Posted on 12/11/2008 8:37:00 AM PST by gopmike.com
I find myself after a long day of work, trying to catch a game or the O'Reilly factor and I have to sit through commercial after commercial of the most annoying politically correct garbage there is....
It seems to be every commercial portrays the white, conservative male as a bumbling idiotic fool who can't hammer in a nail, while his Oh-so-cool, all-together wife is so calm, cool and collected and has everything figured out!!!! It is open season on the middle-aged white, conservative male. Women and minorities are off limits... The ultimate fear for companies and ad people is to be called sexist, or worse.... raaaacist!!!
I mean, c'mon, once in a while is ok and even amusing, but every time the white-male has to be made a fool of?? And who is the audience they most likely are targeting to buy their crap - is us white-males!!!!
We have all seen the PC guy/Mac commercials that portray the PC guy as an absolute fool, a little overweight, not-so attractive, while Mac guy is thin, young and sooo cool and hip (although if this is the type of guy women like, I am really behind the times - how about a shower, shave and a haircut for this hippie???)..
A few examples for your viewing pleasure:
(Excerpt) Read more at gopmike.com ...
Honestly — I’m tired of people complaining about something they watch voluntarily. TV is what it is. Commercials are what they are. If you don’t like it, just turn it off.
And, I don’t say this from a pious “I don’t own a TV”, “I only watch the Weather Channel and religious TV” point-of-view. I watch quite a bit of TV — 24, House, Heroes, The Unit, The Big Bang Theory, ESPN, Fox News, The History Channel. The wife watches a “reality” program or two and the Food Network. The kiddos watch the Disney Channel. The TV is almost always on in my house.
If you don’t like something ... don’t watch. DVR/Tivo and fast forward through commercials. Try to find something you like. Turn it off completely. Whatever. I simply refuse to whine about something that I’ve CHOSEN to watch.
SnakeDoc
Television and advertising agency copywriters and producers are dominated by two groups: women and gays (both of whom are strongly liberal and urban), and I think that explains a great deal of the bias. Having worked in the industry, I can also say that the gays were much nicer and funnier than most of the women, about whom the less is said, the better.
http://www.youtube.com/watch?v=eQ79pCJBcJ8
Here’s a non-pc commercial (above). Added bonus - ‘Dirty Jobs’ Mike Rowe is the voiceover guy.
In the Dick Van Dyke show he might not have been dumb but he was clumsy (Van Dyke being one of the best pratfall men in history contributed to that of course). In Leave it to Beaver mom was generally the source of household wisdom, dad frequently didn’t know much about the kids social life because he was a working dad and wasn’t home, mom knew all their friends and favorite foods and everything. Andy Griffith show followed a similar structure to Beaver, Aunt B knew all about the home stuff dad was frequently out of his depth. Family Ties sort of alternated years when Steven (Michael Gross’ father character) was downright stupid.
Most sit-com plots are based on misunderstanding, that means someone needs to not know what’s going on and be “dumb”. How they structure it changes from show to show, season to season, maybe even episode to episode (the best shows generally give everybody a chance to be “dumb” helps keep the shows from being repetitive).
I don’t really think it’s any worse now. But there’s people looking for it. You’ll always find what you’re looking for. The vast majority of commercials don’t have anybody being dumb, not male, not white, not anybody. But enough commercials do that if you’re looking for it you’ll see it 3 or 4 times an hour, of course with 16 to 18 minutes of commercials an hour that’s actually not much but it’s enough to see it “all the time”. Outside of commercials it all depends on the show. One of my favorite sit-coms right now is Big Bang Theory, a show about nerds (it speaks to me). The “dumbest” character in that show is a woman (the only character without a doctorate), the most socially inept character is a guy but he’s Indian not white, all of them are periodically dumb though so if you’re looking for “PC” you’ll find it every couple of episodes when one of the two white male characters gets to be the dumb one.
“I’ve had it with ED commercials.”
Me too. If I had to take a pill to get it up, I wouldn’t be singing about it.
Either way, it's:
1) Propaganda
B) Utter nonsense
and
C) Slightly dishonest.
Commercials like those leave me disinclined to purchase the product being advertised.
James Earl Jones’ voice is great. It’s the Wanda Sykes / Queen Latifa ads that drive me up the wall.
There’s an unwritten rule in the ad world that if there are four or more people portrayed in a commercial, one must be black.
Hey, that FedEx ad is funny.
The funny thing is, that 84% of the population of the prisons are not white.
Am I the only one to notice that the bumbling, helpless, careless white guy in all of these ads also has a disproportionately HOT wife? I’m guessing that’s just another way of making him look even worse.
Your victimhood is boring.
Just like the American people sent the best qualified free spenders to Washington in 2006 to replace the free spending Republican Congress that was never sent to DC to put us a couple trillion more in the hole... if I want victimhood I’ll go read DU.
You can’t out victim the professional victims.
The hot wife is how they get guys to pay attention to the commercial.
Oh you notice that too? That’s interesting because libs I know who watch TV and count every time minorities and women are shown bad never seem to notice when it’s PC.
The commercial I find annoying is the Brinks Home Security run very frequently on the Fox News Channel. Here you have a thief breaking into a comfortable suburban home. There are several versions of the commercial, but theif is ALWAYS portrayed as a middle class-looking white guy.
Because of the strict political correctness of our current culture and media it would simply now be verboten to have the burglar portrayed by a black or hispanic man.
This is not so much an issue of race as it is of political correctness.
And add my list to the ones soooooooooo sick of the ED commercials as well. The worst one is the middle aged guy on a motorcycle with a leather jacket trying to look and act hip riding through the desert on his bike.
This is about as age inappropriate as middle aged guys with tatoos, piercings, and pony tails.
What ever happened to dignity and discretion? I would simply be embarrassed to appear in one of these ridiculous ED commercials in a bath tub watching the sunset with my spouse.
Who dreams up all this crap?
The one that irritates me is the Ikea commercial that suggests a single women should “go out and find a man, or possibly a women, who am I to judge”. My wife and I both roll our eyes when that one comes on.
Of course it’s propaganda, but it’s not nonsense. Claims of dishonesty must be taken on a case-by-case basis.
SnakeDoc-
This is disengenuous.
It sounds like a simple solution but I didn’t by a TV to keep turning it off.
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