Which is strange, considering that the Silver and Black are in the bottom 1/3rd of the league in terms of total revenue.
Hey it could be worse, we could have Bon Jovi running the show...
When Al Davis 1st got into the Raiders, the investment was what - $100k (total, spread among the investors).
The Raiders are worth (I heard) $1b on the market.
Not a bad investment, considering the taxpayers footed the bill for his playground and Bart Transportation for the suburbia flight.
The Raiders have one of the largest Memorablia sales of any team, which fell into the sewer in LA. The Name Oakland Raiders sells.
Making Art Shell the Head Coach has as much to do with the Oakland Heyday and Memorablia Sales as needing an effective Coach. Coach Shell brings the Name recognition of the Outstanding Offensive line and Great Raider history. This sells, even though the team lacks skills to play competitive football.