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4 Ways to Make Your Blog Stand Out from the Pack
Search Engine Watch ^ | April 13, 2014 | Jayson DeMers

Posted on 04/13/2014 3:45:50 PM PDT by 2ndDivisionVet

Whether it's attached to a small business, a large corporation or maybe as a business in itself, a blog is a reflection of its owner. But you're not the only one blogging.

There are an estimated 68,124,670 WordPress sites, and for good reason; an active blog is necessary for a successful SEO initiative. Add to the mix the sites that run LiveJournal, Blogger, TypePad or one of the other blogging platforms, and there are easily over 150 million blogs on the Internet; so how do you get yours to stand out from the pack?

Many say that if you write compelling content that people want to read, the visibility and exposure will take care of itself. But in these days of intense online competition and easy access to blogging platforms, social media, and content creation specialists, I'd argue that simply isn't true.

What makes content compelling? Many blogs rehash the same information shared countless other places by adding a bit of their own style. But for the most part, the story, commentary, and information don't vary much from blog to blog.

Take a minute to perform a little experiment. Open Google News in a new tab or browser window. See the Top Story? Check to see how many sources there are for that story alone. There's a good chance you could wind up with over 2,000 different versions to choose from.

Select 10 of these sources at random and odds are you‘ll be reading the same story ten times over. Nothing new or different other than the author's name and maybe an image or two. They may change the wording around a bit, but not enough to really add anything new or exciting.

If someone stumbles across your blog for the first time, what are they seeing? Are they getting something new or just more of the same? Are they going to remember your blog and make a point to come back?

When many people think about this, they may have the feeling that their blog is a bit bland. Think your blog could use a little more spice and uniqueness? Let's take a look at some ways to spice things up for your readers.

1. Be Controversial

If you have ever seen the movie "Private Parts", then you may remember an exchange where Pig Vomit (played by Paul Giamatti) and a researcher (played by Peter Maloney) are discussing Howard Stern's popularity:

Researcher: The average radio listener listens for 18 minutes. The average Howard Stern fan listens for - are you ready for this? - An hour and 20 minutes.

Pig Vomit: How can that be?

Researcher: Answer most commonly given? "I want to see what he'll say next."

Pig Vomit: OK, fine. But what about the people who hate Stern?

Researcher: Good point. The average Stern hater listens for two and a half hours a day.

Pig Vomit: But... if they hate him, why do they listen?

Researcher: Most common answer? "I want to see what he'll say next."

People love controversial topics, regardless of whether they agree with what you have to say. Just look at America's fascination with Sarah Palin. She created controversy with just about everything she did. Some people love her, others hate her, but nonetheless, she's stayed in the news.

Writing controversial content is a great way to get people to read your blog, share your posts, and comment on them, which drives social signals and activity. But you can't just throw anything up on your blog.

Always support your claims with facts. If you make blanket statements with nothing to support them, your blogging efforts will backfire. Controversy and opinions can be tolerated if there's something to back them up.

Additionally, make sure you pick a topic you're familiar with. Lack of knowledge around a controversial subject will stick out like a sore thumb, and hurt your credibility. But most importantly, make sure any controversy that you get involved with adds value. It shouldn't be hateful, spiteful or cheap. You want to get more loyal readers; not drive some quick traffic your way.

2. Top XX Lists

If you flip over to the NFL Network at any given time, there's a good chance you'll see one of their "top 10" shows. They have the top 10 quarterbacks, uniforms, undrafted players, draft busts, and many more.

The reason they air these so often is because people love lists. They're easy to digest and don't require a lot of thought. On the web, they're easy to read as well if you format them with headings, ordered lists, or bold font subheaders.

Lists also attract links easier than other forms of content and are usually shared more often, leading to higher organic search engine rankings, visibility, and traffic.

