Romney won the primaries thanks to outspending on mostly attack ads.
Then sailed into an election where such a strategy would be nearly impossible, given that 0 had more money, so he abandoned that and didn't even bother attacking 0's actual record.
So basically, Romney ran against 0bama about the same way the conservative rivals ran against him, with about the same results.
AGAIN, My list of DIRTBALLS who should be executed GANGLAND ‘Style”:
1. Karl Rove
2. Steve Schmidt
3. Ed Rollins