They don’t get it. McDonald’s used to have good food — hot, tasty, burgers and the fries were out of this world for a low price. Now the meat is gray and flavorless, the rolls are styrofoam, the fries are politically correct, tasteless something, and a meal costs close to $10. People react with their wallets.
Keep your stores incredibly clean, simplify your menu(it’s unreadable) and have people who smile and take an interest in helping customers.
They are not in the transaction business, they are in a relationship business and should treat each customer as a guest of their house and show them a good time in the buying experience.
1. People don't visit your restaurants because they forgot to make a reservation at Ruth's Chris, or because they are craving an arugula and goat cheese salad. They come to you because they want to feed the screaming rug rats in the back seat, and get a little change back from a twenty.
2. Your company made Ray Kroc and a lot of franchisees quite wealthy with a menu whose items could be counted on the fingers of two hands.
Sincerely, and knowing that you'll throw this memo in the electronic trash,
Eric
Copy the menu and execution from Whattaburger.
Im luvin’ It !!
I’ll go back when they stop pushing cnn down our throats!
Get rid of everything except the mcdouble, the fish, the coffee, and the fries. Add coke products if you must have softdrinks.
When given a choice between quality and cost - chose quality. Their food sucks, restaurant dirty and staff poor.
How about getting rid of the microwave ovens used to re-heat burgers and chicken and use a grill like it’s supposed to be used?
Their food literally tastes like card board. *yuck*