3. Solve a Problem

Starting a headline with "How To" is one of the easiest ways to capture a reader's attention. If they see that your content can solve their problem, you're much more likely to hook them. They'll come back to your blog time and time again for solutions if you're able to provide them.

Find questions in your field or niche and come up with the best solution for them. Write them down in simple to follow directions, or use video.

Most businesses claim to be industry leaders, or experts. But people want proof; they want to be shown, not told. Being able to solve problems for your readers shows that you are an expert. And that builds trust.

4. Take a Stand

Sometimes you have to cover current events in your blog. But just because everyone else is writing on the topic doesn't mean you have to be as bland as they are. If you're running a business, your blog can't be a personal sounding board for opinions, but it can be strong.

The best way to get noticed is to take a stand. Write the article using objective facts but throw your opinion in the mix.

Not sure how to take a stand? Look at "The Daily Show with Jon Stewart". He interjects his opinions into the news just as much as he is "reporting." Dennis Miller was a master at this as well, and much more overt.

Conclusion

These days, blogs are everywhere; the content marketing trend is on the rise, and competition has become red hot. So, what are you doing to make your blog better than the rest?

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. If it's not doing that for you yet, it's time to get strategic and competitive.

Outshine your competitors by simply being better than they are. Use these content tactics to achieve that.


TOPICS: Chit/Chat; Computers/Internet; Politics; TV/Movies
KEYWORDS: blogging; blogs; internet; seo

1 posted on 04/13/2014 3:45:51 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

5. Post an excerpt to your blog here, for exposure. What could possibly go wrong?


2 posted on 04/13/2014 3:46:51 PM PDT by 1rudeboy
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To: 2ndDivisionVet

bkmk


3 posted on 04/13/2014 3:47:33 PM PDT by Democrat_media (Obama ordered IRS to rig 2012 election and must resign)
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To: 2ndDivisionVet

Great post, thank you.


4 posted on 04/13/2014 3:49:37 PM PDT by StAntKnee (Add your own danged sarc tag)
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To: 2ndDivisionVet
Help kids with their math through somewhat humorous comics mixed in with geeky SF and pop music references didn't make the list? Ah, shucks. I'll have to work on those Top 10 Lists.

(x, why?)

5 posted on 04/13/2014 3:53:40 PM PDT by Tanniker Smith (Rome didn't fall in a day, either.)
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To: 2ndDivisionVet; humblegunner

Why didn’t you excerpt this blog?


6 posted on 04/13/2014 3:55:00 PM PDT by Lazamataz (Early 2009 to 7/21/2013 - RIP my little girl Cathy. You were the best cat ever. You will be missed.)
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To: 2ndDivisionVet; humblegunner

If it’s here keep it far away from humblegunner.


7 posted on 04/13/2014 3:55:05 PM PDT by eyedigress ((zOld storm chaser from the west)/ ?s)
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To: 2ndDivisionVet

5. Nekkid wimmen.


8 posted on 04/13/2014 3:55:54 PM PDT by Mike Darancette (Do The Math)
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To: 2ndDivisionVet
I disagree - for more information

pimping my worthless POS of a blog

9 posted on 04/13/2014 3:56:57 PM PDT by bigbob (The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
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To: 2ndDivisionVet

Why.. it almost seems as if bloggers might take advantage of Free Republic’s traffic to promote themselves!

Surely not, they are the new media! Anything on a blog has to be super-true and immune from criticism.


10 posted on 04/13/2014 4:03:43 PM PDT by humblegunner
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To: humblegunner

You know I don’t have any more love for blog pimps than you do.


11 posted on 04/13/2014 4:06:25 PM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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To: 2ndDivisionVet
You know I don’t have any more love for blog pimps than you do.

I love 'em pretty good for the entertainment they've provided over the years.

