like animals itching their behinds__________.’

If I may, might you have meant ‘scratching’ - - ?


31 posted on 03/01/2015 12:01:53 AM PST by USARightSide (S U P P O R T I N G OUR T R O O P S)
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To: ClearCase_guy

When you look at the simplicity of the story....it’s basically a eight-line story that someone flipped to 300-odd pages. As bad as Howard the Duck was written....I’d consider it a better movie script than Fifty Shades.


32 posted on 03/01/2015 12:17:22 AM PST by pepsionice
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To: bigtoona

I was pretty sure this was how it was going to play out also. It was just too creepy to appeal to mainstream America - we aren’t quite that far gone yet. Overseas perhaps they are crazy enough.

I thought, all the kinks will jump up to see it and drive it the first week, but it’s probably not a very good movie (how can it be?) and it will drop off.

I saw one write-up where they were gloating that it passed “The Passion”. I thought, “You wish”.


33 posted on 03/01/2015 12:45:36 AM PST by I still care (I miss my friends, bagels, and the NYC skyline - but not the taxes. I love the South.)
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To: LukeL
God is Great...Beer is good and people are crazy....

https://www.youtube.com/watch?v=PKpQRjj_WbU

34 posted on 03/01/2015 2:35:51 AM PST by spokeshave (He has erected a multitude of New Offices, and sent hither swarms of Officers to harass our people,)
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To: BenLurkin

Yeah....I guess the movie shot its w@d.


35 posted on 03/01/2015 2:59:05 AM PST by Gaffer
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To: GeronL

Anyone seen comments from Dakota’s father - Don “Miami Vice” Johnson?


36 posted on 03/01/2015 3:03:27 AM PST by newfreep ("Evil succeeds when good men do nothting" - Edmund Burke)
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To: bigtoona

37 posted on 03/01/2015 4:22:57 AM PST by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: ClearCase_guy

Dave Barry wrote a very funny article about this book. I can not post a link to it from my Kindle. His humor is always a delight to read. He basically said that if this guy lived in a trailer park or some place like that, he would just be a run of the mill pervert. However, because Mr Gray was a billionaire is was Ok.


38 posted on 03/01/2015 4:55:12 AM PST by woodbutcher1963
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To: Deagle

The box office is ALWAYS right.


39 posted on 03/01/2015 4:59:09 AM PST by Vermont Lt (When you are inclined to to buy storage boxes, but contractor bags instead.)
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To: woodbutcher1963

Yup! I knew I had heard that comment, but I had forgotten that it came from Dave Barry. He’s a wit.


40 posted on 03/01/2015 4:59:17 AM PST by ClearCase_guy (The dog days are over /The dog days are done/Can you hear the horses? /'Cause here they come)
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