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NBC Plans to Run Controversial NHL Ad (Martha Burk alert)
AP via Yahoo! Sports ^ | Tuesday September 27, 2005 | AP

Posted on 09/27/2005 11:24:04 PM PDT by ajolympian2004

NEW YORK - Despite objections from Martha Burk, NBC said it was going ahead with plans to air an NHL commercial showing a bare-chested player being dressed by a scantily clad woman.

Burk, chairwoman of the National Council of Women's Organizations, said the ad was offensive. Burk led an unsuccessful effort to allow female members at Augusta National three years ago and is stepping down as chair of NCWO on Nov. 1.

NBC said it had no problem with the spot, which first appeared last week on the NHL's Web site, and planned to air it on its NHL preview show Saturday.

"We've viewed the spot and find nothing objectionable," NBC Sports spokeswoman Alana Russo said Tuesday.

The ad is among a five-part "Inside the Warrior" series produced for the league. NHL spokeswoman Bernadette Mansur said the ads will also run on Comedy Central, MTV and VH1.

Burk said the NCWO plans to write letters of protest to NHL commissioner Gary Bettman and Dick Ebersol, chairman of NBC Universal Sports & Olympics.

"One person's objectionable is another person's bottom line," Burk said. "I think it's shortsighted of them, but it's not unexpected."

Opening night for the NHL is Oct. 5, when all 30 teams will be in action following the season-long lockout.


TOPICS: Society; Sports; TV/Movies
KEYWORDS: augustanational; dickebersol; garybettman; hockey; insidethewarrior; marthaburk; nbc; nbcsports; ncwo; nhl; now; themasters

1 posted on 09/27/2005 11:24:05 PM PDT by ajolympian2004
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To: ajolympian2004

I am sure the NHL is delighted by this. They need any and all notice they can get after giving up last season. I wonder if they bribed Burk to complain or the just tossed out bait to her knowing she would bite for free?


2 posted on 09/27/2005 11:31:59 PM PDT by JLS
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To: JLS; All
Found the commercial links for Windows Media player at http://www.nhl.com/

700k version: mms://wm.nhl.na-central.speedera.net/wm.nhl.na-central/comp/ad/ad1_700.wmv

300k version: mms://wm.nhl.na-central.speedera.net/wm.nhl.na-central/comp/ad/ad1_300.wmv

3 posted on 09/27/2005 11:40:32 PM PDT by ajolympian2004
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To: ajolympian2004

man o man, Martha and her ilk must be in their death throes, to have to waste any energy on this ad.
Thanx for the link


4 posted on 09/28/2005 12:17:05 AM PDT by stylin19a
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To: JLS

How could this be an offensive ad? That it portrays a woman as a 'servant' to the 'warrior'? But the story can always be the other way around: the woman may as well be a powerful queen who uses her power to control the 'warrior'...


5 posted on 09/28/2005 1:14:42 AM PDT by paudio (Four More Years..... Let's Use Them Wisely...)
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To: ajolympian2004

isn't this nfl monday night football redux from a couple of years ago?


6 posted on 09/28/2005 1:51:32 AM PDT by JohnLongIsland
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To: ajolympian2004
Thanks for the links.

All the sick stuff on TV today and Burk objects to this commercial? Jaysus!

But on a happier note, the NHL is back.

Go Wings!


7 posted on 09/28/2005 6:31:24 AM PDT by cowboyway (My heroes have always been cowboys.)
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To: ajolympian2004; TheBigB; Lazamataz; Fierce Allegiance; Constitution Day; Tijeras_Slim

Geez, that's not so bad. And I don't even *like* hockey.


8 posted on 09/28/2005 6:54:29 AM PDT by martin_fierro (Randle-El is a freakin' IDIOT)
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To: martin_fierro

Good grief. What's wrong with that?

Miss Burk needs to get a life.


9 posted on 09/28/2005 6:56:50 AM PDT by Constitution Day
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To: martin_fierro

What's the big deal?

Her hubby gives her way too much of an allowance.


10 posted on 09/28/2005 6:58:54 AM PDT by Fierce Allegiance (Anyone want to be on my Civil Engineers ping list? Infrequent pings only to relevant stuff.)
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To: Fierce Allegiance
Her hubby gives her way too much of an allowance.

I suspect her hubby is a "she".

11 posted on 09/28/2005 12:26:58 PM PDT by Still Thinking (Disregard the law of unintended consequences at your own risk.)
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