12 posted on 04/13/2014 4:11:07 PM PDT by humblegunner
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To: 2ndDivisionVet

bookmark


13 posted on 04/13/2014 4:21:05 PM PDT by GOP Poet
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To: 2ndDivisionVet

14 posted on 04/13/2014 4:38:23 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: 2ndDivisionVet; humblegunner
He forgot some key elements: Get the Best Equipment -

Dress Fly And Carry Flash Cash -

Advertise -

And Offer Special Promotions -


15 posted on 04/13/2014 4:42:04 PM PDT by shibumi (Cover it with gas and set it on fire.)
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To: 2ndDivisionVet; humblegunner; Darksheare
OOpsie! Looks like my Blog Advertisement didn't come through.

Or maybe it was eaten by The BLatting OG -


16 posted on 04/13/2014 4:45:16 PM PDT by shibumi (Cover it with gas and set it on fire.)
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To: humblegunner
I love 'em pretty good for the entertainment they've provided over the years.

Pull!

17 posted on 04/13/2014 4:45:58 PM PDT by Starstruck (If my reply offends, you probably don't understand sarcasm or criticism...or do.)
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To: 2ndDivisionVet

I never understood the anger directed at bloggers from FR. If the article is well written and pertinent, I don’t care who wrote it. (Some bloggers are more honest, less biased, and better researched than the MSM) I’m actually supportive of alternative media (if they’re intelligent and have sources cited).

I’m really sick of the MSM and want the bloggers to keep things honest. This is the people taking back journalism and is the ultimate expression of free speech.


18 posted on 04/13/2014 4:56:03 PM PDT by Marie (When are they going to take back Obama's peace prize?)
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To: Starstruck

Bwaaahaaaahahaaaa!

Indeed.


19 posted on 04/13/2014 4:57:31 PM PDT by humblegunner
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To: eyedigress
If it’s here keep it far away from humblegunner.

Too late.

20 posted on 04/13/2014 5:03:18 PM PDT by humblegunner
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To: humblegunner

Ha! Have a good week my FRiend.


21 posted on 04/13/2014 5:06:57 PM PDT by eyedigress ((zOld storm chaser from the west)/ ?s)
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To: Marie
I never understood the anger directed at bloggers from FR.

I don't think it's from FR, just a few of the posters.
Try not to assign motives to the whole based upon a few.

If the article is well written and pertinent, I don’t care who wrote it.

Even it's from someone pushing their own material?
Even if they are tapping into FR's traffic to make money?

I’m actually supportive of alternative media

Well, what we've got so far is a bunch of dirty-shorts
mooks ripping off MSM material and re-writing it in such
a way as to get you to click on it.

Me, I don't see rewarding them as being a good thing.

22 posted on 04/13/2014 5:11:16 PM PDT by humblegunner
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To: 2ndDivisionVet

Imagine what the forum would look like if every FReeper that has a blog posted it here.
23 posted on 04/13/2014 5:17:17 PM PDT by upchuck (Support ABLE, the Anybody But Lindsey Effort. Yes, we are the ABLE!!)
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To: upchuck

It would be like the Religion Forum, only more interesting.


24 posted on 04/13/2014 5:19:19 PM PDT by jjotto ("Ya could look it up!")
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To: upchuck

Make it a lot easier to sort out the nut cases.


25 posted on 04/13/2014 7:09:15 PM PDT by Tainan (Cogito, ergo conservatus sum -- "The Taliban is inside the building")
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To: humblegunner

So first you get mad that they’re ‘pushing their own material’ then you get mad that they’re ‘ripping off MSM material and re-writing it in such a way as to get you to click on it.’

Either way, it doesn’t matter to you. If it’s not an MSM article, it’s a dirty ‘blogger’ who needs to be beaten down. If they’re promoting their own material (as any capitalist will do) they suck. If they’re promoting someone else’s material, they’re a dirty blogger that needs to be beaten down.

As I see it, you’re pro MSM and anti free speech and free journalism.

