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Oscar Ceremony Not So Golden With Ratings
CNBC.com ^ | February 25, 2008 | CNBC staff

Posted on 02/25/2008 2:09:47 PM PST by Zuben Elgenubi

Oscar Ceremony Not So Golden With Ratings
Posted By:Julia Boorstin
Topics:Advertising | Movies & Film Studios | Television | Media
Sectors:Media
Companies:Walt Disney Co

The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.

Advertisers look to the Oscars, nicknamed "the Super Bowl for women" to reach a mass audience of more affluent women. Last year 40 million people watched the awards ceremony, two thirds of them women. This year, thanks to the writers' strike, the fact that the nominated movies didn't have huge box office success, I'm not surprised that it's much less. The Academy --and  ABC (owned by Disney("DIS","WSODQ_COMPONENT_DIS_ID0E1G15839609","WSODQ","true","ID0E1G15839609","off","false"); ,which broadcasts the telecast--will want to get the numbers up again next year.

But since the Academy can't control which films its members vote for, it's up to the Academy to come up with a way to make the show more exciting. And I'm sure the Academy hopes that next year there's a "Chicago" or "Titanic" --a movie that wins both at the box office and at the Oscars, the best recipe for Oscar ratings gold.



TOPICS: Music/Entertainment
KEYWORDS: oscar; wgaf; yawn
There's also a vote to be taken at the Website.

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1 posted on 02/25/2008 2:09:48 PM PST by Zuben Elgenubi
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To: Zuben Elgenubi

These people spend the year trotting all over the globe making asses of themselves with their general anti-American, pro- tinpot dictator childishness and then expect regular people to tune in and watch them tell the world how wonderful they are? Give me a break. I wouldn’t have tuned in if I’d heard that someone dropped a bomb on the place. I loathe and detest these assclowns.


2 posted on 02/25/2008 2:12:43 PM PST by pgkdan (Tolerance is the virtue of the man without convictions - G.K. Chesterton)
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To: pgkdan

That is pretty much how I would sum it up.

They can all pound sand for all I care.


3 posted on 02/25/2008 2:15:32 PM PST by Shelayne
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To: Zuben Elgenubi

I am glad I am not the only who thought that the show sucked.


4 posted on 02/25/2008 2:16:34 PM PST by The_Republican (You know why Chelsea Clinton is so Ugly? Because Janet Reno is her Father! LOL! - Mac is Back!)
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To: Zuben Elgenubi

Memo to Daniel Day Lewis: Wearing one earring makes you a pirate. Wearing a matched set makes you an old lady.


5 posted on 02/25/2008 2:16:39 PM PST by Argus
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To: Shelayne; pgkdan
These people spend the year trotting all over the globe making asses of themselves with their general anti-American, pro- tinpot dictator childishness and then expect regular people to tune in and watch them tell the world how wonderful they are? Give me a break.

Yep.

But the fact that they had John Stewart hosting and got the lowest rating ever is extra sweet.

6 posted on 02/25/2008 2:17:47 PM PST by Behind Liberal Lines
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To: Zuben Elgenubi

I just read an excellent piece in Jewish World Review by Mitch Albom about the depressing nature of the films that were “honored” at the Oscars this year. He makes the point that instead of glorifying the worst in ourselves with movies, we could just look in the mirror. He lauds films with (GASP!) happy endings or good winning out over evil (which will NEVER get an Oscar nod).

This is what happens when you let liberals run things: we ALL get depressed.


7 posted on 02/25/2008 2:18:13 PM PST by alwaysconservative (The "Run Hillary Run" bumpersticker: on the back bumper for Dems, on the front for Republicans!)
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To: Zuben Elgenubi

I stopped wasting three hours+ of the Oscars, with all the preening, herpes-infected low lifes in $50,000 outfits.


8 posted on 02/25/2008 2:22:38 PM PST by FormerACLUmember (When the past no longer illuminates the future, the spirit walks in darkness.)
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To: Behind Liberal Lines

I agree. Stewart is an ass.


9 posted on 02/25/2008 2:26:44 PM PST by brivette
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To: pgkdan

The last movie my wife and I saw in a theater was Dances With Wolves when it came out in 1990. Neither of us pay any attention to the industry; especially the awards.

But last Friday, the wife, who manages a craft store, had a customer complain that they had no party items for an “Academy Awards Night” party. “After all, it’s the entertainment equivalent of the Super Bowl.” She came home and told me about it with her most “You won’t believe this” expression. Oh, and this woman was in her 50’s or thereabouts. She wasn’t a young college-age kid.

That’s one party I’m glad I missed.


10 posted on 02/25/2008 2:27:43 PM PST by bcsco (To heck with a third party. We need a second one....)
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To: Zuben Elgenubi

It might have helped their ratings if some Americans got oscars. After all, the movies were invented in America and is one our biggest exports, yet all the major awards went to foreigners (who probably hate America).


11 posted on 02/25/2008 2:37:13 PM PST by FFranco
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To: pgkdan
I wouldn’t have tuned in if I’d heard that someone dropped a bomb on the place.

