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Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)
Forbes ^ | August 2, 2014 | Marian Salzman

Posted on 08/02/2014 9:06:32 PM PDT by 2ndDivisionVet

When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her moose hunting and seeing Russia from her house, you knew what she stood for, and you had some begrudging respect for her positioning as a hockey mom who didn’t believe in wasting a civic nickel. (You gotta remember the stuff on pigs and pork?)

The previously unknown Alaska governor quickly became a new breed of working mother. A strong conservative woman. An unlikely but believable candidate to shatter the glass ceiling. A rallying force for the Tea Party and other right-wingers. A maverick, a rebel, a politician unafraid of speaking her mind—and who cared if it was uninformed or inappropriate?

With John McCain (who is so not a kook that I can’t understand how his brand ever got commingled with Her Kookiness, because brands are judged by the company they keep), she tried her best to give Obama a run for his money and earn that erstwhile place a heartbeat away from the famous 3 a.m. phone call. When that didn’t work out, she traded politics for much-more-lucrative punditry and remained a force that shaped the American conversation, for better or worse....

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Computers/Internet; Politics; Society
KEYWORDS: hillary; mccain; palin; women
Got that?
1 posted on 08/02/2014 9:06:32 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet
Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her moose hunting and seeing Russia from her house...

Any author that perpetuates the 'Russia from her house' BS should be ignored.

2 posted on 08/02/2014 9:15:36 PM PDT by upchuck (It's a shame nobama truly doesn't care about any of this. Our country, our future, he doesn't care.)
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To: 2ndDivisionVet

I would happily buy Ms. Salzman dinner if she could cite for me in what speech or conversation Sarah Palin said “she could see Russia from her house.” If, OTOH, Tina Fey is proven to be the person who said that then Ms. Salzman should eat my shorts.


3 posted on 08/02/2014 9:17:41 PM PDT by Rembrandt (Part of the 51% who pay Federal taxes)
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To: 2ndDivisionVet; KC_Lion

These people hate Palin so much they just can’t stop talking about her.


4 posted on 08/02/2014 9:18:29 PM PDT by GeronL (Vote for Conservatives not for Republicans)
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To: 2ndDivisionVet

Marian is CLEARLY a kook.


5 posted on 08/02/2014 9:18:48 PM PDT by Paladin2
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To: Rembrandt

I wouldn’t normally cite Snopes here, but they agree Sarah Palin never said that, it was indeed Tina Fey. And they have both videos. http://www.snopes.com/politics/palin/russia.asp


6 posted on 08/02/2014 9:19:55 PM PDT by coloradan (The US has become a banana republic, except without the bananas - or the republic.)
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To: Paladin2
From the Forbes site regarding Marian Salzman:This leftist nut has the same I disease as nobama.
7 posted on 08/02/2014 9:21:39 PM PDT by upchuck (It's a shame nobama truly doesn't care about any of this. Our country, our future, he doesn't care.)
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To: 2ndDivisionVet

“Marian Salzman is an American advertising and public relations executive. She is CEO of Havas PR North America and chairs the Global Collective, the organizing collaborative of all of the PR assets of Havas. She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.”

ummmm no thanks


8 posted on 08/02/2014 9:21:54 PM PDT by Nifster
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To: 2ndDivisionVet

This author drips stinky stuff from her ears having her head recently emerge from her....I say no more, you get the picture.


9 posted on 08/02/2014 9:21:55 PM PDT by rockinqsranch ((Dems, Libs, Socialists, call 'em what you will. They ALL have fairies livin' in their trees.))
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To: 2ndDivisionVet

What’s with comments at Forbes? I can’t get in to read them?????


10 posted on 08/02/2014 9:22:16 PM PDT by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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To: 2ndDivisionVet

she tried her best to give Obama a run for his money and earn that erstwhile place a heartbeat away from the famous 3 a.m. phone call


Seriously??? Mccain was running for pres not Sarah Palin but this writer attacks Palin as tho she was running Mccain’s campaign.

