Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

Skip to comments.

Is America facing a beer crisis?
Yahoo/Marketwatch ^ | January 31 2014 | Quentin Fottrel

Posted on 01/31/2014 6:39:03 PM PST by gooblah

As it’s done for nearly a quarter of a century, Anheuser-Busch (BUD) will once again roll out splashy commercials during the Super Bowl to get people talking about Budweiser and, hopefully, drinking it. But a new report suggests that young adults—the prime demographic for these advertisements—will need a lot of persuading.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS:
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-5051-59 next last

1 posted on 01/31/2014 6:39:03 PM PST by gooblah
[ Post Reply | Private Reply | View Replies]

To: gooblah

Lots of craft beers out there these days are taking a considerable bite out of the market share. Seems like every time I turn around there is some kind of beer festival in Michigan.


2 posted on 01/31/2014 6:41:34 PM PST by cripplecreek (REMEMBER THE RIVER RAISIN!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah
That's because Bud Lite isn't beer.

Give people real beer, and they will dump the recycled horse urine.

Give people real conservatives, and they will dump the recycled horse poop.... er... RINOs.

/johnny

3 posted on 01/31/2014 6:45:44 PM PST by JRandomFreeper (Gone Galt)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cripplecreek
every time I turn around there is some kind of beer festival in Michigan.

God bless 'em. America needs more real beer and less watered down horse piss.

/johnny

4 posted on 01/31/2014 6:47:31 PM PST by JRandomFreeper (Gone Galt)
[ Post Reply | Private Reply | To 2 | View Replies]

To: JRandomFreeper

217 breweries in Washington state. This is a golden era for American beer brewing.


5 posted on 01/31/2014 6:48:35 PM PST by djwright (Inpeach Teleprompter)
[ Post Reply | Private Reply | To 3 | View Replies]

To: gooblah

Speaking of Bud and SuperBowl commercials remember the one from years ago with the frogs in the pond burping out the sounds of ‘Bud’ “wise’ ‘errrrr’. One of the absolute best SB commercials ever IMO.....


6 posted on 01/31/2014 6:49:50 PM PST by tflabo (Truth or Tyranny)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah

At $9 a sixpack...yep.


7 posted on 01/31/2014 6:50:02 PM PST by sayfer bullets (“I didn’t leave the [---] party, the [---] party left me.” - Ronald Reagan)
[ Post Reply | Private Reply | To 1 | View Replies]

To: djwright

Brewing maybe but not consumption.
Julia and Pajama Boy (encouraged by their leader) are more into grass.


8 posted on 01/31/2014 6:50:25 PM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: gooblah

People who make less or not being able to work might not be drinking beer to drown their sorrow as much.


9 posted on 01/31/2014 6:51:24 PM PST by bmwcyle (People who do not study history are destine to believe really ignorant statements.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: JRandomFreeper

^5!

Spot on, Johnny!


10 posted on 01/31/2014 6:51:51 PM PST by FreedomPoster (Islam delenda est)
[ Post Reply | Private Reply | To 3 | View Replies]

To: JRandomFreeper

I don’t even drink anymore but I’m happy to see all the new brewers. They’re lots of small businesses that hire lots of local people and buy lots of locally grown produce.

Lots of wineries in Michigan these days too.


11 posted on 01/31/2014 6:52:39 PM PST by cripplecreek (REMEMBER THE RIVER RAISIN!)
[ Post Reply | Private Reply | To 4 | View Replies]

To: djwright
We lost so many good breweries during Prohibition. I wondered (much later, I'm not that old) if we'd ever recover. But we do seem to be.

/johnny

12 posted on 01/31/2014 6:52:55 PM PST by JRandomFreeper (Gone Galt)
[ Post Reply | Private Reply | To 5 | View Replies]

To: gooblah
Spuds MacKenzie photo: Spuds MacKenzie IMG_3291W.jpg

Of course stupid advertising campaigns that make you feel even more like an idiot for paying $9 for a six pack of rice beer don't help.

13 posted on 01/31/2014 6:55:14 PM PST by Snickering Hound
[ Post Reply | Private Reply | To 1 | View Replies]

To: sayfer bullets

Yeh what’s up with the high price of beer these days? Sheesh back in the day we could pick up cheap beers like Piels, Pabst or Ballantine, etc for pocket change. I think Miller is about the pissy-ist poor beer around but it aint cheap no mo.


14 posted on 01/31/2014 6:57:42 PM PST by tflabo (Truth or Tyranny)
[ Post Reply | Private Reply | To 7 | View Replies]

To: JRandomFreeper
Do you brew your own?

I liked beer, but am not a drinker now. Occasionally will have a small sip of Port wine after dinner.