I'd have tuned in for that.

12 posted on 02/25/2008 2:39:00 PM PST by Richard Kimball (Sure, they'd love to kill me, as long as they can do it without admitting I exist)
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To: Richard Kimball
I wanted Ann Hathaway I mean, I wanted to see Ann Hathaway... Which I did, right here on Free Republic!

Mark

13 posted on 02/25/2008 2:41:56 PM PST by MarkL
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To: pgkdan

AMEN!!!

I don’t buy their trash and I don’t go and pay money to see their trash....maybe when they can ‘respect’ America then I will reconsider....


14 posted on 02/25/2008 2:43:11 PM PST by HarleyLady27 (Rush thread tribal name: Mistress of Chief Gatekeeper.)
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To: FFranco

I saw all the films except Juno, either in the theaters or on DVD. That French actress who played the singer was really good. A good movie.


15 posted on 02/25/2008 2:48:07 PM PST by Zuben Elgenubi
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To: Behind Liberal Lines
But the fact that they had John Stewart hosting and got the lowest rating ever is extra sweet.

John Stewart is just not funny at all.

16 posted on 02/25/2008 2:48:54 PM PST by Zuben Elgenubi
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To: Zuben Elgenubi
Marion Cotillard deserved the Oscar....although I thought Julie Christie did give her a good run for the money.

And...I thought it so sweet when the stripper-turned-writer won best orginal screenplay award over all the writer's union types....hehehehe....

17 posted on 02/25/2008 3:07:37 PM PST by BossLady ("People will do anything, no matter how absurd, in order to avoid facing their own soul" - Carl Jung)
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

PING!!!


18 posted on 02/25/2008 4:15:14 PM PST by abb (Organized Journalism: Marxist-style collectivism applied to information sharing)
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To: Zuben Elgenubi
That French actress who played the singer was really good.

Agreed. But here's the bad news. She's a spokesperson for Greenpeace. I was hoping that maybe she was one of the normal ones.
19 posted on 02/25/2008 4:56:32 PM PST by rrr51
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To: alwaysconservative

I don’t get depressed by the libidiot new movies...

I just don’t watch them. If I desire movies, and I regularly do, there are hundreds of older flicks that I’ve already seen and many I have archived along with literally thousands more that I would like to see. Who needs these new queer movies made by psychotic liberals?


20 posted on 02/25/2008 5:36:20 PM PST by AFPhys ((.Praying for President Bush, our troops, their families, and all my American neighbors..))
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To: Richard Kimball; pgkdan

>I wouldn’t have tuned in if I’d heard that someone dropped a bomb on the place.

>>I’d have tuned in for that.

I would really have been torn between the two choices.


21 posted on 02/25/2008 5:38:05 PM PST by AFPhys ((.Praying for President Bush, our troops, their families, and all my American neighbors..))
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To: abb

Hollywood’s such a yawn.


22 posted on 02/25/2008 7:31:12 PM PST by GOPJ (Do the editors of the L.A. Times realize that illegal immigration is, you know, illegal? Patterico)
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To: FFranco
yet all the major awards went to foreigners (who probably hate America).

The foreign movies are much better than the tripe that Hollywood has been putting out lately.

23 posted on 02/25/2008 7:32:49 PM PST by dfwgator (11+7+15=3 Heismans)
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To: Behind Liberal Lines
'But the fact that they had John Stewart hosting and got the lowest rating ever is extra sweet.'

DITTO

When the Academy stopped asking class acts like Billy Crystal, Steve Martin, Bob Hope, and Johnny Carson (yeah, I know the latter two are no longer with us) to host the telecasts, and started going for "edgier" types like Stewart, Chris Rock, and Whoopi Goldberg, that's when the Titanic of Award ceremonies hit the iceberg and started sinking ever so slowly...and shows no signs of letting up.

24 posted on 02/27/2008 7:25:08 PM PST by T Lady (The Mainstream Media: Public Enemy #1)
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To: Zuben Elgenubi
Is it just the fact that I've grown up, and the Holly weird types haven't; or is it that I'm just growing as jaded as I am older?

Well whatever the reason, I could really care less about those creeps; and it seems that for once, I'm part of a growing trend!

25 posted on 02/27/2008 11:04:02 PM PST by Hillarys nightmare (So Proud to be living in "Jesus Land" ! Don't you wish everyone did?)
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To: Hillarys nightmare
You look back on the black-and-white footage of the Oscar shows of the 50s and 60s and you see John Wayne, Cary Grant, Sophia Loren, Audrey Hepburn, etc. staring in big pictures with outstanding merit.

Best movies I've seen in the past 15 years were "Legends Before the Fall" and "Million Dollar Baby". I didn't go to MDB in the theatres because of all the negativity around here (FR) about euthanasia. I'm here to say the film is not about euthanasia but courage, determination and love.

26 posted on 02/28/2008 10:09:26 AM PST by Zuben Elgenubi
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