You are correct. Today’s population associates communism with labor camps related to agriculture or industrial sweat shops ala Russia and China.
As long as jobs, automobiles, public transportation to and from malls, cell phones, stocked grocery stores and TV stations are accessible - people cannot envision deprivation in any form. They believe that should they face adversity - the government has a program to help; unemployment, food stamps, rent subsidies and medicaid.
Perhaps tapes that would have the effect of exposing Obama as some sort of “Manchurian candidate” with hard evidence would be a good expose. Perhaps that would have true damaging effect if the dangers were clear and convincing.