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Apple is gay-friendly, survey shows
Macworld UK ^ | 05/14/2008 | Jonny Evans

Posted on 05/14/2008 7:53:10 PM PDT by Swordmaker

Apple is one of the top US gay-friendly brands, community research shows

Apple is among the top six gay-friendly brands in the US, recent research reveals.

The company shares the status with Bravo, Showtime, HBO, Absolut and Levi’s. Apple is seen as gay-friendly by 39 per cent of the gay and lesbian population in the US, just behind Bravo’s 52 per cent share.

But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest marks in survey results taken among gay and lesbian consumers, claims the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released.

The survey is one of the largest and most comprehensive surveys of gay and lesbian consumer habits and brand perceptions. A total of 2,259 adults aged 18-64 took part.

According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly, a perception they base largely on a company's advertising, followed by input from friends and the media.

The study also reveals that 71 per cent of gay and lesbian consumers said they have a more favourable impression of companies or products that feature gay imagery in their advertising.


TOPICS: Computers/Internet
KEYWORDS: absolut; apple; bravo; hbo; homosexualagenda; levis; showtime; topten
What do I do now?

I buy and use Apple computers, just bought a Samsung BlueRay Disc Player, use a Samsung Color Laser Printer, have a Samsung 10.1M Pixel digital camera, enjoyed eating at Cracker Barrel when I was Indiana last year, watch Showtime, HBO, and even some Bravo (Mrs and Miss Swordmaker love it), shop at Walmart, stuff myself on Dunkin Donuts occasionally, and sometimes buy gasoline from Exxon/Mobil... but I haven't worn Levi's since I left elementary school some 47 years ago, don't drink hard liquor, and am completely, totally, absolutely heterosexual and conservative.

1 posted on 05/14/2008 7:53:11 PM PDT by Swordmaker
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To: Swordmaker

Stop making those eyes at me. STOP IT!

< |:)~


2 posted on 05/14/2008 7:58:02 PM PDT by martin_fierro (< |:)~)
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To: Swordmaker
Mr. Swordmaker:
I would suggest that you let someone else “take the point” on this one.
Cheers!

Sursum Corda

3 posted on 05/14/2008 7:58:29 PM PDT by Sursum Corda
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To: 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; aristotleman; af_vet_rr; Aggie Mama; ...
Apple is a Gay/Lesbian preferred brand... survey says so... PING!


Gay Mac Ping?

Which came first? The Rainbow Apple Logo or Gays and Lesbians adopting the rainbow colors as an emblem?

If you want on or off the Mac Ping List, Freepmail me.

4 posted on 05/14/2008 7:58:58 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

Bwaaah...Richard straight.


5 posted on 05/14/2008 8:03:08 PM PDT by RichInOC ("Oh, no, don't do that." "Why not?" "If you shoot him, you'll just make him mad.")
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To: martin_fierro

Not that there’s anything wrong with that.


6 posted on 05/14/2008 8:04:35 PM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: Swordmaker

This is one reason I have continued to buy gas at Exxon Mobil.

Pisses me off that Apple is so high, as I was thinking about getting a Mac next time. But then what hte heck should I have expected?


7 posted on 05/14/2008 8:04:50 PM PDT by Secret Agent Man (I'd like to tell you, but then I'd have to kill you.)
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To: Swordmaker

i’m kinda surprise starbucks didn’t make the list


8 posted on 05/14/2008 8:07:08 PM PDT by a_chronic_whiner (Captain: For Great Justice)
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To: Swordmaker

Bet you liked swordfights as a kid too.


9 posted on 05/14/2008 8:08:19 PM PDT by kaboom
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To: martin_fierro
Stop making those eyes at me. STOP IT!

Who? Me? Would eye do such a thing?


10 posted on 05/14/2008 8:11:27 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: a_chronic_whiner
i’m kinda surprise starbucks didn’t make the list

Or PetSmart


11 posted on 05/14/2008 8:12:17 PM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: Swordmaker
am completely, totally, absolutely heterosexual and conservative.

Methinks he doth protest too much.

12 posted on 05/14/2008 8:14:18 PM PDT by Charles Henrickson (You Apple and Bravo user, you!)
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To: Swordmaker
What do I do now?

At first I thought a funny remark could be made, but then when I did a search on google it was all just way too sad and real; there are just too many sexually obsessed idiots out there for it to be funny anymore.

3rd-graders asked to help classmate in gender change

13 posted on 05/14/2008 8:14:22 PM PDT by antonia ("Information is terrain and someone will occupy it.")
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To: Swordmaker
PhotobucketPhotobucketPhotobucket
14 posted on 05/14/2008 8:14:50 PM PDT by BunnySlippers (Buy a Mac ...)
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To: kaboom
Bet you liked swordfights as a kid too.

How did you know? Killed a dozen kids before they outlawed plastic musketeer swords for kids. It was the Levi tights... the men in tights... they made me do it!

