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Amy Schumer's 'I Feel Pretty:' Box Office Tracking to Open Behind 'Trainwreck,' 'Snatched'
Hollywood Reporter ^ | by Pamela McClintock | 6:15 AM PDT 4/17/2018

Posted on 04/17/2018 1:26:33 PM PDT by ethom

Amy Schumer's 'I Feel Pretty' Tracking to Open Behind 'Trainwreck,' 'Snatched'

The film is rated PG-13, compared with an R for Schumer's previous two feature comedies.

Will Amy Schumer get the last laugh and prove Hollywood tracking services wrong?

Schumer's new movie, I Feel Pretty, won't match the openings of her past two big-screen comedies, Trainwreck and Snatched, when it hits theaters this weekend, according to those with access to the surveys.

Forecasts show I Feel Pretty — about a woman who thinks she looks like a supermodel after she bumps her head during a spinning mishap — debuting in the $13 million-$15 million range domestically. The film is from STX Entertainment, home of the Bad Moms series.

In May 2017, Snatched, a two-hander starring Schumer opposite Goldie Hawn, opened to $19.5 million in North America. The film burned out quickly, grossing $45.9 million domestically and $60.8 million globally.

Snatched was Schumer's first feature film since Trainwreck, which launched to $30.1 million in summer 2015. Trainwreck, a water-cooler sensation that propelled Schumer to stardom, went on to earn $110.2 million in North America and $140.8 million globally. Judd Apatow directed the raunchy comedy from a script by Schumer.

Both Trainwreck (Universal) and Snatched (20th Century Fox) were rated R, while I Feel Pretty sports a friendlier PG-13 rating in hopes of enticing younger teen girls in addition to older women.

Schumer can be a polarizing figure because of her brash sense of humor. And some on social media have taken umbrage with the fact that her character in the new film is anything but fat or ugly, regardless of how she feels about herself before falling off of a cycle and hurting her noggin.

STX says the overall reaction to the first trailer was so strong that it moved up the film's release from summer to now.

And those with access to tracking say that unaided awareness is one just point behind Snatched and three points behind Trainwreck, meaning I Feel Pretty could overperform. In terms of definite interest, another key metric, I Feel Pretty is one point ahead of Trainwreck and two points behind Snatched.


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1 posted on 04/17/2018 1:26:33 PM PDT by ethom
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To: ethom
Amy Schumer's 'I Feel Pretty'

Amy Schumer? Pretty?

Bharf!

2 posted on 04/17/2018 1:27:37 PM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: ethom

Act is tired and stale. Sure it will do okay, relatively low budget to make.


3 posted on 04/17/2018 1:28:25 PM PDT by HamiltonJay
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To: ethom
Schumer is as funny as an aneurysm. But, Hollywood loves her because she's a big Leftist, so that make one movie after another with her.

Which Leftist is funding this dreck?

4 posted on 04/17/2018 1:29:19 PM PDT by Dr. Thorne
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To: ethom

What’s a real turnoff is seeing her influence on JLaw. Ugh, those two together have to form a scary third personality.


5 posted on 04/17/2018 1:31:48 PM PDT by avenir ("But as for you, teach what accords with sound doctrine."--Paul to Titus)
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To: ethom

I saw the trailer for this movie..just when you thought they could not make a bigger piece of crap they come up with this..I think taking cyanide pills is more appealing


6 posted on 04/17/2018 1:32:00 PM PDT by Sarah Barracuda
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To: HamiltonJay

shes just not that funny anymore..used up all of her good material a few movies ago


7 posted on 04/17/2018 1:32:29 PM PDT by ethom
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To: ethom

A different spin on “Shallow Hal”


8 posted on 04/17/2018 1:34:12 PM PDT by shotgun
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To: Sarah Barracuda
is anyone really clamoring to see this? even with a pg 13 rating...


9 posted on 04/17/2018 1:34:36 PM PDT by ethom
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To: ethom

10 posted on 04/17/2018 1:35:45 PM PDT by gaijin
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To: ethom
shes just not that funny anymore..used up all of her good material a few movies ago

And considering she is a joke thief, it probably wasn't even her material in the first place!

11 posted on 04/17/2018 1:36:13 PM PDT by Captainpaintball
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To: Sarah Barracuda

She gets screen theater slots because she’s a leftard and trashes conservatives and Trump every time she gets a shot. I wont even download this garbage even if it’s offered on the torrents..


12 posted on 04/17/2018 1:36:23 PM PDT by max americana (Fired libtard employees 9 consecutive times at every election since 08'. I hope all liberals die.)
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To: gaijin

Looks like a fat guy in the midst of a sex change.


13 posted on 04/17/2018 1:38:36 PM PDT by caww
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To: ethom

“I Feel Pretty — about a woman who thinks she looks like a supermodel after she bumps her head during a spinning mishap...”

So she ripped off the Farrelly brothers’ “Shallow Hal”, but reversed it and made the hero a woman who becomes MORE narcissistic. Yeah that’s going to work. NOT.


14 posted on 04/17/2018 1:38:47 PM PDT by Boogieman
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To: Dr. Thorne
Amy gets permanent kudos for this ...

"I used to date Arab guys, but
now I'm into consensual sex."

15 posted on 04/17/2018 1:39:43 PM PDT by sparklite2 (See more at Sparklite Times)
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To: Captainpaintball

maybe after this one tanks Hollywood will figure out she’s not a movie star...


16 posted on 04/17/2018 1:40:02 PM PDT by ethom
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To: gaijin

She’s overweight, and that particular bikini is extremely unflattering to her.


17 posted on 04/17/2018 1:40:59 PM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: ethom

“I feel pretty.”

She must have bumped her noggin pretty hard.


18 posted on 04/17/2018 1:41:10 PM PDT by Cicero (Marcus Tullius)
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To: avenir

The scary third personality is Cameron Diaz.


19 posted on 04/17/2018 1:41:15 PM PDT by sparklite2 (See more at Sparklite Times)
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To: ethom

Pretty skanky.


20 posted on 04/17/2018 1:41:25 PM PDT by bgill (CDC site, "We don't know how people are infected with Ebola.")
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