Skip to comments.Consumers shun nutrition info for recycling instructions
Posted on 02/22/2008 9:05:09 AM PST by Tamar1973
The consultancy conducted an online survey amongst 1,000 consumers aged 16 years and over. Eighty-four percent of respondents said they now look at recycling details.
For 84 per cent this is just as important as fat content. For 80 per cent it is more important than salt info, for 79 per cent more important than sugar info, and for 70 per cent more important than calorie content.
The findings are pertinent at the present time as the nutrient content of food is a hot topic across Europe, since the European Commission published its proposal for new labelling legislation at the end of last month.
The purpose of the planned labelling legislation is to help consumers make informed purchasing decisions, as well as simplify the system across the whole bloc.
However this has already caused consternation from the food industry, since the number of nutrients the commission proposed to be listed front-of-pack (six - fat, saturated fat, carbohydrates, sugar, salt and energy) and the minimum size for text for mandatory information (3mm) would pose design issues.
In particular, the CIAA has said this could compromise the brand, and thus stand in the way of consumer recognition.
If recycling details are also be included, this makes the available space even more crowded.
David Bird, senior consumer analyst at said: "One of the problems is that consumers are currently bombarded with a host of different recycling labels on food packaging."
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