Skip to comments.'Get a Mac' ads contribute to Mac sales
Posted on 02/05/2007 9:59:46 AM PST by JohnSheppard
Apple's 'Get a Mac' ad campaign is boosting company sales -- which grew three times faster than sales of PCs over the last three months of 2006 compared to the same period in 2005 -- according to AdWeek. Creative Strategies president Tim Bajarin says the Mac comparison approach is working, noting that half of all Macs are sold to non-Mac users and that Apple's share of the total computer market is growing steadily -- from three percent three years ago to five percent in 2007. The ads depict a nerdy 'PC guy' played by comedian John Hodgman and a hip 'Mac Guy' played by actor Justin Long. Apple's "Mac vs. PC" series earned the honor of Best Spots' 2006 Campaign of the Year, and the 2006 spot that resonated most with consumers was "Virus." Hodgman as the 'PC guy' in "Virus" catches a cold, crashes, and passes out while 'Mac guy' Long remains sympathetic and healthy throughout the spot.
I think they have been great ads as well, and to get the public to spend three times as much to buy a Mac is pretty good selling as I see it.
I thought the marketing geniuses decided that Justin Long looked too grungy and was turning people off, so they were dropping the campaign.
The ads are working on me. Am I alone in being tired of the Microsoft product? I am worried about my peripherals, though.
Some of the older interfaces like RS-232 or Centronics parallel might have a problem, but those devices are considered antiques now.
Canon i9900 and Olympus Stylus 800.
Where did you hear that?
olympusamerica.com has OLYMPUS Master 1.42EX for MacOS OS X 10.2 or later, updated: May.23 2006.
There is a good chance that Mac OS X printing and iPhoto will support your equipment with the built-in drivers, so you wouldn't have to install any new drivers. But you could download and install them anyway so that you have the latest versions from the original manufacturers.
You sure you aren't thinking of "Dude Yer Gettin a Dell" ?
What was that morons name ?
It was in the news a couple of months ago. Heck, there was at least one FR thread about it.
On November 8th, 2006 RadarOnline reported Justin Long will no longer be the face of the Macintosh when shooting resumes for a new set of the commercials. They said an unnamed representative for Long confirmed this. Subsequently, they printed an "update" where they did name a source, Long's agent, as saying that Long is in fact doing more Mac ads.
Justin Long has denied these rumors and stated that he will continue to do Apple advertisements. He has since appeared in seven additional "Get a Mac" ads since the publication of the rumor.
Whatever story I read had details as to the reasoning behind the alleged decision to drop Long from the ads. And I never saw the follow-up saying it wasn't happening after all.
That makes sense.
No report I've seen has indicated that the ads are anything less than successful.
But since that was published, new ads have continued to appear. Of course, they may have had a certain number of them planned, did them, and moved on, and other have chosen to characterize it as "firing" the guy.
Yeah, I'm learning to take everything with a grain of salt in these "PC-vs-Mac" articles.
Turns out to have been completely false, but interesting nonetheless.
Looks like it isn't just the MSM that confuses the reporter's opinions for actual news....
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