The internet has done more to wrestle the iron grip of propaganda from the MSM than anything in human history. Bloggers have done more to keep the MSM reigned in and tried to keep them honest. This is the greatest human experiment since the foundation of our country and should be encouraged.

And no. I do not - and never have had - a blog. I just get really irritated when I come across an interesting commentary and I’ve got to fight past the ‘blog pimp’ accusations before I can debate the actual content.

Please don’t forget that many websites that we reference regularly once began as blogs. They gained credibility over time.


26 posted on 04/13/2014 10:42:25 PM PDT by Marie (When are they going to take back Obama's peace prize?)
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To: 2ndDivisionVet
Good G, my blog must be at the top of every search done and read by millions!

Having used his advice without being told years ago, I can safely say those may be the very reasons I no longer post to it. That and I no longer wished to deal with inane and insane lib commentators.

27 posted on 04/14/2014 5:03:45 AM PDT by PIF (They came for me and mine ... now it is your turn ...)
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To: Marie
So first you get mad that they’re ‘pushing their own material’ then you get mad that they’re ‘ripping off MSM material

I'm never mad. And you're almost right about the material.
They are pushing stolen material to get blog hits.

Either way, it doesn’t matter to you. If it’s not an MSM article, it’s a dirty ‘blogger’ who needs to be beaten down.

If the dirty blogger posts his material in full, I generally won't beat him down.

If they’re promoting their own material (as any capitalist will do) they suck.

If they are USING Free Republic as a free advertising tool, they do indeed suck.

As I see it, you’re pro MSM and anti free speech and free journalism.

Wanting them to post their material in full is anti free speech?
Interesting. Just because the MSM can't be trusted does not automatically mean that blogs can be trusted.
Citing your dislike for crap sandwiches is no reason to switch to rotting roadkill.

The internet has done more to wrestle the iron grip of propaganda from the MSM than anything in human history.

Now you think I dislike the whole internet?

Bloggers have done more to keep the MSM reigned in and tried to keep them honest.

Indeed, made-up garbage and stolen material with no checking or oversight is an awesome thing.

This is the greatest human experiment since the foundation of our country and should be encouraged.

BLOGS are? You're cracked.

I just get really irritated when I come across an interesting commentary and I’ve got to fight past the ‘blog pimp’ accusations before I can debate the actual content.

Yes, scrolling is hard.

They gained credibility over time.

At least we agree that blogs lack credibility.

28 posted on 04/14/2014 9:51:10 AM PDT by humblegunner
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To: humblegunner

I completely agree with you that, if they’re just posting an MSM article, they should link to the direct source and not take credit. Absolutely. That’s stealing.

But if it’s original material, they don’t have to. If they wrote original content, they have every right to get the hit as a big publication does. People don’t like it, they don’t click. There’s no reason to tear them down.

Here at FR, we reference blogs all the time. These are *all* conservative blogs.

20) Althouse
19) Vox Popoli
18) Atlas Shrugs
17) IMAO
16) Rachel Lucas
15) Legal Insurrection
14) Moonbattery
12) Michelle Malkin
11) Liberal Logic 101
10) Redstate
9) Naked DC
8) The Campaign Spot
7) Newsbusters
6) Twitchy
5) Ace Of Spades HQ
4) Breitbart
3) Gateway Pundit
2) Instapundit
1) Hot Air

We link to them, click on them, support them, help their advertising. There no reason that we shouldn’t support the little guys, too.

In all honesty, I think that FR should have an ad column and rake in the cash. And we’ll all use Adblock Plus, block it so it doesn’t bother us, and everyone will be happy. It’s capitalism and I love it! :)


29 posted on 04/14/2014 11:32:18 AM PDT by Marie (When are they going to take back Obama's peace prize?)
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To: Marie

I don’t recall having commented about any of those twenty.

You don’t see those authors pimping their own stuff here either.

Not every blogger is equal.


30 posted on 04/14/2014 12:03:01 PM PDT by humblegunner
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