Skip to comments.Hurtigruten stakes out the North American market
Posted on 10/28/2019 2:48:24 AM PDT by 2ndDivisionVet
In Hurtigrutens most extensive stateside event ever, the Norwegian company just gave nearly 300 US and Canadian travel advisors and media a taste of its new hybrid-electric ship, Roald Amundsen.
The US market is very important to us, both as a destination and as a source market, Hurtigruten CEO Daniel Skjeldam said. The company hasnt been that present in the US market, but thats going to change, he added.
Just 10% of business came from the US last year. That is targeted to rise to 25% to 30%, and Hurtigrutens Seattle office has bulked up from a few people to almost 45 to support the growth.
Challenges and changes
Low consumer and trade awareness of the brand are challenges cited by John Downey, Hurtigrutens president for the Americas, who joined from Amazon Go in the spring. Also, We need to make things much easier on our trade partners, he said. To that end, Hurtigruten is building a new trade portal from the ground up, with travel advisors input. For Canada, bilingual marketing materials are being created.
Also, pricing is now all-inclusive for the American market. Bundled in are beer and wine, Wi-Fi, one landing or excursion per day, gratuities, taxes and a weather-resistant parka.
(Excerpt) Read more at seatrade-cruise.com ...
Deep in the Hurtigruten forest.
I thought sure I was going to be the first in with that. Congratulations!
Haven’t head from him in a while...
Is this the same type of ship that went boom over there? Something to do with the batteries outgassing and an ignition source followed by a big boom and a metal fire...
It was then that the Hurtigruten man
Came singing songs of love
Oh Man, I’m so glad I scrolled down before posting.
Dunno the particulars on this ship, but the article below reports about a cargo ship’s problems (lengthy article):
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