Posted on 03/12/2008 9:56:15 PM PDT by Swordmaker
Apple today announced that more than 100,000 iPhone developers have downloaded the beta iPhone Software Development Kit (SDK) in the first four days since its launch on March 6. The iPhone SDK provides developers with the same rich set of Application Programming Interfaces (APIs) and tools that Apple uses to create its native applications for iPhone and iPod touch.
Developer reaction to the iPhone SDK has been incredible with more than 100,000 downloads in the first four days, said Philip Schiller, Apples senior vice president of Worldwide Product Marketing, in the press release. Also, over one million people have watched the launch video on Apple.com, further demonstrating the incredible interest developers have in creating applications for the iPhone.
Apple also previewed the new App Store, a breakthrough way for developers to wirelessly deliver their applications to every iPhone and iPod touch user. Developers set the price for their applicationsincluding freeand retain 70 percent of all sales revenues.
Leading developers such as AOL, Electronic Arts, Epocrates, salesforce.com and Sega have already demonstrated amazing applications using the SDK, and developer response continues to be phenomenal with more developers embracing the platform.
The iPhone SDK gives us the tools we need to create powerful iPhone applications and is an important part of our overall mobile strategy, said Rick Jensen, senior vice president, Small Business Group at Intuit, in the press release. Were excited that the iPhone expands the ways our customers can solve key financial tasks wherever they might be.
Were very excited about Apples new SDK and reaching every iPhone user through the new App Store, said Scott Rubin, vice president, Sales and Marketing, Namco Networks, in the press release. We cant wait to show off great new versions of arcade classics like PAC-MAN and Galaga that use the revolutionary features of the iPhone and iPod touch.
Apples tools have provided our development team the flexibility to make the SuitePhone application richer and deeper, said Luke Braud, vice president, Software Development, NetSuite, in the press release. NetSuite is excited at the opportunity to give every iPhone customer access to their critical business data anytime, anywhere.
Apples become an important mobile game platform with the iPhone SDK, said Jason Kapalka, co-founder and Chief Creative Officer, PopCap, in the press release. The new SDK gives us the tools to innovate and reinvent games like Bejeweled, Zuma and Peggle. With the new App Store we can reach every iPhone and iPod touch user on the planet.
Seventy percent of the retail price is hands-down the best deal out there in mobile. Its simple and motivating for developers, said Wayne B. Yurtin, president and CEO, Rocket Mobile, Inc., in the press release. We cant wait to get our first iPhone applications on the revolutionary App Store.
Six Apart pioneered the mobile blogging experience with an iPhone-optimized blog service, said Chris Alden, CEO, Six Apart, in the press release. Were taking it to the next level with our native iPhone application for TypePad thats already in development.
The iPhone is the mobile platform game developers have been dreaming of, said Scott Zerby, vice president, THQ Wireless, in the press release. Were looking at how we can use the iPhones innovative user interface to create new game experiences for our big brand entertainment partners that consumers love.
The free beta iPhone SDK is available immediately worldwide and can be downloaded at
http://developer.apple.com/iphone/program.
The iPhone Developer Program will initially be available in the US and will expand to other countries in the coming months. A QuickTime video of the iPhone roadmap event is available to view at
http://www.apple.com/quicktime/qtv/iphoneroadmap

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We have cell phones. We use them to make and receive phone calls. I don’t know what else they do. I don’t care. It’s a telephone.
RIMM should be very concerned. Apple going to end up taking a big chunk of their market share.
I'm gonna play an old arcade game like Pac-man on my ultra-cool iPhone? Why use the "revolutionary features" of the iPhone to redo Pac-man? "Bejeweled"? - a casual game that's been on the Internet for years. Games on the iPod touch? They have that already - it's called the PSP. Get back to me when I can play something really exciting.
You have a computer. You use it to post on Free Republic. You don’t know what else it does. You don’t care. It’s just a computer.
The iPhone is an OS X computer... hand held, unique user interface... we use it to access the world wide web... and it is also a cell phone.
Yesterday, I emailed to an anonymous ad on Craigslist, because I saw something I wanted to buy. The owner responded, with his phone number and address. When I received his email supply, there were a couple of "meta-links" highlighted on my iPhone screen.
I touched the screen where the phone number resided, and my iPhone dialed his number. After speaking with him, I touched the address area on my iPhone screen, and then it led to his location, on Google maps. I now own a good set of tires, almost new, for $100. The same set at the tire store cost over $500. I also use it to access Gasbuddy.com,to seek the lowest gas prices.A penny here, a nickel there, my iPhone is a money saving tool, I carry in my pocket.
I love my iPhone. It's just a phone, with a powerful little computer inside, and an excellent interface! Oh, btw, I can also keep track of my aapl stocks, read emails from my 86 year old dad, check the weather in six places, and yes, I sometimes play games! But wait, there's more...
I have a feeling the final SDK along with the plethora of apps that will follow, will have an even more profound effect than even Apple had imagined.
For one thing, this could be the “Open Sesame” of gaming as far as Apple goes. A lot of people have been clamoring for Apple to be more open to gaming. You saw at the SDK roadmap event and even further, with game developers in this last week, that there is great anticipation for this new platform. And where there is a platform there will be an ecosystem. An ecosystem of new apps, and games, and lots of new adopters.
Oh yeah, you also need a Mac to develop for the iPhone. How many developers will buy a Mac, just to develop for the iPhone? Having invested in a Mac, and having become familiar with Xcode and Cocoa development, how many of those developers will become osX developers and users?
Perhaps this will be nothing, but perhaps it could really be something.
Apple also previewed the new App Store, a breakthrough way for developers to wirelessly deliver their applications to every iPhone and iPod touch user. Developers set the price for their applications--including free--and retain 70 percent of all sales revenues.Egad! Apple's doomed! ;')
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