15 posted on 01/31/2014 7:01:26 PM PST by Texas Fossil
[ Post Reply | Private Reply | To 12 | View Replies]

To: gooblah

Everyone I know here in Vermont drinks local craft beer.


16 posted on 01/31/2014 7:02:34 PM PST by Cicero (Marcus Tullius)
[ Post Reply | Private Reply | To 1 | View Replies]

To: tflabo

Just wait until healthcare is totally free.

then we can pay $50 a case for PBR


17 posted on 01/31/2014 7:02:39 PM PST by digger48
[ Post Reply | Private Reply | To 14 | View Replies]

To: JRandomFreeper
Beer snob here! I enjoy me a good, medium-to-dark beer during dinner and socializing. Wisconsin has some good craft beers. I would love to go to Portland OR and visit their beer festival in August. That'll definitely be a bucket list tour.
18 posted on 01/31/2014 7:03:11 PM PST by Extremely Extreme Extremist (15 years of FReeping! Congratulations EEE!!)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Texas Fossil
I have brewed my own, but haven't in the last year. I'm growing sweet potatoes this year because I found a recipe for sweet potato beer.

I'll try it.

Stuff I can grow is good. Stuff where I have to spend $$s is bad.

/johnny

19 posted on 01/31/2014 7:04:01 PM PST by JRandomFreeper (Gone Galt)
[ Post Reply | Private Reply | To 15 | View Replies]

To: gooblah

One area in which America has improved over the past four decades is the quality of beers available. In the 1970’s, most beer was brewed by large breweries and was not very good. The ads for Tuborg, a Danish import, even boasted that it was “brewed light for American tastes”—in other words, watered down. If you wanted good beer, you had to order Löwenbräu or Heiniken, although some liquor stores carried Anchor Steam.

Nowadays, dozens, if not hundreds of brands from small breweries are available.


20 posted on 01/31/2014 7:04:15 PM PST by Fiji Hill
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah

Any variation of Bud is not really beer.


21 posted on 01/31/2014 7:04:40 PM PST by SgtHooper (If at first you don't succeed, skydiving is not for you.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah

Last 1/6th barrel in the kegerator was Fat Tire. What next? It won’t be AB.


22 posted on 01/31/2014 7:06:57 PM PST by Fester Chugabrew
[ Post Reply | Private Reply | To 1 | View Replies]

To: cripplecreek
As long as I got my Mr. Beer brewing kit, there ain't no beer crisis here. LOL


23 posted on 01/31/2014 7:08:36 PM PST by Viking2002
[ Post Reply | Private Reply | To 2 | View Replies]

To: gooblah; a fool in paradise

You’d salivate all over your $154.95 (plus shipping) Seahawks Perfromance Hoodies if you saw the liquor store around here that carries, no exaggeration, hundreds of beers, mostly foreign in single bottles, but many U.S. craft beers as well, none of them cheap, none of them mediocre.


24 posted on 01/31/2014 7:09:13 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious! We reserve the right to serve refuse to anyone!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SgtHooper

A six pack of Bud long necks packed in snow is delicious after shoveling and blowing the driveway.


25 posted on 01/31/2014 7:09:39 PM PST by BreezyDog
[ Post Reply | Private Reply | To 21 | View Replies]

To: tflabo
It was hilarious. Here…enjoy it again…

The Original First Budweiser Frogs Commercial

26 posted on 01/31/2014 7:15:01 PM PST by ProtectOurFreedom
[ Post Reply | Private Reply | To 6 | View Replies]

To: cripplecreek

I never really drank and could never stand beer but as a kid I loved the old Miller Less Filling/Tastes Great commercials. From what I remember a lot of the 70s and early 80s beer commercials were actually something I liked to watch.


27 posted on 01/31/2014 7:16:30 PM PST by wally_bert (There are no winners in a game of losers. I'm Tommy Joyce, welcome to the Oriental Lounge.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: gooblah
Great article in last weekend's WSJ about the hugely competitive market in specialty IPAs and the hops that make them unique:

IPAs for People Who Don't Like IPAs

…new "high-oil" hops. Hop acids like humulone provide bitterness and preservative value, while oils contained in the plant give flavor and aroma—Citra's orange-soda-like thiol or the clove-like caryophyllene in Apollo...Some hops go from code name to industry darling to rarity in a season. Citra took off in Sierra Nevada's Torpedo—the most popular IPA in the country—and then became nearly impossible for craft brewers to find.