Geez these Palin haters are delusional.


11 posted on 08/02/2014 9:22:25 PM PDT by RginTN
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To: RginTN

This person is a big McCain fan apparently too.


12 posted on 08/02/2014 9:23:16 PM PDT by GeronL (Vote for Conservatives not for Republicans)
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To: 2ndDivisionVet
McCain (who is so not a kook

John McCain left Kookville a long time ago and is now firmly entrenched in Crazy Old Man territory.

13 posted on 08/02/2014 9:25:51 PM PDT by Hugin ("Do yourself a favor--first thing, get a firearm!")
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To: 2ndDivisionVet
Hear that conservatives? Palin quit her job for fame and fortune. Now you numbskulls need to vote for a nice, smart gentleman like Jeb Bush or Romney again, who'll talk in pleasing baritones about reaching across the aisle only to concede graciously to the Democrat champion.

Yeppers, never-mind the Alinsky tactics that drove her from office, giving her the only option to resign and save her state and family from ruin.

LISTEN TO OUR TALKING POINTS, DAMNIT!

14 posted on 08/02/2014 9:26:05 PM PDT by Extremely Extreme Extremist
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To: 2ndDivisionVet

Same cr%p. Different day. She has been right many times more than she has been wrong. These scared and arrogant sob’s cannot bring themselves to the level of the average American. If she does choose to launch a campaign and the American people choose notto embrace her, it is America’s loss. She is the only one telling like it is and is not afraid of the ramifications. Something this author does not have the ability to do, and knows it.


15 posted on 08/02/2014 9:26:20 PM PDT by mazz44
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To: 2ndDivisionVet

I say again. Palin lives rent free in tiny lefty pea brains.


16 posted on 08/02/2014 9:27:44 PM PDT by VRWC For Truth (Roberts has perverted the Constitution)
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To: 2ndDivisionVet

To sum it up the 1 percenters say she’s basically irrelevant and risks become completely irrelevant if she doesn’t re-invent herself.

She re-invents herself every time she openers her mouth and lets the criminals in the District of Criminals have it.


17 posted on 08/02/2014 9:29:10 PM PDT by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: VRWC For Truth
If they'd just left her alone, Palin would have quietly finished out her term and returned to private life. She has even said so that her intention was to only serve a single term.

The Left really stirred up a hornet's nest by driving her out of office and now they're paying the price.

18 posted on 08/02/2014 9:33:41 PM PDT by Extremely Extreme Extremist
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To: 2ndDivisionVet
Russia is a country that, in the mid-60s, was cited by Bubba’s favorite Georgetown Prof. (Carroll Quigley) as the most recent iteration of the Orthodox Civilization that is the main alternative to the standard Western civilization that’s been assimilating all other civilizations since the Greeks.

(Interesting that it’s the only civilizational dividing line which classical music jumped, that is, the Russians produce great literate art music, the Chinese, Japanese, Turks & Hindus don’t produce any significantly vital, autochthonous literate art music ("classical") of their own. Generally, “Material artifacts jump civilizational dividing lines; cultural artifacts don’t.”)

Russia is a country that still believes that it has a future, even in the midst of killing itself off with vodka and 8 abortions per woman. Still believing in itself, it knows enough to make its enemies fear it.

Palin’s waterboarding remark is for the minority of Americans who still believe that we have a future.

I can’t sanction such a view. But I understand that it’s red blooded.

19 posted on 08/02/2014 9:51:59 PM PDT by CharlesOConnell (CharlesOConnell)
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To: Extremely Extreme Extremist

What price is the left paying?


20 posted on 08/02/2014 10:00:32 PM PDT by PghBaldy (12/14 - 930am -rampage begins... 12/15 - 1030am - Obama's advance team scouts photo-op locations.)
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To: 2ndDivisionVet

I can’t believe Forbes has a ditzy moron writing for them that has confused Sarah Palin with Tina Fey. I guess finding good employees is tough these days. Marian, Sarah Palin is not Tina Fey. They are two different people. I guarantee it.


