Posted on 04/29/2015 10:08:07 PM PDT by Steelfish
The Truth About Adverts: Selling the White Woman™ Artist Hank Willis Thomas’s latest show in New York strips the copy from advertisements to expose what the images are actually selling – a very white, highly controlled ideal of femininity woman on giant ice cube The Refreshest, Part II, 1990/2015
Arwa Mahdawi 29 April 2015
Hank Willis Thomas’s work examines the ways in which advertising has fabricated notions of gender and race, and then convinced us all to buy into them. “I always talk about racism as the most successful advertising campaign of all time,” Thomas says. His work serves as a sort of counter-campaign; one that aims to muddy the myths we’ve been marketed. “I want to complicate the way that I’m seen and the way that I look at other people.”
His latest exhibition is Unbranded: A Century of White Women, 1915-2015, in New York. It follows Unbranded: Reflections in Black by Corporate America, 1968-2000, his 2007 exhibition that surveyed the branding of blackness. A Century of White Women examines how advertising has helped construct gender ideals over the last 100 years. If racism is the most successful advertising campaign of all time, then sexism, as the work illustrates, isn’t far behind.
(Excerpt) Read more at theguardian.com ...
When was the last time she/he went out in public with a non-white wig on?
Is it just me, or does everyone have trouble understanding what the heck these Liberals are trying to say?
With Liberals, the real message is usually in what is left unsaid. Who benefits the most and why?
Beats me.
Almost every commercial I see features a black woman/man or an inter-racial couple, of late.
I assume ad men are not targeting pasty hillbillies, over much.
Lookie here
To disdain its images is to disdain yourself.
Actual local sign that *should* have directed them back the interstate.
I LMAO when I saw it.
Don’t you be pickin’ on Earnest, now.
Doing OK for 49.
Ernest was one of my favorites and he left this vale of tears much too soon. I had a coworker who looked like his twin. This amused the rest of us more than it did him.
I found him...attractive.
;D
Advertising follows the money. It’s just that simple. If yellow polka dotted purple skinned people had tons of discretionary income, that’s where the advertising would be aimed.
I’m not sure I’d want to buy one.
Not unless she is loyal, and eager to please.
I don’t suppose it could have anything to do with
the fact that there are 5 times more “white” women?
Naaaah.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.