Skip to comments.South Korean fashion makes inroads in Japan
Posted on 09/24/2013 10:21:23 PM PDT by TexGrill
The Yomiuri ShimbunSouth Korean clothing, cosmetics and other brands are rapidly making a name for themselves in the Japanese fashion market.
With an established reputation for craftsmanship, South Korean firms are also known to quickly adopt cutting-edge fads. They appear confident that Japans affection for South Korean music, television and other forms of popular culture will translate into success in the fashion world.
The South Korean womens clothing brand Dolly & Molly opened its first store in Japan in Parco department store in Shibuya, Tokyo, on Aug. 23. Featuring colorful, fun designs, the brands popularity was boosted after its products were worn by members of the hit bands Girls Generation and Kara.
Dolly & Molly set up a street booth outside Parco on Sept. 1 to generate buzz for the shop. I dont know any South Korean brands, but the designs look American, said a vocational student whose eye was caught.
The brand produces its own products and incorporates the latest designs.
Cut and sewn pieces cost about ¥5,000 to ¥8,000, which is reasonable for a Parco store. Were not limiting ourselves to fans of Korean pop culture. We want to appeal to a broader audience, said a store spokesperson. We intend to develop designs that match Japanese tastes.
(Excerpt) Read more at the-japan-news.com ...
Actually korean dramas are making inroads as well so this isn’t unexpected. The Japanese aren’t happy about the lack of internal development, but if there isn’t as much offered they look for what is.
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