28 posted on 01/31/2014 7:20:16 PM PST by ProtectOurFreedom
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah
Great article in last weekend's WSJ about the hugely competitive market in specialty IPAs and the hops that make them unique:

IPAs for People Who Don't Like IPAs

…new "high-oil" hops. Hop acids like humulone provide bitterness and preservative value, while oils contained in the plant give flavor and aroma—Citra's orange-soda-like thiol or the clove-like caryophyllene in Apollo...Some hops go from code name to industry darling to rarity in a season. Citra took off in Sierra Nevada's Torpedo—the most popular IPA in the country—and then became nearly impossible for craft brewers to find.

29 posted on 01/31/2014 7:20:50 PM PST by ProtectOurFreedom
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah

We like a pitcher of Blue Moon with orange slices.


30 posted on 01/31/2014 7:25:55 PM PST by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Fiji Hill

After having learned to drink Bud, Busch, Schlitz, Coors, and PBR at college, I moved to San Fran in ‘73…and immediately discovered Anchor Steam. Wow — I loved it. That was only a few years after Fritz Maytag saved Anchor Brewing from bankruptcy. It’s still one of my all-time favorites, but locals Dan Gordon and Dean Biersch give them a run for their money starting in ‘88.

1965: THE MAYTAG ERA BEGINS
During a meal at the Old Spaghetti Factory, a North Beach restaurant known more for its eclectic décor and Anchor Steam® Beer than its spaghetti, a young Stanford grad named Fritz Maytag learned that the makers of his favorite beer were soon to close their doors forever. Despite its primitive equipment and financial condition, Fritz rushed to buy 51% of the historic little San Francisco brewery —for a few thousand dollars—rescuing Anchor from imminent bankruptcy.

1971: A BREWING RENAISSANCE
100 years after Gottlieb Brekle founded the brewery that became Anchor, Fritz began bottling Anchor Steam® Beer – the first bottled Anchor Steam® in modern times. By 1975, Anchor had produced four other distinctive beers, Anchor Porter®, Liberty® Ale, Old Foghorn® Barleywine Ale, and the first annual Christmas Ale. Though the terms “microbrewing” and “craft brewing” had yet to be coined, it was clear that Anchor was leading a brewing revolution in San Francisco.


31 posted on 01/31/2014 7:27:38 PM PST by ProtectOurFreedom
[ Post Reply | Private Reply | To 20 | View Replies]

To: Fiji Hill

The 20 some-things today (like my offspring) seem to prefer small, local, brewery beer.

As a twenty some-thing in the 1970s, I read that if you wanted to see what beer tasted like in the saloons of the Old West, let an Anchor Hocking Steam brew sit out until it was warm, before taking a drink.


32 posted on 01/31/2014 7:33:34 PM PST by Inyo-Mono (NRA)
[ Post Reply | Private Reply | To 20 | View Replies]

To: sayfer bullets

Twice the alcohol and 10x the flavor.


33 posted on 01/31/2014 7:34:56 PM PST by Rebelbase (Tagline: optional, printed after your name on post)
[ Post Reply | Private Reply | To 7 | View Replies]

To: gooblah

34 posted on 01/31/2014 7:36:11 PM PST by diverteach (If I find liberals in heaven after my death.....I WILL BE PISSED!!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gooblah

The only way to get your beer delivered, by drone.

http://www.twincities.com/localnews/ci_25035543/minnesota-drone-beer-delivery-quashed-by-faa

BigGov says no but this cracked me up as I’m quite familiar with the location. Uff da!


35 posted on 01/31/2014 7:39:08 PM PST by mplsconservative (Barack Hussein 0bama has American blood on HIS hands!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cripplecreek

A lot of the top microbrews are bought up now by the big guys. They are doing alright, I am sure. Beers like Fat Tire and Blue Moon are as common these days as the big brands whenever I’m out.


36 posted on 01/31/2014 7:52:34 PM PST by ilgipper (Obama is proving that very bad ideas can be wrapped up in pretty words)
[ Post Reply | Private Reply | To 2 | View Replies]

To: ProtectOurFreedom
I have to admit, the Wright Ave IPA from our local brewery in La Verne, CA (right next to the NHRA Winter Nationals) is possibly the best IPA I've ever had in my life. Mind you, I'm not a hop head (for that, got to Claremont Craft Ales if you can stand the political region), but this blasts everything else out of the water as far as I'm concerned, a beautiful mix of Falconer's Flight and Citra, mellow on the tongue with a deep brew to carry the load.

Yeah, this is indeed a golden time for beers, least for me, with nine craft breweries within (my) walking distance. I'm so going to enjoy Superbowl Sunday followed by the Winter Nationals while sipping that brew (and getting in about 17 miles on my feet.)

