Skip to comments.Apple is gay-friendly, survey shows
Posted on 05/14/2008 7:53:10 PM PDT by Swordmaker
Apple is one of the top US gay-friendly brands, community research shows
Apple is among the top six gay-friendly brands in the US, recent research reveals.
The company shares the status with Bravo, Showtime, HBO, Absolut and Levis. Apple is seen as gay-friendly by 39 per cent of the gay and lesbian population in the US, just behind Bravos 52 per cent share.
But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest marks in survey results taken among gay and lesbian consumers, claims the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released.
The survey is one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions. A total of 2,259 adults aged 18-64 took part.
According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly, a perception they base largely on a company's advertising, followed by input from friends and the media.
The study also reveals that 71 per cent of gay and lesbian consumers said they have a more favourable impression of companies or products that feature gay imagery in their advertising.
I buy and use Apple computers, just bought a Samsung BlueRay Disc Player, use a Samsung Color Laser Printer, have a Samsung 10.1M Pixel digital camera, enjoyed eating at Cracker Barrel when I was Indiana last year, watch Showtime, HBO, and even some Bravo (Mrs and Miss Swordmaker love it), shop at Walmart, stuff myself on Dunkin Donuts occasionally, and sometimes buy gasoline from Exxon/Mobil... but I haven't worn Levi's since I left elementary school some 47 years ago, don't drink hard liquor, and am completely, totally, absolutely heterosexual and conservative.
Stop making those eyes at me. STOP IT!
Which came first? The Rainbow Apple Logo or Gays and Lesbians adopting the rainbow colors as an emblem?
If you want on or off the Mac Ping List, Freepmail me.
Not that there’s anything wrong with that.
This is one reason I have continued to buy gas at Exxon Mobil.
Pisses me off that Apple is so high, as I was thinking about getting a Mac next time. But then what hte heck should I have expected?
i’m kinda surprise starbucks didn’t make the list
Bet you liked swordfights as a kid too.
Who? Me? Would eye do such a thing?
Methinks he doth protest too much.
At first I thought a funny remark could be made, but then when I did a search on google it was all just way too sad and real; there are just too many sexually obsessed idiots out there for it to be funny anymore.
How did you know? Killed a dozen kids before they outlawed plastic musketeer swords for kids. It was the Levi tights... the men in tights... they made me do it!
Damn those swashbucklers...
According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly
There goes 1.4% of total market share for Wal-Mart, Dunkin Donuts, Exxon. I'm sure the can withstand that devastating market impact.
It is hard to make up something funnier than that... except that it is so tragic. When you can no longer make something funny by carrying it to an illogical extreme because the idiots have already done it in real life, you know that the inmates are truly in charge of the asylum.
“Damn those swashbucklers...”
Good thing they wern’t SWISHbucklers.
lemon parties (probably not the same as an apple party)
“Damn those swashbucklers...”
Good thing they wern’t SWISHbucklers.
As a subset of the overall population, sure. ;’)
point that sword somewhere else ... :o
I kinda feel like this fuzzie li’l cutie at the moment.
Been using Macs for longer than I care to remember, never had a problem.
Not gay/lesbian/unborn babykiller/lieberal either. Just another fly-over conservative “white-neck” here.
Macs rule, liberals drool. But sure wish Steve Jobs didn’t have his head up AlGore’s backside. (Am I allowed to say that on FR?)
Lots of flyover country conservatives use Macs.
That would explain a lot.
I live in Hollywood ... the Swish Alps!
Why the Mac “disrespectin’ going on, I ask? Are the crowd-bots so insecure that they have to trash the most reliable op-sys out there? And, why are they are they so unnerved by good product design?
This puzzles me.
The Lavender Mafia wants advertising dollars and corporate kickbacks.
All that proves is that they are a just a tad brighter than the rest of the “Microsuck” lemmings. (Please know I am related to some of this endangered species!)
Some of us know good design, and some just want to follow the crowd. No big deal, really.
I do wish we could put a firecracker in a dark place, so Steve might get a clue.
Where’s that poor thing been? < /S >
Ask Richard Gere.
I think in itself, Walmart is neither anti nor pro gays. Their close association with Republican conservatives (where they sell guns, not allowing unions, and so on) spillovers to being anti gay as well.
Certainly no benefit in alienating any audience no matter how small that audience is. I haven’t noticed anything particularly “gay” about the advertisements or anything like that. The high rating probably has as much to do with being considered a “cool” brand as anything else.
“Over 2500 LGBT-themed ads worldwide, going back to 1917, can be found on Commercial Closet Association's Web site at www.commercialcloset.org”
Let me get this straight. This is not about a company actually being gay-friendly, but about how gays perceive the company for whatever dumb ass reason? Not to be harsh, but how is this relevant to people who don’t give a damn what gays think? I know, you post all Apple news, and this does qualify.
Maybe they just think Jobs looks cute in that turtleneck.
I went Mac, but that is wrong as a blanket statement. Sometimes Mac isn't the best choice for a specific situation.
You are right, of course.
I was tired and cranky, and didn’t have my head plugged in!
I always pick an Exxon station over any others when there's a choice, and for this reason exactly.
Oh boy, donuts!
Start learning to like Vaseline?
OK, I just have to defend the Mac users here and Apple in general. I use a Windows based PC every single day but I am a former Mac-Devotee from the early 90s and only converted because my client base had already purchased their massive inventory of PCs (think largest oil company in the world and other such clients in the energy and technology sectors). This is just silly. Apple makes kick-a$$ products and that’s all there is to it. Apple does not overtly promote or affiliate themselves as “gay friendly.” Yes, many people who provide creative services use Macs and the “arts” has a higher percentage of gay people than say “developers” but I personally would draw the line there ... unless there is concrete proof from Apple that they are gay-friendly like Disney??
I’ve got an Intel Imac, an intel macbook, an 80 gig ipod with video and an 8gig Iphone.
BUT, if you’ve ever been to macrumors.com it’s a slight step above DU. Read the “political” discussions only after taking your high blood pressure meds. Otherwise lots of good info there.
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