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Bowl Game Sponsorships Receive Second Look Amidst Year of Bank Bailouts and TARP Loans
Bob McCarty Writes ^ | 12-16-09 | Bob McCarty

Posted on 12/16/2009 4:11:58 PM PST by BobMcCartyWrites

One year ago this month, I opined about taxpayers footing the bill for several college football bowl games. Today, I decided to revisit the college football bowl scene and find out who's sponsoring this year's post-season gridiron clashes.


TOPICS: Business/Economy; Government; Politics; Sports
KEYWORDS: bailout; bank; bowlgames; sponsor
One year ago this month, I opined about taxpayers footing the bill for several college football bowl games. Today, I decided to revisit the college football bowl scene and find out who's sponsoring this year's post-season gridiron clashes.

UAW-GM Center for Human Resources Web Site

Perhaps most surprising among my findings today is the fact that a UAW-General Motors entity is listed here alongside Ford and a few other organizations as a sponsor of the Little Caesar's Pizza Bowl (formerly known as the Motor City Bowl) to be played at Ford Field in Detroit Dec. 26.

This sponsorship deal makes me wonder how many football fans of the matchup between Marshall University and Ohio University will spend halftime visiting this sponsor's exciting web site (right).

Eagle Bank Bowl

The Eagle Bank Bowl is set for Dec. 29 at RFK Stadium in Washington, D.C., and appears to be back stronger than ever in 2009. The bowl's "strength"-- not found in the battle between UCLA and Temple -- could be due to the fact that it's title sponsor, Bethesda, Md.-based Eagle Bancorp Inc., received $38.2 million via the Troubled Asset Relief Program, according to a Wall Street Journal early this year. [Editor's Note: From the strange-but-true department, the name of the bank's chairman and chief executive officer is -- drumroll, please -- Ron Paul.]

Capitol One Bowl

Judging by its web site, it appears no one but the federal government -- which provided $3.55 billion in bailout funds to Capitol One -- is helping the title sponsor of the Jan. 1 Capitol One Bowl pitting LSU against Penn State in Orlando. The good news: Over the summer, the bank paid back more than it received, according to this report.

GMAC Bowl

The Detroit News reported last week that Motor City-based GMAC Inc., sponsor of the GMAC Bowl, could benefit from a bailout extension. To date, according to the newspaper, the company has received $13.5 billion in government support and has been in talks with the White House about an additional infusion of up to $5.6 billion. What might happen if an extension falls through before the Jan. 6 game between Troy and Central Michigan? Not much, I suspect.

Citi Rose Bowl Citi BCS National Championship

Finally, after receiving a whopping $20 $25 billion in TARP funds, according to the aforementioned Journal , Citigroup officials promised yesterday (see this article) they're going to pay back $20 billion soon. Good for them!

As the title sponsor of both the Rose Bowl (Jan. 1) and the BCS National Championship (Jan. 7) in Pasadena, Citi should be expected to spare no expense when it comes to putting on a good show. At a minimum, they should buy the Oregon Ducks some decent-looking uniforms to wear as they take on Ohio State in the "granddaddy" of bowl games and give the Texas cheerleaders gold-plated shovels to clean up Bevo's mess after he sees how many points Alabama has pasted on his Longhorns after 60 minutes.

1 posted on 12/16/2009 4:11:59 PM PST by BobMcCartyWrites
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To: BobMcCartyWrites

Who is the newest member of the Big Ten ?


2 posted on 12/16/2009 4:47:18 PM PST by Eric in the Ozarks (Impeachment !)
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