Skip to comments.NBC Plans to Run Controversial NHL Ad (Martha Burk alert)
Posted on 09/27/2005 11:24:04 PM PDT by ajolympian2004
NEW YORK - Despite objections from Martha Burk, NBC said it was going ahead with plans to air an NHL commercial showing a bare-chested player being dressed by a scantily clad woman.
Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive. Burk led an unsuccessful effort to allow female members at Augusta National three years ago and is stepping down as chair of NCWO on Nov. 1.
NBC said it had no problem with the spot, which first appeared last week on the NHL's Web site, and planned to air it on its NHL preview show Saturday.
"We've viewed the spot and find nothing objectionable," NBC Sports spokeswoman Alana Russo said Tuesday.
The ad is among a five-part "Inside the Warrior" series produced for the league. NHL spokeswoman Bernadette Mansur said the ads will also run on Comedy Central, MTV and VH1.
Burk said the NCWO plans to write letters of protest to NHL commissioner Gary Bettman and Dick Ebersol, chairman of NBC Universal Sports & Olympics.
"One person's objectionable is another person's bottom line," Burk said. "I think it's shortsighted of them, but it's not unexpected."
Opening night for the NHL is Oct. 5, when all 30 teams will be in action following the season-long lockout.
I am sure the NHL is delighted by this. They need any and all notice they can get after giving up last season. I wonder if they bribed Burk to complain or the just tossed out bait to her knowing she would bite for free?
man o man, Martha and her ilk must be in their death throes, to have to waste any energy on this ad.
Thanx for the link
How could this be an offensive ad? That it portrays a woman as a 'servant' to the 'warrior'? But the story can always be the other way around: the woman may as well be a powerful queen who uses her power to control the 'warrior'...
isn't this nfl monday night football redux from a couple of years ago?
All the sick stuff on TV today and Burk objects to this commercial? Jaysus!
But on a happier note, the NHL is back.
Geez, that's not so bad. And I don't even *like* hockey.
Good grief. What's wrong with that?
Miss Burk needs to get a life.
What's the big deal?
Her hubby gives her way too much of an allowance.
I suspect her hubby is a "she".