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Apple’s Ad Blockers Rile Publishers
The Wall Street Journal ^ | Aug. 30, 2015 6:47 p.m. ET | By DAISUKE WAKABAYASHI and JACK MARSHALL

Posted on 08/30/2015 10:17:08 PM PDT by Swordmaker

New iOS lets users halt ads on mobile devices, posing a challenge to publishers and Google

Apple Inc.’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors.

The next version of Apple’s mobile-operating system, due out as early as next month, will let users install apps that prevent ads from appearing in its Safari browser.

Putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users threatens to disrupt the $70 billion annual mobile-marketing business, where many publishers and tech firms hope to generate far more revenue from a growing mobile audience. If fewer users see ads, publishers—and other players such as ad networks—will reap less revenue.

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: applepinglist
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To: Dallas59

This new windows 10 version reminds me of this issue and there seems to be NO way to stop these auto-playing videos and popup ads.Unforttunately there are no Apps designed to work with windows 10 yet.So it’s torture to visit some of these websites,Especially the “Blaze”.That site is popup video central.At least it seems that way.


21 posted on 08/31/2015 4:33:27 AM PDT by puppypusher ( The World is going to the dogs.)
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To: Scutter
Breitbart is a site that provides a lot of good info but I never go there. The ads are way over done.
22 posted on 08/31/2015 4:43:18 AM PDT by Radix ("..Democrats are holding a meeting today to decide whether to overturn the results of the election.")
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To: Swordmaker

I no longer visit the Blaze and Breitbart because they are so thick with ads. If folks don’t reduce their use they won’t reduce their spam.
Ad blockers are good but the websites themselves need to be user friendly or they will lose viewers.


23 posted on 08/31/2015 4:43:43 AM PDT by outofsalt ( If history teaches us anything it's that history rarely teaches us anything.)
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To: Mike Darancette

Ain’t that the truth. Try to read the daily caller on a phone or an ipad. It’s impossible.


24 posted on 08/31/2015 4:59:52 AM PDT by major-pelham
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To: major-pelham

Some sites (like L.com) are still rife with rogue redirect ads that open the App Store - inevitably, to push a game purchase.

The sites claim they are unable to identify or deal with the problem but that is a load of ****, considering that they could remove and then reinstate ads one at a time to test/identify.


25 posted on 08/31/2015 5:16:26 AM PDT by relictele (Principiis obsta & Finem respice - Resist The Beginnings & Consider The Ends)
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To: donozark

There is something on Gannett that you can’t live without ?


26 posted on 08/31/2015 5:29:35 AM PDT by UB355 (Slower traffic keep right)
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To: outofsalt

Ditto. I follow Joe the Plumber on Facebook, but I never, ever click on his stories for the same reason.


27 posted on 08/31/2015 6:05:17 AM PDT by Big Giant Head
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To: puppypusher

Did you try the Edge browser, the new browser for Windows 10?

I just used it to go to TheBlaze.com and I got no popups, music/video playing, or any other issue. It loaded straight away and very fast.

Then I opened Internet Explorer 11 on the same Windows 10 computer and loaded TheBlaze.com... And it took forever to load, with all the crap pouring in. As you say, the experience is hideous!

I do believe that the Edge browser prevents all that stuff.

Now, whether the code crackers/hackers figure out a way—as time goes on—to hose this up....


28 posted on 08/31/2015 6:56:17 AM PDT by Alas Babylon! (As we say in the Air Force, "You know you're over the target when you start getting flak!")
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To: UB355

Local


29 posted on 08/31/2015 8:33:14 AM PDT by donozark (We grow too soon old and too late smart...)
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To: Swordmaker

There are websites with so many ads and trackers that it takes a long time for the page to load before you can start reading the contents. As soon as you start to scroll it starts again. My phone screen is of course not as big as my desktop screen so any ads in the way of the content are not wanted.

Briebart sites has an annoying popup for the republican candidates that appears every time you click on any part of the page. See example here: http://www.breitbart.com/big-hollywood/

If ad companies would stop with the winking blinking ads and trackers and popups then ad blockers would not be needed.


30 posted on 08/31/2015 12:38:48 PM PDT by minnesota_bound
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To: Radix
Breitbart is a site that provides a lot of good info but I never go there. The ads are way over done.
I agree 100%. If this site was what it used to be, I'd never go there. However, I feel like I need to go to Brietbart to see stuff in a timely fashion. It sometimes takes 24 or 48 hours before it makes it over here...
31 posted on 08/31/2015 6:09:10 PM PDT by Scutter
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To: puppypusher

Never go there..not after I fought WW3 with them over their ads and pop ups.


32 posted on 08/31/2015 10:14:28 PM PDT by Dallas59 (Only a fool stumbles on things behind him.)
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To: Dallas59

Ads that pile on in front of the content I am trying to see, especially video ads... all on MY dime (if on cellular data) - it’s like receiving telemarketing calls on your cell phone (assuming you still pay-as-you-go). It is wrong. I shouldn’t have to pay to receive advertising.


33 posted on 09/06/2015 2:17:15 PM PDT by TheBattman (Isn't the lesser evil... still evil?)
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