Skip to comments.Romney [Non] ad advantage doesn't tell the whole story
Posted on 11/09/2012 6:43:36 AM PST by SES1066
... Yet despite the onslaught, Obama has retained an overall advertising advantage over Romney and Republican groups. Under federal law, television stations must offer presidential campaigns a discounted price it's known as the lowest unit rate to run their spots in the two months leading up to Election Day. Independent political groups aren't eligible for the discount, so their ads cost as much to run as do commercials for products like Pepsi or Tide.
The Obama team has taken full advantage of the lower ad rates available to them, having booked their fall advertising last July and August to ensure placement on key shows in top markets. The leading Republican independent groups, American Crossroads and its affiliate Crossroads GPS, also placed their fall ad buys in the summer, but they are paying far higher rates for the same time slots as the president.
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Obama, being unopposed in the primaries, was able to do media advertising positioning and discounts within the contested states for 3 months before Romney. This is especially telling when you have a compliant MSM to bolster the attacks and is unjustifiable in today's world.