Posted on 03/19/2008 9:06:20 AM PDT by Swordmaker
CompUSA, now "The All-New CompUSA" and TigerDirect (both are "Systemax" companies) are running promotional photos on their Lenovo ThinkPad X300 (see, the "X" in "X300" makes it cool, get it?) sales pages (US$2,799.99) that show the machine in an, uh... interesting sleeve:

MacDailyNews Take: Copying Apple is no substitute for innovation. This goes for hardware, software, and even advertising. Obviously, CompUSA and TigerDirect are employing a rather unique sales tactic: "We think our customers are idiots." CompUSA and TigerDirect got that right, at least.

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I also notice the Thinkpad is a grand more than the “overpriced” Mac.
The X300 has a 64GB solid-state drive, and so should be compared to the $3,100 version of the Air.

Comes with XP!!! So much for Vista.
That's a plus.
If only it could come with OS X...
This is the sort of snarkiness that makes Mac fans look bad. Just rip a computer because it isn’t a Mac, without even looking at the underlying machine.
Copy Caters. <<<<< Is that how you spell it?
SUPPORT CHINESE!!! YOU BUY LENOVO NOW!!!
If you’d only heard the dirt that’s been thrown at Mac fans over the years!!!
They should’ve been creative and showed it being slipped to someone under a closed door, or “make sure your kid doesn’t slide it under the fridge,” or something funny like that.
Who's ripping the computer? The OP was ripping an advertising campaign that is transparently copied from Apple.
Now, if I wanted to rip on the underlying machine, I'd mention that:
Lenovo ThinkPad X300 (see, the "X" in "X300" makes it cool, get it?) That's just snarky. Lenovo and IBM before have had the X series of laptops for years.
That’s not very snarky at all. If anything, it’s a fact: advertisers DO make liberal use of the letter X to try and denote “xtreme kewlness.”
Once again, that's snark directed at the marketing -- not, as you said initially, at the "underlying machine."
And I have to agree with the OP that the "X" thing has gotten a bit tired (though I'll cut Apple some slack, because theirs is a Roman numeral and 10 follows 9). When a sugary sports drink is billed "X-Factor (one of the ten thousand varieties of Gatorade these days), it's out of control.
Anyone (like me) who builds computers is not impressed with anything that thin.
:’)
http://www.techgadgets.in/images/amazon-kindle-ebook-reader.jpg
http://www.popgadget.net/images/amazon-kindle.jpg
http://www.januarymagazine.com/uploaded_images/amazon_kindle-722474.jpg
http://www.smh.com.au/ffximage/2007/11/20/bezos1_narrowweb__300x459,0.jpg
Those of us who build our own flat panel monitors using earthworms and pine cones are not impressed.
Re: Thin laptops
You build your own home-brewed notebooks?
That has nothing to do with ripping off the "computer in a mailing envelope ad" that Apple produced. Actually, for a Windows notebook, the Thinkpad looks pretty nice. It's not as thin as the 'Air and I find it amusing they compare the thinnest dimension of the Lenovo with the thickest dimension of the Mac ...
Stupid to copy advertising, and claims of being the most ultra-portable are false. It is heavier and bigger than the Air (both are about the same dimensions, but the the Lenovo is mostly square, while the Air tapers). That does come with added features, like a DVD drive and more mobile commo options, countered by the lower-price hard drive version or backlit keyboard on the Air, or the fact that the Air is faster and has better battery life.
Pick what’s best for you.
They have to force it into the envelope since it’s square instead of tapered.
You would think they could come up with a new idea. Maybe they are purposefully trying to confuse people.
And it has a DVD burner-built in.
Not a burner, just a standard drive.
-PJ
skinny is good!

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