37 posted on 01/31/2014 7:57:17 PM PST by kingu (Everything starts with slashing the size and scope of the federal government.)
[ Post Reply | Private Reply | To 28 | View Replies]

To: SgtHooper

“Any variation of Bud is not really beer.”

Is that why AB doesn’t sell any?


38 posted on 01/31/2014 8:01:33 PM PST by Rembrandt (Part of the 51% who pay Federal taxes)
[ Post Reply | Private Reply | To 21 | View Replies]

To: ProtectOurFreedom

Mmm... Anchor Old Foghorn, if you’ve got the patience to let the barleywine age enough. Fresh, it is so so, but give it time in the bottle, and it just gets better and better.

And, well, if you can find it Deschutes Abyss is perhaps the finest barrel aged Imperial Stout I’ve ever consumed. A local tavern is one of the few who lands a small keg every holiday season.


39 posted on 01/31/2014 8:03:07 PM PST by kingu (Everything starts with slashing the size and scope of the federal government.)
[ Post Reply | Private Reply | To 31 | View Replies]

To: Inyo-Mono

People of the past knew a lot about how to get what they wanted, they had ice shipments and long term ice storage, but even in places where that wasn’t available, or at least all summer long, they could still use dirt floor basements and water evaporation, and wet burlap, to substantially lower the temperature of beer enough to make it plenty drinkable.


40 posted on 01/31/2014 8:04:50 PM PST by ansel12 (Ben Bradlee -- JFK told me that "he was all for people's solving their problems by abortion".)
[ Post Reply | Private Reply | To 32 | View Replies]

To: JRandomFreeper

A beer is a beer

http://www.youtube.com/watch?v=WyWm8USVRoU


41 posted on 01/31/2014 8:09:10 PM PST by Lurkina.n.Learnin (This is not just stupid, we're talking Democrat stupid here.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: ilgipper

Fat Tire is from the New Belgium Brewery up in Ft. Collins, which is still independent, but your Blue Moon is a Coors product straight out of Golden, CO.


42 posted on 01/31/2014 8:27:06 PM PST by Benito Cereno
[ Post Reply | Private Reply | To 36 | View Replies]

To: cripplecreek

Yep. All the major brands need to realize is that they need to produce quality.

Sure, they’ll be a segment that wants the sort of beer you can drink in 6-packs and hardly notice that anything happened, but more people want flavor and quality. It’s called “a changing market,” guys.

Side note: frequently we (FR) like to sneer at Euro values, often rightly; this is one time when they’ve been right all along, and we ought to acknowledge it properly as fellow spirits (pun intended!) and appreciators of beer.


43 posted on 01/31/2014 8:48:42 PM PST by No.6 (www.michigansuibukan.com)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Fester Chugabrew
Last 1/6th barrel in the kegerator was Fat Tire. What next? It won’t be AB.

Rogue's Dead Guy ale.

44 posted on 01/31/2014 10:20:42 PM PST by Monitor ("The urge to save humanity is almost always a false-front for the urge to rule it." - H. L. Mencken)
[ Post Reply | Private Reply | To 22 | View Replies]

To: Fiji Hill
although some liquor stores carried Anchor Steam.

Ah, the real San Francisco treat! America's original craft beer, and still my favorite.


45 posted on 01/31/2014 10:42:00 PM PST by Hugin
[ Post Reply | Private Reply | To 20 | View Replies]

To: ProtectOurFreedom

I discovered Anchor Steam beer in 1973. The manager of the liquor store that carried it said that it was a new arrival. I considered far superior to Michelob, supposedly the best American beer at the time.


46 posted on 01/31/2014 10:57:34 PM PST by Fiji Hill
[ Post Reply | Private Reply | To 31 | View Replies]

To: Cicero
Everyone I know here in Vermont drinks local craft beer.

When I visited Montreal, relatives of mine who lived in Vermont would pay me to bring back some Labatt's--the real thing.

47 posted on 01/31/2014 11:01:43 PM PST by Fiji Hill
[ Post Reply | Private Reply | To 16 | View Replies]

To: No.6

Cars are another thing Europeans do better. (Mostly)


48 posted on 02/01/2014 4:42:44 AM PST by cripplecreek (REMEMBER THE RIVER RAISIN!)
[ Post Reply | Private Reply | To 43 | View Replies]

To: JRandomFreeper

Is this the reason for the Clydesdales?


49 posted on 02/01/2014 5:00:20 AM PST by smalltownslick
[ Post Reply | Private Reply | To 3 | View Replies]

To: smalltownslick

Is this the reason for the Clydesdales?

what did you think was filling the bottles?


50 posted on 02/01/2014 5:49:18 AM PST by bikerman (Obama! if his lips are moving he's lying.)
[ Post Reply | Private Reply | To 49 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-59 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson