Study: Women in Bikinis Make Men More Impulsive (A Generalized Impatience in Intertemporal Choice)

Fox News / Journal of Consumer Research ^ | June 12, 2008 | Robin Nixon

[Stoat]

Bikinis and other sexy stimuli can make men more prone to seek immediate gratification — leading to blown diets, budgets and bank accounts, new research suggests.

In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test).

After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.

[Stoat]

Yes, we all knew it but of course it's essential to have such important truths scientifically documented  :-)

My apologies for the severe editing of the posted article; this was done in order to remain in compliance with Free Republic posting requirements.

Here is an abstract of the original article, which can be viewed in it's complete form only by paid subscription:

Chicago Journals - Journal of Consumer Research

Bikinis Instigate Generalized Impatience in Intertemporal Choice

Bram Van den Bergh
 

Siegfried Dewitte
 

Luk Warlop*

Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to nonspecific effects: exposure to “hot stimuli” from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect.

 

 AP

[XR7]

Those beauties represent some substantial crude oil reserves.

[Stoat]

 

Bikini Science Ping

   

[Rummyfan]

[bmwcyle]

If I had a tank of gas for every stupid study.

[Hugin]

Thank God these scientists discovered this before some unscrupulous people used it to get people to do things they otherwise wouldn't have.

[Bob]

Well, like -- Duhh! Who the hell didn't know that?

[Stoat]

Thank God these scientists discovered this before some unscrupulous people used it to get people to do things they otherwise wouldn't have.

Gadzooks!  Do you think that people might be so underhanded?  :-)

"snicker"

 

 

[Stoat]

Those beauties represent some substantial crude oil reserves.

Now all we have to do is to develop an engine that runs on saline  :-)

 

 

[TheWasteLand]

Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect.

Bikinis. Good.

[Fundamentally Fair]

Am I the only guy in the world who prefers a one piece of "tankini" over a bikini?

[Stoat]

If I had a tank of gas for every stupid study.

But think of all of the people who would be out of work if such studies weren't conducted  :-)

 

[Stoat]

Am I the only guy in the world who prefers a one piece of "tankini" over a bikini?

They can indeed have the potential for stimulating the imagination more, providing they are worn by ladies who 'should' wear a form-fitting beachwear item  :-)

 

[Stoat]

Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect.

Bikinis. Good.

Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to nonmonetary rewards, and that satiation attenuates the effect.

Bikinis. Good.

[Smokin' Joe]

...prone to seek immediate gratification ...

There is a word for that. "Horny."

Must not have been scientifical enough for the grant committee.

[Stoat]

Well, like -- Duhh! Who the hell didn't know that?

Apparently, the Belgians didn't.

lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium

[Stoat]

...prone to seek immediate gratification ...

There is a word for that. "Horny."

Must not have been scientifical enough for the grant committee.

Or, perhaps the Socialist Miracle that the Belgians have inflicted upon themselves and much of the rest of Europe has reduced them to such a low intellectual level that they honestly didn't understand the cause and effect relationship going on with bikinis.

...prone to seek immediate gratification ...

There is a word for that. "Horny."

Must not have been scientifical enough for the grant committee.

[rawhide]

I hope they did not spend any serious money doing this unnecessary study?

[Dr. Ursus]

This guy should be sent to the Eastern Front!

[Young Werther]

We should "Drill 'Em!"

Bikin Babes