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'Get a Mac' ads contribute to Mac sales
macnn ^ | 02/05/2007

Posted on 02/05/2007 9:59:46 AM PST by JohnSheppard

Apple's 'Get a Mac' ad campaign is boosting company sales -- which grew three times faster than sales of PCs over the last three months of 2006 compared to the same period in 2005 -- according to AdWeek. Creative Strategies president Tim Bajarin says the Mac comparison approach is working, noting that half of all Macs are sold to non-Mac users and that Apple's share of the total computer market is growing steadily -- from three percent three years ago to five percent in 2007. The ads depict a nerdy 'PC guy' played by comedian John Hodgman and a hip 'Mac Guy' played by actor Justin Long. Apple's "Mac vs. PC" series earned the honor of Best Spots' 2006 Campaign of the Year, and the 2006 spot that resonated most with consumers was "Virus." Hodgman as the 'PC guy' in "Virus" catches a cold, crashes, and passes out while 'Mac guy' Long remains sympathetic and healthy throughout the spot.


TOPICS: Computers/Internet
KEYWORDS: apple; getamac; mac
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1 posted on 02/05/2007 9:59:52 AM PST by JohnSheppard
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To: JohnSheppard
'Get a Mac' ads contribute to Mac sales


2 posted on 02/05/2007 10:02:12 AM PST by jdm
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To: JohnSheppard

I think they have been great ads as well, and to get the public to spend three times as much to buy a Mac is pretty good selling as I see it.


3 posted on 02/05/2007 10:04:18 AM PST by A CA Guy (God Bless America, God bless and keep safe our fighting men and women.)
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To: JohnSheppard

I thought the marketing geniuses decided that Justin Long looked too grungy and was turning people off, so they were dropping the campaign.


4 posted on 02/05/2007 10:05:43 AM PST by william clark
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To: JohnSheppard

The ads are working on me. Am I alone in being tired of the Microsoft product? I am worried about my peripherals, though.


5 posted on 02/05/2007 10:11:55 AM PST by kerryusama04 (Isa 8:20, Eze 22:26)
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To: kerryusama04
Your peripherals may work just fine on a Mac, especially the ones using USB connections. What have you got?

Some of the older interfaces like RS-232 or Centronics parallel might have a problem, but those devices are considered antiques now.

6 posted on 02/05/2007 10:21:55 AM PST by HAL9000 (Get a Mac - The Ultimate FReeping Machine)
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To: HAL9000

Canon i9900 and Olympus Stylus 800.


7 posted on 02/05/2007 10:39:12 AM PST by kerryusama04 (Isa 8:20, Eze 22:26)
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To: JohnSheppard
Man, I sure could go for a Big Mac right now for some reason.


8 posted on 02/05/2007 10:47:40 AM PST by SquirrelKing
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To: william clark
I thought the marketing geniuses decided that Justin Long looked too grungy and was turning people off, so they were dropping the campaign.

Where did you hear that?

9 posted on 02/05/2007 11:09:04 AM PST by highball ("I never should have switched from scotch to martinis." -- the last words of Humphrey Bogart)
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To: kerryusama04
Canon.com has i9900 Printer Driver Ver. 4.1.9 (Mac OS X) 2007-01 available for download.

olympusamerica.com has OLYMPUS Master 1.42EX for MacOS OS X 10.2 or later, updated: May.23 2006.

There is a good chance that Mac OS X printing and iPhoto will support your equipment with the built-in drivers, so you wouldn't have to install any new drivers. But you could download and install them anyway so that you have the latest versions from the original manufacturers.

10 posted on 02/05/2007 11:11:08 AM PST by HAL9000 (Get a Mac - The Ultimate FReeping Machine)
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To: william clark

You sure you aren't thinking of "Dude Yer Gettin a Dell" ?

What was that morons name ?


11 posted on 02/05/2007 11:12:48 AM PST by festus (The constitution may be flawed but its a whole lot better than what we have now.)
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To: highball

It was in the news a couple of months ago. Heck, there was at least one FR thread about it.


12 posted on 02/05/2007 11:14:29 AM PST by william clark
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To: william clark
Well, I just did a search and couldn't come up with an FR thread on the subject, so I may be thinking of another site where there was some dialogue on it. In any case, Wikipedia had some info on where the story was originally sourced (I'm sure I saw it picked up on some other site):

On November 8th, 2006 RadarOnline reported Justin Long will no longer be the face of the Macintosh when shooting resumes for a new set of the commercials. They said an unnamed representative for Long confirmed this. Subsequently, they printed an "update" where they did name a source, Long's agent, as saying that Long is in fact doing more Mac ads.

Justin Long has denied these rumors and stated that he will continue to do Apple advertisements.[4] He has since appeared in seven additional "Get a Mac" ads since the publication of the rumor.

Whatever story I read had details as to the reasoning behind the alleged decision to drop Long from the ads. And I never saw the follow-up saying it wasn't happening after all.

13 posted on 02/05/2007 11:26:52 AM PST by william clark
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To: william clark

That makes sense.

No report I've seen has indicated that the ads are anything less than successful.


14 posted on 02/05/2007 1:18:20 PM PST by highball ("I never should have switched from scotch to martinis." -- the last words of Humphrey Bogart)
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To: JohnSheppard
'Get a Mac' ads contribute to Mac sales

So that's what's gotten Billy boy so pissed off.
15 posted on 02/05/2007 1:20:22 PM PST by aruanan
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To: highball
Where did you hear that?

Pro-PC counter-buzz.
16 posted on 02/05/2007 1:21:36 PM PST by aruanan
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To: highball; aruanan; william clark
Apple fires 'smug little twit'
17 posted on 02/05/2007 1:29:04 PM PST by martin_fierro (< |:)~)
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To: martin_fierro

But since that was published, new ads have continued to appear. Of course, they may have had a certain number of them planned, did them, and moved on, and other have chosen to characterize it as "firing" the guy.


18 posted on 02/05/2007 1:50:53 PM PST by aruanan
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To: aruanan

Yeah, I'm learning to take everything with a grain of salt in these "PC-vs-Mac" articles.


19 posted on 02/05/2007 2:00:18 PM PST by martin_fierro (< |:)~)
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To: martin_fierro

Interesting.

Turns out to have been completely false, but interesting nonetheless.

Looks like it isn't just the MSM that confuses the reporter's opinions for actual news....


20 posted on 02/05/2007 2:10:37 PM PST by highball ("I never should have switched from scotch to martinis." -- the last words of Humphrey Bogart)
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