Damn those swashbucklers...

15 posted on 05/14/2008 8:14:59 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker
What do I do now?

According to the study, more than two-thirds (68 per cent) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly

There goes 1.4% of total market share for Wal-Mart, Dunkin Donuts, Exxon. I'm sure the can withstand that devastating market impact.

16 posted on 05/14/2008 8:18:57 PM PDT by pfflier
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To: antonia
there are just too many sexually obsessed idiots out there for it to be funny anymore. . . . "3rd-graders asked to help classmate in gender change"

It is hard to make up something funnier than that... except that it is so tragic. When you can no longer make something funny by carrying it to an illogical extreme because the idiots have already done it in real life, you know that the inmates are truly in charge of the asylum.

17 posted on 05/14/2008 8:19:14 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

“Damn those swashbucklers...”

Good thing they wern’t SWISHbucklers.


18 posted on 05/14/2008 8:19:39 PM PDT by garyhope (It's World War IV, right here, right now, courtesy of Islam. TWP VRWC)
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To: Swordmaker
your log-in name could be a source of jokes with this story. :)

lemon parties (probably not the same as an apple party)

19 posted on 05/14/2008 8:19:54 PM PDT by robomatik ((wine plug: renascentvineyards.com cabernet sauvignon, riesling, and merlot))
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To: Swordmaker

“Damn those swashbucklers...”

Good thing they wern’t SWISHbucklers.


20 posted on 05/14/2008 8:20:01 PM PDT by garyhope (It's World War IV, right here, right now, courtesy of Islam. TWP VRWC)
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To: Swordmaker
I refuse to let any more of my preferences be co-opted by the homosexual community. They've already ruined the words "gay", "poof", "whoopsie", "fabulous", "fierce", and "oooh!" I will continue to use my Apple computers to Google and FReep, to write Conservative essays, and to stare at hot women study photographic techniques. I will wear Levi's because they fit and they withstand a lot of punishment, especially in the rear. But I still won't watch Showtime.
21 posted on 05/14/2008 8:32:06 PM PDT by SlowBoat407 (It's a fine line between Guardian Angel and Stalker.)
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To: Swordmaker

As a subset of the overall population, sure. ;’)


22 posted on 05/14/2008 8:32:30 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/_______________________Profile updated Monday, April 28, 2008)
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To: Swordmaker

point that sword somewhere else ... :o


23 posted on 05/14/2008 8:33:43 PM PDT by Republican Party Reptile
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To: 50mm

I kinda feel like this fuzzie li’l cutie at the moment.

Been using Macs for longer than I care to remember, never had a problem.

Not gay/lesbian/unborn babykiller/lieberal either. Just another fly-over conservative “white-neck” here.

Macs rule, liberals drool. But sure wish Steve Jobs didn’t have his head up AlGore’s backside. (Am I allowed to say that on FR?)


24 posted on 05/14/2008 8:39:46 PM PDT by jacquej
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To: jacquej
I've been using Macs since the first 9" monochrome original. Using a 17" Macbook Pro to post this. I'm forced to use Windows XP at work.

Lots of flyover country conservatives use Macs.

25 posted on 05/14/2008 8:45:41 PM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: SlowBoat407
I will wear Levi's because they fit and they withstand a lot of punishment, especially in the rear.

That would explain a lot.

26 posted on 05/14/2008 8:53:34 PM PDT by papertyger
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To: garyhope

I live in Hollywood ... the Swish Alps!


27 posted on 05/14/2008 8:53:50 PM PDT by BunnySlippers (Buy a Mac ...)
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To: 50mm
Any sentient thinking person would choose a Mac.

Why the Mac “disrespectin’ going on, I ask? Are the crowd-bots so insecure that they have to trash the most reliable op-sys out there? And, why are they are they so unnerved by good product design?

This puzzles me.

28 posted on 05/14/2008 8:54:46 PM PDT by jacquej
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To: BunnySlippers
PhotobucketPhotobucket
29 posted on 05/14/2008 8:55:15 PM PDT by BunnySlippers (Buy a Mac ...)
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To: 50mm
Lots of flyover country conservatives use Macs.

Rush and Karl Rove use Macs.
30 posted on 05/14/2008 8:59:09 PM PDT by Ticonderoga34
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To: Swordmaker

The Lavender Mafia wants advertising dollars and corporate kickbacks.


31 posted on 05/14/2008 9:04:59 PM PDT by weegee (Vote NO on Marxism in 2008.)
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To: zert_28

So?

All that proves is that they are a just a tad brighter than the rest of the “Microsuck” lemmings. (Please know I am related to some of this endangered species!)

Some of us know good design, and some just want to follow the crowd. No big deal, really.

I do wish we could put a firecracker in a dark place, so Steve might get a clue.


