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Romney, MSNBC, and the McGurk Effect
Commentary Magazine ^ | September 29, 2012 | John Steele Gordon

Posted on 09/29/2012 7:09:44 PM PDT by 2ndDivisionVet

It would seem that MSNBC has been caught in an act that can only be called tantamount to journalistic prostitution. Ace of Spades reports (h/t Instapundit) that the cable news network ran a clip showing an airport rally where Mitt Romney introduces Paul Ryan and the audience starts shouting, according to the chyron at the bottom of the screen, “Ryan! Ryan!” and Romney interrupts saying, “No, it’s Romney-Ryan! Romney-Ryan!” This, of course, makes Romney look both churlish and pathetic at the same time.

The only trouble is that the crowd wasn’t yelling “Ryan! Ryan!” it was yelling “Romney! Romney!” when Romney interrupts and graciously insists that his running mate is a vital part of the team–just about the exact opposite. The video, apparently, came from a left-wing blogger who put the clip on YouTube, including the chyron, and it was just much too good for MSNBC to check.

How does it work? It’s the McGurk effect, which, I confess, I had never heard of before this afternoon. Vision rules the human sensory apparatus. If our eyes tell us one thing and our ears another, the eyes, to coin a phrase, have it. We “hear” what our eyes tell us we heard. There’s a fascinating video at Ace of Spades of a professor explaining it.

So if you want to make the audience hear something that wasn’t said, simply put it in a chyron and you have, almost literally, put words in another person’s mouth. That’s a neat trick, especially for “journalists” who have an agenda and no integrity.


TOPICS: Conspiracy; Politics; TV/Movies
KEYWORDS: deceit; liberalmedia; media; msm; msnbc; romney; ryan
This is the kind of craziness that led up to the civil war. When can we expect canings on the floor of Congress?
1 posted on 09/29/2012 7:09:56 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

It seems to me that MSNBC has been engaging in journalistic prostitution since the day it went on the air.


2 posted on 09/29/2012 7:12:20 PM PDT by bigbob
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To: 2ndDivisionVet

Those who can make you believe absurdities can make you commit atrocities.
Voltaire


3 posted on 09/29/2012 7:20:13 PM PDT by griswold3 (Big Government does not tolerate rivals.)
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To: 2ndDivisionVet

Everyone go to the Commentary magazine site and give that first guy a thumbs down.


4 posted on 09/29/2012 7:32:18 PM PDT by expat1000
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To: 2ndDivisionVet

This is absolutely, 100%, the wave of the future. And it will lead to a one-party nation. And that one party won’t be Republican.


5 posted on 09/29/2012 7:35:36 PM PDT by Leaning Right
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To: expat1000

Is there anything that the Obama-media won’t say or do to prop up their failing golden boy? Is there any lie they won’t tell? Any individual they won’t slander, attack, investigate or smear? Any truth they won’t tell? One good thing is that now we know where they stand. The masks have come off. It’s all there for the world to see.


6 posted on 09/29/2012 7:41:32 PM PDT by 2ndDivisionVet (You cannot invade the mainland United States. There would be a rifle behind every blade of grass.)
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To: 2ndDivisionVet

From Wikipedia-”The McGurk effect is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound.[1] The visual information a person gets from seeing a person speak changes the way they hear the sound.[2] People who are used to watching dubbed movies may be among people who are not susceptible to the McGurk effect because they have, to some extent, learned to ignore the information they are getting from the mouths of the “speakers”.[3] If a person is getting poor quality auditory information but good quality visual information, they may be more likely to experience the McGurk effect.[4] Integration abilities for audio and visual information may also influence whether a person will experience the effect. People who are better at sensory integration have been shown to be more susceptible to the effect.[2] Many people are affected differently by the McGurk effect based on many factors, brain damages or disorders.”

My response is the “McGag” effect.


7 posted on 09/29/2012 7:41:47 PM PDT by One Name
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To: bigbob

“It seems to me that MSNBC has been engaging in journalistic prostitution since the day it went on the air.”

Every damned one of them are obammy whores. Useful idiots.


8 posted on 09/29/2012 7:45:50 PM PDT by jivin gene (Breakin' up is hard to do)
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To: 2ndDivisionVet

This is why Progressives and liars have a hard time making it on the radio. Lies are more easily detected when the visual miscues are taken away and you hear the full weight of what is being said, not just vocabulary, but the very revealing tone of voice and speech mannerisms. Hence the dominance of Conservatism on talk radio.


9 posted on 09/29/2012 7:47:23 PM PDT by Anima Mundi (ENVY IS JUST PASSIVE, LAZY GREED)
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To: 2ndDivisionVet
That’s a neat trick, especially for “journalists” who have an agenda and no integrity.

(shrug) That's MSNBC for you..

10 posted on 09/29/2012 7:47:41 PM PDT by Lancey Howard
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To: 2ndDivisionVet

Is it named after that bald guy McGurk....the one who worked with Imus?


11 posted on 09/29/2012 7:48:38 PM PDT by Postman (........................................................I'm thinking! I'm thinking!!)
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To: 2ndDivisionVet

MSNBC creating News Justice for the willingly ignorant useful idiots.


12 posted on 09/30/2012 4:34:34 AM PDT by Amagi (Chief Justice John Roberts is a traitorous weasel.)
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