Skip to comments.Enviro-Elmo Gives Green Gospel to Terrible Twos
Posted on 04/03/2009 7:34:09 AM PDT by Matt Philbin
If the recession has been as hard on Madison Avenue as on other sectors, a lot of marketing types are probably free to watch daytime TV. And if marketings your game, thats time well-spent. You can surf the kiddy shows and learn from the true masters of your art: environmentalists.
Their latest coup? Elmo, the most popular character on PBS Sesame Street, has gone green. Literally.
The environmental left has accomplished what marketers dream of: hooking consumers from a young age and creating customers-for-life.
Whats more, theyve done it on the cheap. As CMI has documented, Nickelodeons Big Green Help gives valuable web resources, ad time and talent resources to getting kids to pledge to take carbon-reducing actions and to annoy their parents into taking them too. Just last week, Nick used valuable airtime during its Kids Choice Awards to bestow the Big Green Help Award on actor Leonardo DiCaprio (whos probably as relevant to todays 10-year-olds as Clark Gable).
Having already conquered the preteen market, and emboldened by evidence that its made important inroads with adolescents, the Gaia Conglomerate has scored the ultimate product placement victory for free! The traditionally red Elmo was literally turned green, in a new Sesame Street DVD called Being Green to teach preschoolers about all environmental pieties.
(Excerpt) Read more at cultureandmediainstitute.org ...
Turned green for environmentalism? I think the really caught some amphibian transmitted disease. Elmo, quit licking Kermit!
Snow in the forecast tomorrow in Indiana. http://forecast.weather.gov/showsigwx.php?warnzone=INZ040&warncounty=INC095&firewxzone=INZ040&local_place1=Anderson+IN&product1=Hazardous+Weather+Outlook
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