Posted on 02/13/2009 12:13:26 PM PST by WayneLusvardi
80 million gun owners in the US.
Go ahead. Piss us off.
They're new and don't have much traction yet. They supply services to other organizations - possibly governmental agencies. They don't directly take advantage of ad revenue yet and their "listener" technology is functional, but under utilized - still in need of maturity. They've got some talented and famous thought leadership associated with the company. There are a few other companies who provide similar capabilities.
I'm quite intimate with credit bureau capabilities. Besides the deep financial transactional data they have on everyone - anyone that's ever filled out a warranty or rebate card, subscribed to a magazine, had utilities in their name, rented an apartment or owned a home, held a job, etc. - is in their databases. This data can be correlated to health records, court filings, phone and internet access, public records, and other census / demographic data to produce a very complete profile and highly predictable model of preferences / behaviors. It's Orwelian scary, but very useful for business purposes.
I don't personally know anyone who is "off the grid" (no electronic records), so these databases are immense - deep and wide - sometimes carrying 2,000 attributes of data (names, aliases, addresses, products, prices, dates) and hundreds of lines (transactions over time - phone numbers and vendors, employers / position / salary / dates, etc.).
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