Skip to comments.JCPenney Father's Day Ad Features 2 Dads
Posted on 06/01/2012 12:24:12 AM PDT by 2ndDivisionVet
Looks like JCPenney is sticking it to those who slammed Ellen DeGeneres' hiring as its spokeswoman. The company's new Father's Day ad shows two "real-life" dads playing with their two actual kids, JCPenney says. "First Pals: What makes Dad so cool?" the ad's copy asks, according to blogger Joe. My. God. "He's the swim coach, tent maker, best friend, bike fixer and hug giverall rolled into one. Or two." The ad, Gawker notes, follows the American Family Association's One Million Moms' attempt to launch a boycott over DeGeneres' hiring earlier this year.
Guess I won’t be shopping at Penneys anymore. I just gave up Sears for good because the company has gone bilingual. Starting to run out of options.
We can push back. I just let them know what I thought of the stunt.
Yup, it’s time for me to buy some puts on JCP...
I get a lot of stuff at Haband.
When K-Mart hired Rosie O'Donnell as a spokesperson, and especially after she bushwhacked Tom Selleck over an NRA ad, they lost business so bad they went bankrupt.
I suspect Penney's won't do much better.
(its time for me to buy some puts on JCP...)
Might be a good idea even though the new CEO has already caused the stock to crater after only one quarter on the job. It seems like he’s on a roll!
I miss Montgomery Wards.
Then don’t shop there. Very simple this is America, they are doing it because it must be working. Can’t imagine in these economic times they are just being “politically correct” at the risk of losing business. But then again........
I use to be a big Penney catalog shopper, but that was 20 years ago and before I fled the USSA.
If anyone has an email adr. for JCP complaints, I will give them a full barrel full.
Profits are down so far this year for JC Penny.
Well, looks like I’m going to have to find a new place to buy my t-shirts.
BTW, could they have two more...um, “alternative lifestyle” looking models to play the adult males?
2 dads...or 2 gay dads?
Okay, I looked..And since this isn’t a thematic apperception test, I can say that ad is sooooo totally gay, and it creeps me out totally.
I almost exclusively buy my clothes from JC Penney, and I'm taking your advice. I hope they are surprised at the results. With under 2% gay and perhaps 50% grossed out by gay, I don't expect this to be a net positive for sales.
Penny’s = Lost in (Empty) Space
I mentioned on another thread that I wrote a letter after Ellen Degeneres was chosen (BTW, seen her on any ads lately?) and received a VERY obnoxious response. Basically, "too effin' bad, we are very happy with out campaign and getting positive results, so go pound salt!". Wish I still had it, it would be worth sending to Drudge! It was really that over-the-top nasty.
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