32 posted on 05/14/2008 9:06:08 PM PDT by jacquej
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To: RichInOC

33 posted on 05/14/2008 9:14:08 PM PDT by weegee (Vote NO on Marxism in 2008.)
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To: 50mm

Where’s that poor thing been? < /S >


34 posted on 05/14/2008 9:17:13 PM PDT by weegee (Vote NO on Marxism in 2008.)
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To: weegee
Where’s that poor thing been?

Ask Richard Gere.

35 posted on 05/14/2008 9:18:54 PM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: Swordmaker
I think part of it is Halo effect. Mac is the choice of people who work in all areas of art design, where many gays work (I'm not claiming most art designers are gay!)

I think in itself, Walmart is neither anti nor pro gays. Their close association with Republican conservatives (where they sell guns, not allowing unions, and so on) spillovers to being anti gay as well.

36 posted on 05/14/2008 10:01:38 PM PDT by paudio (Like it or not, 'conservatism' is a word with many meanings. Hence the quotes.)
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To: Swordmaker

Certainly no benefit in alienating any audience no matter how small that audience is. I haven’t noticed anything particularly “gay” about the advertisements or anything like that. The high rating probably has as much to do with being considered a “cool” brand as anything else.


37 posted on 05/15/2008 12:48:37 AM PDT by Mr. Blonde (You ever thought about being weird for a living?)
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To: 50mm
Where’s that poor thing been?

He was returned to the WalMart in Rehoboth Beach DE.
38 posted on 05/15/2008 3:23:43 AM PDT by Thrownatbirth (.....Iraq Invasion fan since '91.)
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To: Thrownatbirth
He was returned to the WalMart in Rehoboth Beach DE.

Washed?

39 posted on 05/15/2008 5:08:47 AM PDT by 50mm (Inside every cynical person, there is a disappointed idealist.)
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To: Mr. Blonde
I suspect it is based on major advertisers in specifically gay audience publications, tv shows, and corporate sponsorship of gay pride festivals and the like.

“Over 2500 LGBT-themed ads worldwide, going back to 1917, can be found on Commercial Closet Association's Web site at www.commercialcloset.org”

http://www.commercialcloset.org/

40 posted on 05/15/2008 6:50:18 AM PDT by weegee (Vote NO on Marxism in 2008.)
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To: Swordmaker

Let me get this straight. This is not about a company actually being gay-friendly, but about how gays perceive the company for whatever dumb ass reason? Not to be harsh, but how is this relevant to people who don’t give a damn what gays think? I know, you post all Apple news, and this does qualify.

Maybe they just think Jobs looks cute in that turtleneck.


41 posted on 05/15/2008 7:35:06 AM PDT by antiRepublicrat
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To: jacquej
Any sentient thinking person would choose a Mac.

I went Mac, but that is wrong as a blanket statement. Sometimes Mac isn't the best choice for a specific situation.

42 posted on 05/15/2008 7:37:44 AM PDT by antiRepublicrat
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To: antiRepublicrat

You are right, of course.

I was tired and cranky, and didn’t have my head plugged in!


43 posted on 05/15/2008 8:55:47 AM PDT by jacquej
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To: Swordmaker
But WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil and Samsung score the lowest...

I always pick an Exxon station over any others when there's a choice, and for this reason exactly.

Oh boy, donuts!

44 posted on 05/15/2008 12:32:23 PM PDT by FormerLib (Sacrificing our land and our blood cannot buy protection from jihad.-Bishop Artemije of Kosovo)
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To: Swordmaker
What do I do now?

Start learning to like Vaseline?

45 posted on 05/15/2008 1:15:36 PM PDT by Bloody Sam Roberts (The secret of Life is letting go. The secret of Love is letting it show.)
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To: Swordmaker

OK, I just have to defend the Mac users here and Apple in general. I use a Windows based PC every single day but I am a former Mac-Devotee from the early 90s and only converted because my client base had already purchased their massive inventory of PCs (think largest oil company in the world and other such clients in the energy and technology sectors). This is just silly. Apple makes kick-a$$ products and that’s all there is to it. Apple does not overtly promote or affiliate themselves as “gay friendly.” Yes, many people who provide creative services use Macs and the “arts” has a higher percentage of gay people than say “developers” but I personally would draw the line there ... unless there is concrete proof from Apple that they are gay-friendly like Disney??


46 posted on 05/15/2008 9:15:24 PM PDT by DeLaVerdad
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To: Swordmaker

I’ve got an Intel Imac, an intel macbook, an 80 gig ipod with video and an 8gig Iphone.

BUT, if you’ve ever been to macrumors.com it’s a slight step above DU. Read the “political” discussions only after taking your high blood pressure meds. Otherwise lots of good info there.


47 posted on 05/15/2008 11:05:39 PM PDT by word_warrior_bob (You can now see my amazing doggie and new puppy on my homepage!! Come say hello to Jake & Sonny)
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