Posted on 05/06/2016 6:31:27 AM PDT by JoeProBono
Well, I know that was being floated but did posters with her mug ever show up in the stores?
In Northern California, I prefer ToGo's sandwiches but Subway does stay open late.
Awsome!
Jared. He isn’t so special anymore.
No problem with Subway - good food at reasonable prices. I like their tuna sub piled high with veggies on 9 grain bread
I remember seeing news/press release pictures of her at a Subway (or at Subways); I think they had "Let's Move" blurbs posted in the franchises, I can't recall if they had anything akin to a lifesize cardboard MO glaring at the customers. I do remember - and did find - this:
For Immediate Release
SUBWAY® RESTAURANTS ANSWERS FIRST LADY MICHELLE OBAMA’S CALL TO MARKET HEALTHIER CHOICES TO KIDS
The chain commits to its largest marketing effort to date to get kids to pile on the veggies; announces the standards it commits to meet in all marketing to kids and in children’s meals.
Milford, CT (January 23, 2014)—First Lady Michelle Obama today announced that SUBWAY® restaurants joined the Partnership for a Healthier America (PHA) in a three-year commitment to promote healthier choices to kids, including launching its largest kid-targeted marketing effort to date. As part of its commitment, the SUBWAY® restaurant chain will launch a series of new and fun campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its already-nutritious children’s menu offerings.
“I’m excited about these initiatives not just as a First Lady, but also as a mom,” said First Lady Michelle Obama. “Subway’s kids’ menu makes life easier for parents, because they know that no matter what their kids order, it’s going to be a healthy choice.”
The commitment follows the first-ever White House convening on food marketing to children this fall, during which Mrs. Obama called on the private sector to leverage the power of marketing to promote healthier products and decrease the marketing of unhealthy products to kids.
The SUBWAY® restaurant chain is the first and only quick service chain to join PHA, which works with the private sector and Mrs. Obama – PHA’s honorary chair – to broker meaningful commitments to help end the childhood obesity epidemic.
As part of its commitment, the SUBWAY® restaurant chain will only offer items on its kids menu that meet strong nutritional guidelines informed by federal standards for the national school lunch program, including offering apples as a side and low-fat or non-fat milk or water as a default beverage. Additionally, the chain will deliver $41 million in media value in the next three years to market healthier options to children and families, with a specific focus on increasing consumption of fruits and vegetables. This is the brand’s largest kid-focused marketing campaign to date, and includes general marketing, in-store merchandising, television, social and digital media and public relations. Training materials will teach Sandwich Artists to encourage kids to choose apples, and in-store merchandising and marketing will focus on these healthy options.
“SUBWAY® restaurant’s commitment today builds on the brand’s already strong track record of offering healthier choices to kids, for which it has been lauded by families and health advocates alike,” said PHA Board Chair James R. Gavin, III, MD, PhD. “The new and significant investment it is making today will not only help make fruits and vegetables fun for kids, it will also offer busy moms and dads easy, healthy choices for their families when they’re on the go.”
“Ending childhood obesity is a cause that has been near and dear to SUBWAY® since we introduced the Fresh Fit for Kids Meals in 2007,” said Suzanne Greco, vice president of R&D and Operations for the SUBWAY® brand. “With this partnership with PHA, we will now reach millions of kids as part of a healthier eating education campaign, making it our largest outreach campaign to date. From a sign on each restaurant’s door that says ‘Playtime Powered by Veggies’ to a video collaboration with Disney’s The Muppets, we will build upon our ongoing efforts to create even better choices for families. We hold ourselves to the highest standards in the industry when it comes to speaking to children and their families. Now we are letting everyone else know what that standard is.”
And so on…
The first time niteowl77 and I dined out after Michelle Obama revealed that she was an expert on everyone's sodium chloride intake, I felt compelled to put more than the usual amount of NaCl on our french fries. I may have simultaneously made a brusque remark about where MO could inventory her dietetic wisdom, and if so, I was probably quite specific.
Mr. niteowl77
Nor have I.
For me it was they went in with Michelle Obama for something. I read on line at one of the news sites: Subway and michelle Obama team up [or words to that effect] to ______ [I can’t recall the exact task]. But once I read the words, “Subway, Michelle Obama and team up, that was it for me. haven’t been back, haven’t knowingly eaten a Subway sandwich, nor do I plan to in the future. As far as I am concerned, they can close all the stores.
Same. I am not a sandwich person.
Subway is cheap, fast, customizable and edible. I occasionally get the Spicy Italian on their Italian herb & cheese bread, take it home cold, put more cheese on it and bake it myself in a real oven. Tastes pretty good like that. Sandwiches toasted in a convection oven just don’t taste right to me.
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