21 posted on 08/02/2014 10:30:42 PM PDT by FlingWingFlyer (America is not a refugee camp! It is my home!!!)
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To: 2ndDivisionVet

Why don’t these elites just say it out loud? They all think that Governor Palin and the rest of us are all “white trash”. We stupid redneck, gun-toting Tea Party idiots who believe our nation is spiraling out of control because it has failed to adhere to the constitution that has enabled us to survive for well over 200 years.


22 posted on 08/02/2014 10:41:46 PM PDT by dowcaet
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To: GeronL
I like what she says, but can't stand the sound of her voice most of the time.

She sounds like a kook a lot of the time when she speaks.

So I just read what she says, no problem.

23 posted on 08/02/2014 11:01:26 PM PDT by Mogger (Independence, better fuel economy and performance with American made synthetic oil.)
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To: 2ndDivisionVet
With John McCain (who is so not a kook...

Where has he been the last two decades?

24 posted on 08/02/2014 11:35:30 PM PDT by marron
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To: upchuck
Any author that perpetuates the 'Russia from her house' BS should be ignored.

That's where I stopped. Can't these lying SOB's ever stop?

Nope.

Nothing of any substance is this pile of slop.
25 posted on 08/02/2014 11:36:21 PM PDT by 98ZJ USMC
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To: dowcaet
“white trash”

The self proclaimed elites cannot say this for it would mark them clearly as the bigots they make us out to be here in fly over Palin patronizing country.

These fools do not see that white on black bigotry and elitist on non-elites bigotry and liberal on conservative bigotry is all the same. It is bigotry!

Bigotry is healthy. It heals the spirit and lift the soul higher and higher.

26 posted on 08/02/2014 11:39:29 PM PDT by urbanpovertylawcenter (the law and poverty collide in an urban setting and sparks fly)
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To: 2ndDivisionVet
Do the new Asian owners of Forbes Magazine have anything to do with promoting this nonsense?

Skadden Reps Asian Investors In Forbes Majority-Stake Buy

27 posted on 08/03/2014 1:01:08 AM PDT by TChad (The Obamacare motto: Dulce et decorum est pro patria mori.)
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To: upchuck

The other day , I was listening to a couple of baseball announcers filling the dead spaces between pitches with BS, and sure enough, they took a swipe at Palin by bringing up the “I can see Russia” lie.

What that has to do with baseball, I haven’t a clue.


28 posted on 08/03/2014 1:17:32 AM PDT by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: upchuck

Marian Salzman writes for Forbes magazine and gets her “news” from SNL skits.

Such is the state of “journalism”.


29 posted on 08/03/2014 6:52:53 AM PDT by joshua c (Please dont feed the liberals)
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To: rockinqsranch

This author drips stinky stuff from her ears having her head recently emerge from her....I say no more, you get the picture.


Do you mean `so far up she has to open her mouth to break wind’?


30 posted on 08/03/2014 7:15:28 AM PDT by Peet (Liberals are the feces that are created when shame eats too much stupid. -Dale Gribble)
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To: Peet

A worthless target attracts no fire.


31 posted on 08/03/2014 11:57:37 AM PDT by bicyclerepair (The zombies here elected alcee hastings. TERM LIMITS ... TERM LIMITS)
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To: Rembrandt

Well, I guess you should pack up and mail some silverware and a pair of your shorts to Ms. Salzman.


32 posted on 08/03/2014 12:06:30 PM PDT by ROCKLOBSTER (Celebrate "Republicans Freed the Slaves" Month.)
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To: CharlesOConnell
"I can’t sanction such a view"

What, waterboarding terrorists? Oh, I can sanction that all day and all night long.

33 posted on 08/03/2014 2:05:31 PM PDT by CatherineofAragon ((Support Christian white males---the architects of the jewel known as Western Civilization).)
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