Cameras,cameras everywhere, supplemented with gov’t rats and mountains of “metadata.” A prison without walls.
If I recall my Orwell properly, they don’t care about the “proles”. In fact, the more they were mired in their self-destructive pursuits the easier they were to keep penned in.
It was the intellectuals, etc. Big Brother was after.
Not just Orwell, but Hitler (with his decimation of the Polish intelligentsia) and Stalin (with his show trials).
It’s really not hard for anyone to see, even though they try to infect us with the cataracts of false accusations (racist, etc.)