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Coda - The electric car you've never heard of
Consumer Reports ^ | November 24, 2010 | Gabe Shenhar

Posted on 11/24/2010 10:18:39 PM PST by 2ndDivisionVet

Everyone's heard of the extended-range Chevrolet Volt and all-electric Nissan Leaf, and many know about Tesla Motors, maker of that lightning-quick electric roadster. But there's another California startup with an all-electric car close to production that most of the public is unaware of: Coda.

The car itself is simply called the Coda sedan. It's based on a heavily modified two-generations-ago Mitsubishi Lancer, and, honestly, it doesn't look like much from the outside. Certainly it made few waves at the LA Auto Show last week. There was just one on display and it was locked, so I couldn't even get a close look at the interior, let alone a test drive. (Read: "LA Auto Show: EV newcomers Wheego and Coda provide alternatives to Nissan Leaf.")

However, the Coda has some noteworthy attributes that I gleaned from the company's former CEO and now senior strategic advisor, Kevin Czinger. For example, it's largely sourced from China, but something like 40 percent of it, including the electric motor and the single-speed direct drive transmission, are made in the United States. The battery is sourced from China through a joint venture with Lishen Power Battery, but a battery plant in Ohio is planned. The car comes from China sub-assembled; final assembly takes place in California.

The battery is substantial: a 700-lb, 33.8- kWh pack stowed under the floor. By comparison, the Leaf's battery is rated at 24 kWh. Coda claims the car will have a real-world range of 100 miles -- even in less-than-ideal situations. The electric motor produces the equivalent of 134 hp. Top speed is a claimed 80 mph.

Charge time through a 220-volt outlet is said to take 5.5 to 6 hours. When asked whether the battery is compatible with a swap-and-go arrangement such as that envisioned by Better Place, Czinger said, "It could be made to be." He also touted the thermal management system of the battery and mentioned that Ken Baker, a former GM engineer who ran the EV1 project, was involved in the design.

The Coda sedan will be first rolled out in California sometime in spring 2011. The $45,000 price seems extremely ambitious (the Leaf, for instance, is priced around $33,000), and Czinger concedes it will be a challenge. A $7,500 federal income tax credit and a $5,000 state-of-California rebate bring the cost down to $32,500 for Californians who wish to go out on a limb, albeit a green one. A national roll out will follow but may not use traditional dealerships. In the meantime, potential buyers would be able rent a Coda from Enterprise. Czinger wants to position the company as an all-electric brand that sells a real five-passenger sedan that can even serve and/or appeal to soccer moms.

Safety may be a concern for many people looking at an unknown car from an unknown start-up. Czinger promises good crash-test results if it's ever tested by the government and insurance industry. Of course, it meets all federal safety standards, including having electronic stability control. We look forward to experiencing the Coda for ourselves and once we do so, we'll share our impressions.


TOPICS: Business/Economy; Local News
KEYWORDS: automobiles; automotive; cars; energy

1 posted on 11/24/2010 10:18:44 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet

Almost 40K?!

It’s a nice looking car but not 40k nice.


2 posted on 11/24/2010 10:30:51 PM PST by Eyes Unclouded ("The word bipartisan means some larger-than-usual deception is being carried out." -George Carlin)
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To: 2ndDivisionVet

I was just checking out their website not long ago.

It looks like a nice car, but still — too expensive.


3 posted on 11/24/2010 10:34:01 PM PST by smokingfrog ( ><}}}}}}(0>)
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To: 2ndDivisionVet

WOW....they took a Led Zeppelin album and turned it into a car


4 posted on 11/24/2010 10:46:32 PM PST by OL Hickory (Jesus and the American soldier-1 died for your soul/1 died for your freedom)
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To: 2ndDivisionVet

California has rebate money available to give away?


5 posted on 11/24/2010 11:07:58 PM PST by skr (May God confound the enemy)
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To: 2ndDivisionVet

Will there be a high performance version called
the HemiCoda?


6 posted on 11/24/2010 11:32:01 PM PST by CrazyIvan (What's "My Struggle" in Kenyan?)
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To: 2ndDivisionVet

I’m building one in my garage powered by CO2.

I’ll call it the SODA.


7 posted on 11/24/2010 11:37:26 PM PST by NeverForgetBataan (To the German Commander: ..........................NUTS !)
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To: 2ndDivisionVet


8 posted on 11/25/2010 12:20:22 AM PST by TChad
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To: OL Hickory
WOW....they took a Led Zeppelin album and turned it into a car

In through the out door? .... What with the stick her price, and the tax "credit". No kiss, no KY.

9 posted on 11/25/2010 2:19:49 AM PST by rawcatslyentist (Jeremiah 50:31 Behold, I am against you, O you most proud, said the Lord God of hosts.)
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To: CrazyIvan

Is there some law that says all electric cars have to look like crap? Who would pay $45,000 for an ugly hunk of junk with a 100 mile glide path? Answer: A few whackjobs in CA.

When you plug in that car for 5-6 hours at night what do you think is generating the electricity to charge it up? How about a Coal fired refinery.

The auto industry needs to get off its butt and build something the American Public wants. How about large and midsize SUV’s that run on Hydrogen? Hydrogen is the way to go not electric.


10 posted on 11/25/2010 7:57:00 AM PST by Georgia Girl 2
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To: Georgia Girl 2
When you plug in that car for 5-6 hours at night what do you think is generating the electricity to charge it up? How about a Coal fired refinery.

You been reading my prior posts? Awhile back I proposed
sticking “Coal Powered” and “Nuke Powered” stickers on
electric cars. I'm not too sure about hydrogen. There are
some misconceptions about it. It's not the “free lunch”
that some think it is, but might make a good way to store
energy created by other mean. I've been keeping up on what
I can find on the fuel cells used in AIP (air independent
propulsion system) submarine tech. The Germans are doing a
great job with this which may explain why they show little
interest in the battery type hybrid cars. They may be
biding there time waiting for the tech to trickle down.
One of my friends heads the physics dep. at the local
college and claims that the battery and hybrid cars will be
more damaging to the environment in the long run than
conventional internal combustion. Of course the poly-sci
types know better than a Doc of physics!

11 posted on 11/26/2010 1:45:02 PM PST by CrazyIvan (What's "My Struggle" in Kenyan?)
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